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Orange Launches New Voice and Data Roaming Offers: Favourite Countries and Travel Data Daily

London and Paris (ots/PRNewswire)

  • Latest Orange Travel Solutions Deliver Significant Savings
  • Favourite Countries Offers Between 18-60 % Savings on Voice Roaming
  • Travel Data Daily Offers up to 90 % Savings on Data Roaming
Orange, one of the world's leading telecommunications operators,
today announced the launch of two new innovative voice and data
roaming offers, designed to make it easier and cheaper for customers
to stay in touch with family, friends and colleagues whilst
travelling abroad within the EU.
These latest additions to the Orange Travel portfolio of roaming
offers for both consumer and business customers will be available
across the European network footprint from this summer, responding to
customer demand for simple, transparent and cost-effective roaming
services in line with its Orange Travel philosophy.
The new voice roaming offer, Favourite Countries, is the first
service of its kind and will be of particular benefit to those that
travel regularly abroad or those that live or operate on borders but
will also have appeal to occasional roamers. Customers are charged an
upfront monthly fee - EUR5 (EUR4.18 ex. VAT) in France for example
and there are no hidden charges. Customers simply select a country or
countries of their choice from a list of eligible countries and then
benefit from discounted or national rates when calling anywhere in
the EU from those countries. Favourite Countries is expected to
deliver price reductions of between 18 and 60% off the regulated
Eurotariff (outgoing rates), regardless of the network that the
customer is roaming on. As an example, customers of Orange France
will be charged EUR0.37 per minute (EUR0.31 ex.VAT), instead of
EUR0.59 (EUR0.49 ex.VAT) for outgoing calls (this is a 37% saving)
when calling abroad in their favourite country. The offer is
available today in France and Romania and is being extended (subject
to local adaptations(x)) to the UK, Spain, Belgium, Slovakia and
Switzerland across the summer and to Poland in September. The offer
will be further extended across Orange's African and Middle Eastern
operations under the name 'Pays Sans Frontières' by the end of 2008.
The second new addition to the roaming portfolio, Travel Data
Daily makes it simpler and more affordable for occasional data
roamers to access their emails and browse the web on their laptop or
mobile device when travelling abroad. With Travel Data Daily,
customers pay a fixed price removing the need to choose between
standard roaming, hotspot or hotel charges. One upfront fee makes the
offer simple, good value and predictable. The fixed price of Travel
Data Daily will range from EUR12-15 (inc. VAT) for 50Mb for daily
internet access within the EU. Travel Data Daily is expected to
provide up to 90% savings for customers on standard data roaming
prices. The offer will be rolled out across the summer months in UK,
France, Spain, Poland, Belgium and Romania and by the end of the year
in Slovakia.
The two new offers join Orange's broad range of Orange Travel
roaming offers that respond to customers' different voice and data
needs when roaming. Orange has developed segmented offers taking into
the account the frequency of travel, the intensity of usage, and the
type of device used. In 2007 Orange had 24 million Orange Travel
customers and confirms a two digits increase in users in Q1 2008,
compared with Q1 2007, indicating a favourable response to Orange's
approach to roaming.
Orange already provides a range of protective measures to help
customers avoid unexpected roaming costs such as SMS prompts that
require the customer to agree to roaming rates before connecting. In
addition, the company is introducing a number of new measures in 2008
that will see all laptop users across the Orange footprint benefiting
from up-to-the-minute clarity on their data usage, both at home and
abroad. Additionally, as standard across all Orange markets by the
end of 2008, all voice and data roamers will also receive automated
SMS alerts highlighting roaming charges and offering solutions such
as Travel Data Daily.
"Our research shows that customers are not just looking for
better value but also for greater simplicity and predictability in
their roaming services," said Brigitte Bourgoin, Executive Vice
President, Mobile Operations, Orange. "These new offers, which are
consistent in concept but local in adaptation, directly respond to
this customer demand.
"These offers also demonstrate that competition is alive and well
in the roaming market. The data roaming market specifically is
undergoing transformation from a business to business market to a
mass market. As the volume of usage increases, as we are experiencing
- with a three digits growth of data volumes (from 2006 to 2007)
prices are and will continue to decrease."
About Orange
Orange is the key brand of France Telecom, one of the world's
leading telecommunications operators. France Telecom serves more than
172 million customers in five continents as of March 31, 2008, of
which two thirds are Orange customers. The Group had consolidated
sales of 52.9 billion euros in 2007 (13 billion euros at March 31,
2008). As of March 31, 2008, the Group had 111.9 million mobile
customers and 12 million broadband internet (ADSL) customers.
Launched in June 2005, the NExT program (New Experience in
Telecommunications) will enable the Group to pursue its
transformation as an integrated operator and make France Telecom the
benchmark for new telecommunications services in Europe. In 2006,
Orange became the Group's single brand for Internet, television and
mobile services in the majority of countries where the company
operates, and Orange Business Services the banner for services
offered to businesses worldwide. France Telecom is the number three
mobile operator and the number one provider of broadband internet
services in Europe and one of the world leaders in providing
telecommunication services to multinational companies.
France Telecom (NYSE:FTE) is listed on Euronext Paris and on
the New York Stock Exchange.
For more information : http://www.orange.com,
http://www.francetelecom.com, http://www.orange-business.com
Orange and any other Orange product or service names included in
this material are trade marks of Orange Personal Communications
Services Limited.
For more information about Orange Travel offers, please visit:
http://www.orange.com/travel
(x) local adaptations - there will be small variations in local
offers in terms of price, and availability of free minutes, for
example

Contact:

PR Contacts: Nicole Clarke, Orange, nicole.clarke@orange-ftgroup.com,
+44-7811-128457; Tom Jennings, Edelman PR for Orange,
tom.jennings@edelman.com, +44-20-7344-1512

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