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Orange and Nokia Sign MOU on Value Added Mobile Services

Barcelona (ots/PRNewswire)

- Cooperation in the Areas of Location Based Services, Mobile
Advertising and Gaming
Orange and Nokia have signed a memorandum of understanding in
order to partner on value added services such as location based
services, maps, mobile advertising and gaming. There is a strong
intent to follow with a strategic partnership by mid 2008.
By combining Orange's marketing, customer and service expertise
and Nokia's strength in device development and integration, the two
companies will extend the way customers use and enjoy their mobile
handsets. Nokia will continue to support Orange's Signature device
strategy including common applications.
The partnership will be underpinned by co-marketing and sales
activities, building on and increasing the collaboration that already
exists between the two.
Orange's Signature Series portfolio includes a wide range of
Nokia handsets. Within the Signature approach, Orange selects and
tests the best applications, defines suitable tariffs, a user
friendly interface plus integrated billing and customer support. As a
converged operator, Orange's strategy is to become a leader in
advertising solutions for mobile, internet and IPTV. Orange is
committed to becoming a leader in mobile advertising across its
footprint.
Commenting on the partnership, Olaf Swantee, EVP of Orange's
global mobile operations said, "We are delighted to be extending our
successful relationship with Nokia to drive the uptake of services.
We have a strong and enduring partnership with Nokia. With this
agreement we intend to bring the power of mobile internet to our
customers with a user friendly experience and applications that make
a difference to their lives."
"We're excited to work closer with Orange to bring new devices
and mobile services to the market," said Kai Öistämö, EVP of Nokia
Devices "as a next important step in our strong and long strategic
relationship started in the early 90's."
About Orange
Orange is the key brand of France Telecom, one of the world's
leading telecommunications operators. France Telecom serves more than
170 million customers in five continents as of December 31, 2007, of
which two thirds are Orange customers. The Group had consolidated
sales of 52.9 billion euros in 2007. As of December 31, 2007, the
Group had 109.6 million mobile customers and 11.6 million broadband
internet (ADSL) customers.
Launched in June 2005, the NExT program (New Experience in
Telecommunications) will enable the Group to pursue its
transformation as an integrated operator and make France Telecom the
benchmark for new telecommunications services in Europe. In 2006,
Orange became the Group's single brand for Internet, television and
mobile services in the majority of countries where the company
operates, and Orange Business Services the banner for services
offered to businesses worldwide. France Telecom is the number three
mobile operator and the number one provider of broadband internet
services in Europe and one of the world leaders in providing
telecommunication services to multinational companies.
France Telecom (NYSE:FTE) is listed on Euronext Paris and on the
New York Stock Exchange.
For more information:
http://www.orange.com, http://www.francetelecom.com,
http://www.orange-business.com
Orange and any other Orange product or service names included in
this material are trade marks of Orange Personal Communications
Services Limited.
About Nokia
Nokia is the world leader in mobility, driving the transformation
and growth of the converging Internet and communications industries.
Nokia makes a wide range of mobile devices and provides people with
experiences in music, navigation, video, television, imaging, games
and business mobility through these devices. Nokia also provides
equipment, solutions and services for communications networks.

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