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Sony Europe GmbH

Sony Extends Choice and Lifestyle Versatility With Two New Small-Mid Screen LCD Television Models

Berlin, Germany (ots/PRNewswire)

- Competitively Priced Sony LCD TV Models Set New Value Standard
Throughout The Home Environment
Building on the success of its ultra slim-line and stylish LCD
(Liquid Crystal Display) Television Series, Sony Europe has today
announced the introduction of two new small-mid screen models. The
23-inch KLV-L23M1 offers the latest developments in Sony WEGA Engine
technology, and provides a High Definition (HD) capable television
set whilst the 17-inch KLV-17HR3 provides an elegant lower priced
gateway to Sony's legendary television viewing experience for the
broadest range of home entertainment users. Extended colour options
(in black and silver) allow the user to integrate their new
television within their existing home entertainment network. The
ultra slim-line small-mid screen models provide the opportunity for
users to enjoy the stunning Sony LCD TV viewing experience in a range
of domestic environments including kitchens, studies and bedrooms.
For today's digital TV viewer looking for a combination of fully
featured performance and value for money, the KLV-L23M1 offers an
attractive proposition. Harnessing all the digital image processing
potency of Sony's WEGA Engine, it offers the best image quality
available across its entire 23-inch 16:9 aspect ratio screen. The
KLV-L23M1 is HD capable with a tremendous 1,366 x 768 pixel
resolution screen resulting in definition, brightness and contrast
that brings television entertainment to life. At the same time, a PAL
3D Comb filter lends the images a degree of realism that you feel you
can reach out and touch. Audio processing is another strong point
with Virtual Dolby Surround Sound and BBE Digital Signal Processing
played back through two powerful 7cm, 4W full-range speakers, each
combined with a 2.8cm oval tweeter to enhance high frequency sound
reproduction.
KLV-17HR3
Offering widescreen (15:9) WXGA resolution viewing and sharing
many core features of more expensive Sony LCD TV models (Picture
Freeze, Sleep Timer, Teletext), the newKLV-17HR3 offers a degree of
performance and choice that was previously beyond the reach of this
price point.
"These two new models provide exceptionally high value for money
to users that are in search of high quality home entertainment and
reflect the rapidly increasing demand for flat screen displays with
an emphasis on slim-line design and increased image resolution,"
commented Andreas Ditter, Director, Television Marketing Europe at
Sony Europe. "We are continuing the Sony WEGA heritage with two new
LCD small-mid screen models that extend and enrich the user's choices
in their personal lives. These new models provide the same
sophisticated digital viewing platform outside the main living room
environment - in kitchens, studies - wherever you choose to install
it."
Style and functionality - it must be Sony
In developing these new LCD TV models, Sony has emphasised digital
age functionality without compromising the style and elegance that
have become bywords for Sony WEGA television. A 170 degree viewing
field means that users can move around a room - for example whilst
preparing food in a kitchen - whilst still enjoying this high quality
moving image. Sony's Picture Freeze facility is another feature that
enhances the viewing experience. Using this facility, the image
freezes whilst the audio continues - ideal for writing down an
address or cooking recipe.
Sony has succeeded in extending technical performance at the same
time as developing miniature components. Weighing just 10kg or 5kg
(without their stand) and with a super slim-line 102mm or 91mm
profiles, the KLV-L23M1 and KLV-17HR3 look equally stunning
freestanding our wall-mounted (utilising a custom-designed bracket).
Their stylish good looks provide a sophisticated visual focus in even
the most design conscious living environment. The KLV-L23M1 features
built in AC capabilities - a feature that further enhances their
versatile application in a range of different domestic environments.
With a range of input and output options, including SCART, audio
in/out and S-Video input these new LCD televisions integrate
seamlessly within a multi-component Sony home entertainment system.
Available for the first time in either black or silver, both
televisions share the same distinctive design contours and aesthetic
appeal that set Sony home entertainment technology apart from its
competitors.
Sony targets increased market share
Having established its LCD Television range at the high-end of the
market, Sony is embarking on an ambitious market development campaign
involving promotion and pricing initiatives. The company has
announced price reductions across its LCD TV range with the aim of
establishing a market leading position in Europe. "Flat panel
displays, such as our LCD TV Series are growing in popularity and we
have targeted this as a key developing market," explains Andreas
Ditter. "When we combine Sony quality with one of the market's best
value for money propositions it makes the decision to step up to Sony
LCD TV simple."
About Sony:
Sony manufactures audio, video, communications and information
technology products for the global consumer and professional markets.
With its music, pictures, game, and online businesses, Sony is
uniquely positioned to become a leading personal broadband
entertainment company in the 21st century. In Europe, Sony recorded
consolidated annual sales of EUR 13.47 billion (yen 1,765 billion)
for the fiscal year ended March 31, 2004, based on an average market
exchange rate for the same period of yen 131 to the EUR. Sony Europe,
headquartered at the Sony Center am Potsdamer Platz in Berlin, is
responsible for the company's European electronics business and
registered consolidated sales of EUR 8.71 billion for the fiscal year
ended March 31, 2004.
For more information on Sony Europe, please visit
http://www.sony-europe.com and http://www.sony-europe.com/presscenter

Contact:

Shusuke Kanai, Corporate Communications Europe, Sony Europe GmbH, tel
+44-(0)1932-817357, fax +44-(0)1932-816649, email:
shusuke.kanai@eu.sony.com. In addition, for any queries about Sony
in your respective country, please contact your local Sony PR office.

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