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Artesia Technologies(TM) And Electronic Solutions Partner To Provide Branding Applications And Cost Savings For Customers

London, UK (ots)

Integration Of TEAMS Digital Asset Management
To Allow For Simplified Access To Enterprise Marketing Content
Artesia Technologies(TM), the leader in enterprise digital asset
management, today announced that London-based digital production
facility Electronic Solutions has integrated Artesia's TEAMS(TM)
Digital Asset Management solution into its offering. This will allow
Electronic Solutions' customers, the first of whom to employ this new
offering is European mobile network operator O2, to control a
centralised repository of digital files, rights and permissions and
related information for a company's global advertising, branding and
marketing efforts.
Electronic Solutions is using TEAMS as a platform to create an
enterprise-wide, web-accessible digital archive for the storage and
re-use of all types of digital assets. This digital asset management
system can then be marketed to its enterprise clients as a turnkey
solution.
"Electronic Solutions is committed to delivering quality products
and added value to its customers," said Steve Hobbs, CEO at
Electronic Solutions. "Artesia's TEAMS DAM solution is an important
step forward in delivering collaborative and enhanced benefits
through our existing IT systems."
For the O2 deployment, this central repository will provide
anybody working on O2's marketing and advertising campaigns with
access to pre-approved high resolution images, audio and video files
through a simple web interface. In doing so it will ensure
consistency of branding and imagery throughout O2's marketing
content, while streamlining its internal workflow and enhancing its
marketing capabilities.
"Electronic Solutions' challenge of being able to offer clients an
efficient and secure method of managing assets is common to many of
our customers," added Sebastian Holst, vice president of marketing
for Artesia Technologies. "TEAMS ensures that anyone with permission
to download images, video clips or any other type of file relating to
a marketing drive, can do so easily and directly from their desktop,
while ensuring that the rights associated with that data are properly
adhered to. This will allow Electronic Solutions to offer a very
compelling product that delivers real cost savings to its clients
through streamlined production and maximised distribution."
About Electronic Solutions
Electronic Solutions provides tailor built digital hubs that
integrate with and powers other asset-intensive applications. These
enable the efficient management, customisation and production of
marketing communications on a national and international basis. The
company's current client list includes Renault, MFI and Argos in
addition to a number of publishing houses.
About Artesia Technologies
Artesia Technologies is the market leader in enterprise Digital
Asset Management (DAM). Artesia's core product, TEAMS, enables
organisations to capture, manage and dynamically re-express valuable
rich-media assets - video, audio, images, graphics and text - and
leverage them to exploit new business opportunities. In addition,
TEAMS' open API and support for industry standards such as Java,
CORBA, SCORM and XML enable the creation of enterprise-scale
solutions.
Artesia's blue ribbon customers include thought leaders as
impressive and diverse as AOL Time Warner, General Motors, WGBH
Public Broadcasting, Dreamworks SKG, Herman Miller, HBO, Discovery
International, Turner Broadcasting Europe, and many more. Artesia is
a recipient of numerous awards including the 2001 Product of the Year
Award from Transform Magazine, the prestigious Crossroads A-List
Award for two consecutive years and was recently recognised a second
time by the Seybold Report on Internet Publishing with the editor's
semi-annual "Hot Pick" award.
For additional information on Artesia Technologies, please visit
our web site at www.artesia.com.
Artesia and TEAMS are trademarks of Artesia Technologies. All
other names are the property of their respective trademark holders.

Contact:

Brian Hedquist
Artesia Technologies
Phone +44/301/548-4044
mailto:Brian.Hedquist@Artesia.com

John Conley
Ogilvy PR Worldwide
Phone +44/202/452-9524
mailto:John.Conley@OgilvyPR.com