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Sony Europe GmbH

Sony Targets Television Growth With Three New Flat-Screen Super Slim-Line Models

Berlin, Germany (ots/PRNewswire)

- New Sony Plasma and LCD TV Models Extend Customer Choice and
Reinforce  Sony Quality and Design Heritage
Responding to a growing consumer demand for a superior television
viewing experience offered by the new generation of ultra slim-line
flat panel displays, Sony has expanded customer choice and enriched
lifestyle options in its range of high-resolution, design conscious
televisions. Building on one of the market's most popular television
ranges, Sony Europe has further extended its LCD (Liquid Crystal
Display) and Plasma TV ranges with three new models that are designed
to extend customer choice and enrich lifestyles through
market-leading image quality and distinctive design capabilities - a
Sony hallmark.
The new models demonstrate Sony's leading edge technology
capabilities in all areas of product design and technology
implementation. The new 37-inch KE-P37M1 television combines plasma
presentation technology with Sony's legendary WEGA engine and PAL
Progressive input capabilities to provide sublime VGA resolution 16:9
image quality. This is further strengthened with advanced Dolby
Virtual and BBE digital sound processing that all together sets new
mainstream standards in home entertainment. At the same time, the
30-inch KLV-30HR3 and 27-inch KLV-27HR3 represent the next strategic
milepost on Sony's LCD TV development roadmap. Harnessing the latest
developments in liquid crystal display technology, these new VESA
compliant models combine superior XGA resolution widescreen picture
quality with a superb wide viewing angle (up to 170 degrees) and a
compact, lightweight design that looks equally great free standing or
wall-mounted. Advanced features, such as Picture Freeze and built in
AC power capabilities further enhance their use throughout the home -
in kitchens, studies and bedrooms.
European consumer tastes evolve
"The development of these new models is driven by customer
feedback that tells a simple and strong story. Consumers appreciate
the benefits of the new generation LCD and plasma TVs but they are
not prepared to break the bank in order to buy one," comments Andreas
Ditter, Director, Television Marketing Europe at Sony Europe. "These
three new models fall within our mainstream range; they offer superb
home entertainment at affordable prices; and they look fantastic in
any home environment. We are predicting a large demand for these new
models in the run up to Christmas."
Picture clarity and resolution are strengths of these new
televisions. All three models utilise Sony's PAL 3D comb filter to
create realism in the image quality that is tangible. It is the LCD
models' image quality that stops people in their tracks. With
outstanding 1280 x 768 XGA resolution across its entire screen, the
KLV-30HR3 represents best in class and best value for money in the
30-inch display category.
Great looks, Stunning Pictures
Part of the secret of Sony's success in all its electronics design
and development operations is an ability to combine form and
function. Available in either black or silver, these new models offer
a high degree of elegant design sophistication at price points that
were previously unattainable. With a profile of just 116mm (KE-P37M1)
or 119mm (KLV-30HR3/KLV-27HR3) these TV sets create a stunning visual
focus to any design conscious living room. The televisions each have
two 10W speakers, which are inconspicuously integrated below the
screen and present one continuous panel display capable of
outstanding audio reproduction. Another option is to seamlessly
integrate the TV within the existing home entertainment network via
an audio output. The KE-P37M1 has audio output terminals that
interface directly to Sony home theatre systems, enabling the user to
enjoy all the power and realism of true 5.1 surround sound provided
through the system.
Despite the smooth slim-line contours and ergonomic button and
input placement, these new models represent fully featured
Televisions that integrate harmoniously within existing Sony home AV
entertainment networks. Emphasising their integration capabilities, a
wide range of input options includes tuner, Scart (x3), component
vide/audio, S-video and composite audio/video.
Editor's notes - Glossary of terms:
1 - PAL Progressive input capabilities - PAL is the television
standard adopted throughout most parts of Europe whilst progressive
scanning techniques provide a better, more stable picture output.
2 - Dolby Virtual sound processing - Developed by Dolby
Laboratories, this audio processing technology enables the user to
create a virtual 5.1 surround sound in their living rooms using just
the TV's own stereo speakers.
3 - VESA - Video Electronics Standards Association
4 - PAL 3D comb filter - image processing technique which enhances
the three-dimensional appearance of pictures even though they are
presented on a two-dimensional screen.
5 - Picture Freeze - a Sony developed facility which enables the
user to freeze the TV picture whilst the audio commentary continues.
Particularly useful when noting addresses or cooking recipes off the
TV screen.
In addition, for any queries about Sony in your respective
country, please contact your local Sony PR office.
About Sony:
Sony manufactures audio, video, communications and information
technology products for the global consumer and professional markets.
With its music, pictures, game, and online businesses, Sony is
uniquely positioned to become a leading personal broadband
entertainment company in the 21st century. In Europe, Sony recorded
consolidated annual sales of EUR 13.47 billion (yen 1,765 billion)
for the fiscal year ended March 31, 2004, based on an average market
exchange rate for the same period of yen 131 to the EUR. Sony Europe,
headquartered at the Sony Center am Potsdamer Platz in Berlin, is
responsible for the company's European electronics business and
registered consolidated sales of EUR 8.71 billion for the fiscal year
ended March 31, 2004.
For more information on Sony Europe, please visit
http://www.sony-europe.com and http://www.sony-europe.com/presscenter
               Model Name                           KE-P37M1
              Screen Size                          37"( 94 cm)
             Display device                            PDP
              Aspect Ratio                            16:9
              Color system           PAL,SECAM,NTSC 3.58,4.43(only Video in)
                                             VHF:E2-E12 UHF:E21-E69
                                            CATV:S1-S20 Hyper:S21-S41
            Channel Coverage                   D/K : R1-R12,R21-69
                                             L : F2-F10,B-Q,F21-F69
                                                 I : UHF B21-B69
           Power Requirement                      220-240V 50Hz
                GENERAL
           Brightness(cd/m squared)                     -
               Resolution                           852 x 480
             Viewing Angle                              -
         Dimension(mm)(W X HXD)             960x755x31 ( with stand )
                                          960x675x116( without stand )
                 Weight                       37.8Kg ( with stand )
