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Orange Launches a 'EUR2 for 2MB' Travel Data Daily Roaming Tariff to Give Customers Peace of Mind Using Mobile Internet Services Anywhere in the European Union

Barcelona, February 15, 2010 (ots/PRNewswire)

- Orange to offer a daily data roaming tariff standardised[1]
      across the European Union (EU), enabling more customers to stay
      connected with friends and family, all for approximately the price of
      a cup of coffee
    - Easy to understand, opt-in tariff for customers keeps costs
      to a minimum in the monthly bill
    - New daily roaming tariff will be rolled out across Orange's
      European footprint from February 2010 and is part of a multi-tiered
      roaming pricing strategy from Orange Travel to unlock mobile Internet
      use for Orange customers
Orange today reinforced its commitment to enable more customers
to get access to mobile multimedia services with the launch of a
daily data roaming tariff across the European Union (EU). The EUR2
for 2MB daily data bundle is designed to offer Orange customers peace
of mind when accessing mobile data services anywhere in the EU. It is
designed to give customers the confidence to check their mail, surf
the web and access social networking sites abroad, safe in the
knowledge that they know exactly what the cost will be when they
return home. Specifically for iPhone customers and launching in
France first with some other countries to follow, Orange is also
offering a EUR5 for 10MB daily data roaming.
The EUR2 for 2MB Travel Data Daily roaming bundle, which launched
in Spain and Romania in 2009, is now being rolled out to the UK,
Poland, France, Slovakia, Switzerland, Austria, Luxembourg, Belgium
and Moldova. Across the Orange footprint, these bundles will be
offered to existing customers on an opt-in basis.
Putting the 2MBs into context, this equates to approximately
thousands of Twitter messages, 80 to 100 emails (not attachments), 80
to 100 web pages (text) or approximately 15 to 20 images. While
attractive to smartphone customers - for whom accessing mobile
internet services is second nature - the plan will appeal to the
broader base of customers using feature phones with internet, email
and social networking capabilities.
Olaf Swantee, senior executive vice president for Orange's global
mobile business, commented: "Our customers shouldn't be constrained
by national boundaries or worries over their bill when they're
abroad. For many of our customers, who are just starting out on their
mobile internet journey, we want to give them peace of mind and
create a simple platform to be able to experience and experiment with
mobile multimedia services wherever they are, whenever they want.
"For roughly the price of a cup of coffee, we are helping our
customers keep doing what they're doing - it's not designed for
heavier users who use the mobile internet to download music or games
but for everyday customers who want to be able to check their emails,
tweet or upload their pictures to social networking sites, anywhere
they may be within the EU."
The Travel Data Daily roaming bundle forms part of a suite of
products from Orange Travel giving customers total flexibility over
their voice and data roaming needs. Orange Travel offers are designed
to provide affordable, simple and transparent pricing tailored to our
business and our consumer customers' needs. For more information on
Orange Travel offers, go to http://www.orange.com/travel.
1 For non Euro-zone countries, the pricing is in local currency
equivalent (two pounds in the UK, four Swiss Francs,). While the
offer is unified across the European Union there are a small number
of regional variations around the roll-over of unused data and
validity of the offer period due to regional market conditions and
competitor offerings.    For more information: http://www.orange.com,
http://www.francetelecom.com and http://www.orange-business.com

Contact:

CONTACT: Georgina Hart: +44-7730-989-693,
georgina.hart@orange-ftgroup.com; Vanessa Clarke: +44-7891-056-593,
vanessa.clarke@orange-ftgroup.com ;Heloise Rothenbuhler:
+33-1-44-44-03-47,heloise.rothenbuhler@orange-ftgroup.com ;
Louis-Michel Aymard:+33-1-44-44-61-54,
louismichel.aymard@orange-ftgroup.com

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