Tous Actualités
Suivre
Abonner Procter & Gamble

Procter & Gamble

P&G Finalises Acquisition of Sanofi-Aventis' Oral Care Brands

Geneva, Switzerland (ots/PRNewswire)

- Pharmacy Channel Capability - Important Step to Oral Care
Leadership
The Procter & Gamble Company (NYSE: PG) today announced that it
has finalised the acquisition of Sanofi-aventis' global portfolio of
trusted oral care brands for an undisclosed sum.
"Fluocaril and Parogencyl, are leading pharmacy brands in Europe,
Asia and Africa with an incredibly loyal consumer following built on
pharmacist and dentist recommendation - they are a strategic fit with
our current oral care business," said Charlie Pierce, President,
Global Oral Care at P&G. "This move not only consolidates our
business in major European oral care markets, like France and Iberia,
it also provides us with the perfect opportunity to build P&G's
presence in the pharmacy channel."
Loyal Consumer Following Built on Pharmacist and Dentist
Recommendation
Fluocaril range included the market leading toothpaste in
pharmacies in France and #2 pharmacy brand in Spain, with annual
sales of more than US$50 million worldwide. Consumers trust and love
these products because of their superior performance and professional
recommendation.
The two companies are also entering into a strategic relationship
in which Sanofi-aventis will continue to manufacture both Fluocaril
and Parogencyl for up to 5 years.
"This move is a wonderful opportunity to continue and deepen our
commitment to the pharmacy channel," said Pierce. "We already have a
number of health care brands, like Vicks, Actonel, Thermacare and
Fixodent, in pharmacies. Long term, we view Pharmacy Channel
capability as critical to better serving the needs of shoppers in
both the health and beauty categories," he concluded
P&G is committed to further growing these great oral care brands
in pharmacies, building on their strong heritage and P&G's proven
abilities in consumer marketing and innovation as world leader in
Oral Care.
About P&G
Two billion times a day, P&G brands touch the lives of people
around the world. The company has one of the strongest portfolios of
trusted, quality, leadership brands, including Crest(R),
Blend-A-Med(R), Blend-A-Dent(R), AZ(R), Fixodent(R), Pampers(R),
Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Bounty(R),
Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R),
Actonel(R), Vicks(R), Thermacare(R), Olay(R) and Clairol Nice 'n
Easy(R), Head & Shoulders(R), and Wella. The P&G community consists
of about 110,000 employees working in almost 80 countries worldwide.
Please visit www.pg.com for the latest news and in-depth information
about P&G and its brands.
About Fluocaril
Established in 1947, Fluocaril is now sold in over 50 countries
worldwide and offers a complete range of Oral Care products -
toothpastes, toothbrushes, mouthwashes, floss, dental gum and
pediatric drops - that comprehensively addresses the oral health
needs of the whole family. Fluocaril has become the leading pharmacy
toothpaste in France and the #2 in Spain behind Dentist
recommendation and strong partnerships with Pharmacists.
About Parogencyl
Launched in the 1980's, Parogencyl offers a complete range of
specialised Oral Care products for sensitive gums - toothpaste,
toothbrushes, mouthwashes, floss. Based on superior gum protection
and Dentist recommendation, Parogencyl has become the leading
toothpaste for sensitive gums in Spain and the #2 in France.

Contact:

P&G Contacts: P&G Health Care - Mark Chakravarty (+41-22-709-6678)