Tous Actualités
Suivre
Abonner Orange Communications SA

Orange Communications SA

Orange aims for qualitative growth: Orange in profit once again in the first half of 2002

Lausanne (ots)

In the first half of 2002, Orange Communications
SA, Lausanne, achieved EBITDA earnings of 33 (48) million francs.
Year-on-year, operating results fell 31%. This is as a result of
increased spending on marketing and sales and the training of the
almost 1,600 employees on the one hand, and investment in improving
the mobile network, knowledge centres and the third site in Biel on
the other. Orange increased its turnover by 7% (from 442) to 475
million francs and customer numbers by 15% (from 859,000) to 988,000.
Andreas S. Wetter, Orange Communications SA CEO, is more than
satisfied with the first half of 2002: "We have invested a great deal
to ensure that our customers can be reached at all times, wherever
they are- should they choose to be contactable. To this end, we have
continued to make constant improvements to our mobile network,
coverage and network quality. We are deliberately aiming for
qualitative growth, which will bring benefits both for our customers
and for us."
Investment brings quality
The success of Orange proves this strategy to have been the right
one, as proved time and again by independent studies. Last of all in
the spring of 2002, when three consumer media organisations
"Kassensturz", "A Bon Entendeur" and "Saldo" carried out thorough
tests into all of Switzerland's mobile phone networks in 44 towns and
villages, including all Canton capitals. Orange's mobile network
obtained 41 "good" ratings - more than any other network - and not a
single "bad" rating.
The increasing importance of sound advice
Orange is not only making constant improvements to its network
quality and coverage, but also to the quality of the advice it is
able to offer. With the opening of Orange Shops in Biel and Lugano in
the first half of 2002, there are now nine centres of expertise in
mobile technology for all the private and business customers of the
more than 5,000 partner sales points. Orange Shops complement the
advisory and sales network, which consists of the four Orange Centers
and 65 Orange Points.
2002 end-of-year overview
Contrary to the general trend in the sector, Orange succeeded in
increasing turnover per customer. Moreover, in the business market,
Orange has seen massive increases, thus allowing the management to
look forward to a successful end of year with confidence. There will
be substantial increases over the previous year's figures both in
terms of turnover and operating profit.
Half-year
figures     at 30th June 2001      at 30th June 2002        Change
Active 
customers         859,000                988,000            +15%
Turnovers   288 M EUR/442 M CHF    323 M EUR/475 M CHF   +12%/ +7%
EBITDA(1)    31 M EUR/48 M  CHF     22 M EUR/33 M CHF    -28%/-31%
(1) Earnings before interest, taxes, depreciation and amortization

Contact:

Orange Communications SA
World Trade Center
Av. de Gratta-Paille 2
Case postale 455
CH-1000 Lausanne 30 Grey

Therese Wenger, Media Relations
Phone +41/21/216'10'16
Fax +41/21/216'10'15
Orange +41/78/787'10'16
maito: therese.wenger@orange.ch
Internet: www.orange.ch

Plus de actualités: Orange Communications SA
Plus de actualités: Orange Communications SA