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conVISUAL AG

Extensive Study Proves: Visual Communication is Tops in Tomorrow's Mobile World

Oberhausen/Göttingen (ots)

A current study conducted by conVISUAL (based in Oberhausen,
Germany) and the ISI GmbH (institute for sensory research and
innovation consulting in Göttingen, Germany) confirms that 14-25 year
olds are highly interested in new and innovative mobile
communications services. Communication via SMS (Short Message
Service) text messages is very important to this target group when
organising leisure time activities.
This study, which clearly shows the
trends in mobile communication, is the first of its kind. For the
first time ever, systematic and scientific research was carried out
to establish how exactly young people use mobile communication
services. The results of this study demonstrate to companies active
in the mobile communications sector just how strong interest in
innovative mobile communication services like, for instance, the
Mobile Picture Postcard is among 14-25 year olds. This clearly proves
what could only be suspected up until now.
Sending SMS text messages is the most popular way of communicating
The research results reveal that SMS has strongly established
itself as a communication medium. Those surveyed said they send an
average of approx. 17 text messages per week. Almost 30 per cent send
more than 20 messages per week. 14-19 year olds are the most active
SMS users. In this category, the average number of SMS text messages
sent per week was 20.3. Only 5 per cent of those surveyed declared
they had never used SMS services.
The study clearly shows that young people want simpler, faster and
more individual communication. Mobile communication service providers
can derive valuable hints from this study to assist them in
developing future services.    Today's youth has extensive experience
with mobile communication services.
More than 50 per cent of those surveyed already have their second
or third mobile phone. 51 per cent of survey participants possessed a
Nokia mobile phone, clearly giving Nokia the largest market share.
According to survey results, it can be concluded that relatively few
of this age group owned WAP-capable devices. Only every fifth
participant possessed a device which offered this function.
How young people use mobile communication services can be deduced
from their preferred brands. Approx. 60 per cent of those surveyed
have already sent ring tones, operator logos or picture messages
using their mobile phone. In particular, Nokia phone owners make
extensive use of the multiple range of pictures and logos that their
mobile phones offer. The study indicates that we can expect this type
of use to increase considerably in the coming months, given the fact
that other manufacturers are also increasingly providing these
services.
The Mobile Picture Postcard feature fulfils the demand for
individual services
According to these research results, the 14-25 year age group is
greatly interested in future developments in the mobile
communications sector. Almost 80 per cent expressed an interest in
new services and devices.
At the very top of the young people's wish list is individualised
and more visually orientated services. The participants were
specifically asked about one of conVISUAL's products, the Mobile
Picture Postcard.
The Mobile Picture Postcard is a messaging application which
permits users to select, personalise and send greetings cards via
their mobile phones or the Internet. In addition to text, this type
of greeting card also comprises graphics, animated pictures and
sound. It is already possible to employ the Mobile Picture Postcard
with every standard device. The greater the capability of the device,
the more display options are available for the greeting card. Another
benefit: Users can choose between already designed or customised
pictures with personal texts.
Almost 70 per cent of the young people surveyed were very or
extremely interested in this product innovation of the
Oberhausen-based visual messaging service provider. Approx. one third
said they would be prepared to buy in the near future a new mobile
phone which fully supports the possibilities offered by the Mobile
Picture Postcard.
With regard to the desired contents of Mobile Picture Postcards,
the clear favourite is private pictures followed by categories such
as music, fun and jokes, and entertainment. These results
substantiate the current, general trend towards increased
personalisation of mobile services.
   For a detailed account of research results, please contact:
Pictures
Pictures accompanying this press release are available for
download in the picture gallery in the press area on the conVISUAL
website.
conVISUAL - The Home of Visual Messaging Services. 
   conVISUAL is the first Wireless Application Service Provider
focused on the realization of Visual Messaging Services. Through an
innovative product portfolio conVISUAL creates opportunities for
network operators, service providers, ISPs and media companies to
expand their businesses by leveraging the extraordinary potential of
multimedia messaging services. conVISUAL's Multimedia Message Broker
(MMB) is the intelligent platform for the creation, personalization,
conversion and distribution of mobile multimedia messages. Using the
MMB, conVISUAL operates numerous messaging applications, that are
growing concurrently with the emerging multimedia facilities of
mobile devices: The MMB supports all of today's common messaging
standards, such as SMS, Smart Messaging, Enhanced Messaging Service
(EMS) and WAP, as well as future GPRS and UMTS technologies such as
the Multimedia Messaging Service. Based in Oberhausen in Germany,
conVISUAL employs a talented and experienced team, concentrating
highest industry excellence including Ericsson, Mannesmann Mobilfunk,
Nokia and Theron Business Consulting.
ots Original Text Service: conVisual AG
Internet: www.newsaktuell.ch

Contact:

conVISUAL media contact
Essener Strasse 2-24 Sandra Wiewiorra
46047 Oberhausen, Germany Media Relations Manager
E-mail: info@convisual.com E-mail: press@convisual.com
www.convisual.com Phone: +49 208 85 96 - 807