                                            32.3 Kg (without stand )
        Power Consumption(W)                          260W
      Standby Power Consumption(W)                0.6W or less
                 SOUND
              Audio Output                           10W+10W
              Speaker size                   5.5x15cm full range x 2
            Surround / Sound               Dolby Virtual / BBE Digital
                FEATURE
              WEGA ENGINE                              yes
           PAL 3D Comb filter                          yes
             Picture Freeze                        Yes (memo)
              Sleep Timer                     Yes (30/60/90/120min)
                Teletext                            yes (250)
              Screen Saver                             yes
               CONNECTORS
    No. of Tuners (Analog / Digital)                 1(1/-)
                 Scart                                  3
                Audio in                                2
               Audio out                                1
             S-Video input                              1
               component                        1Y, Pb/Cb, Pr/Cr)
           (PAL progressive)                            o
           Centre speaker in                            1
            headphone output                            1
                 OTHERS
                   AC                              built in AC
           Optional Accessory               Wall mountbracket SU-PW2
                                               Glass stand SU-PG3
               VESA mount                              yes
             Remote control                         RM-Y1002
               Model Name            KLV-30HR3
              Screen Size                      30"(75cm)
             Display device                       LCD
              Aspect Ratio                        15:9
                                     PAL,SECAM,NTSC 3.58,4.43(only
              Color system           Video in)
                                         VHF:E2-E12 UHF:E21-E69
                                       CATV:S1-S20 Hyper:S21-S41
            Channel Coverage              D/K : R1-R12,R21-69
                                         L : F2-F10,B-Q,F21-F69
                                            I : UHF B21-B69
           Power Requirement                 220-240V 50Hz
                GENERAL
           Brightness(cd/m squared)             500cd/m2
               Resolution                      1280 x 768
             Viewing Angle                       170deg
         Dimension(mm)(W X HXD)      743 X 627 X 245 (with stand )
                                      743 X 578 X 119 (without
                                                stand )
                 Weight                  15.8 Kg ( with stand )
                                        14.0 Kg (without stand )
        Power Consumption(W)                      145W
      Standby Power Consumption(W)            0.7W or less
                 SOUND
              Audio Output                      10W+10W
              Speaker size              5.5x15cm full range x 2
            Surround / Sound                  BBE Digital
                FEATURE
              WEGA ENGINE                          no
           PAL 3D Comb filter                     yes
             Picture Freeze                 Yes (PinP memo)
              Sleep Timer                Yes (30/60/90/120min)
                Teletext                        Yes (10)
              Screen Saver                         NA
               CONNECTORS
    No. of Tuners (Analog / Digital)             1(1/-)
                 Scart                             3
                Audio in                           1
               Audio out                           1
             S-Video input                         1
               component                           no
           (PAL progressive)                       no
           Centre speaker in                       no
            headphone output                       1
                 OTHERS
                   AC                         built in AC
           Optional Accessory          Wall mount bracket SU-LW1
               VESA mount                         yes
             Remote control                     RM-Y1108
               Model Name                    KLV-27HR3
              Screen Size                     27"( 68.5cm)
             Display device                       LCD
              Aspect Ratio                        16:9
                                     PAL,SECAM,NTSC 3.58,4.43(only
              Color system                     Video in)
                                         VHF:E2-E12 UHF:E21-E69
                                       CATV:S1-S20 Hyper:S21-S41
            Channel Coverage              D/K : R1-R12,R21-69
                                         L : F2-F10,B-Q,F21-F69
                                            I : UHF B21-B69
           Power Requirement                 220-240V 50Hz
                GENERAL
           Brightness(cd/m squared)             500cd/m2
               Resolution                      1280 x 720
             Viewing Angle                       170deg
         Dimension(mm)(W X HXD)          698 X 574 X 245(with
                                                 stand)
                                        698 X 526 X 119 (without
                                                 stand)
                 Weight                   13.8 Kg (with stand)
                                        12.0 Kg ( without stand)
        Power Consumption(W)                      110W
      Standby Power Consumption(W)            0.7W or less
                 SOUND
              Audio Output                      10W+10W
              Speaker size              5.5x15cm full range x 2
            Surround / Sound                  BBE Digital
                FEATURE
              WEGA ENGINE                          no
           PAL 3D Comb filter                     yes
             Picture Freeze                 Yes (PinP memo)
              Sleep Timer                Yes (30/60/90/120min)
                Teletext                        Yes (10)
              Screen Saver                         NA
               CONNECTORS
    No. of Tuners (Analog / Digital)            1(1 / -)
                 Scart                             2
                Audio in                           1
               Audio out                           1
             S-Video input                         1
               component                           no
            (PAL progressive)                      no
           Centre speaker in                       no
            headphone output                       1
                 OTHERS
                   AC                         built in AC
           Optional Accessory          Wall mount bracket SU-LW1
               VESA mount                         yes
             Remote control                     RM-Y1108

Contact:

For more information, please contact: Shusuke Kanai, Corporate
Communications Europe, Sony Europe GmbH, tel: +44-(0)1932-817357,
fax: +44-(0)1932-816649, email: shusuke.kanai@eu.sony.com

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