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Press release: Juice Technology AG expands into the Asian markets

Press release: Juice Technology AG expands into the Asian markets
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Incorporation of Zhejiang Juice Technology Co., Ltd.: Juice Technology AG expands into the Asian markets

Juice Technology AG announces its newly incorporated subsidiary Zhejiang Juice Technology Co., Ltd.

Juice Technology AG, producer of electric charging stations and software and the market leader in portable charging stations for electric vehicles, is expanding its market territory into Asia and has founded a subsidiary, Zhejiang Juice Technology Co., Ltd. based in Hangzhou, China.

Hangzhou, the capitol city of China’s Zhejiang Province, has a population of some nine million people. The metropolitan area is a major technology hub, home to important academic and training institutions, research facilities and development centres of multinational corporations such as Siemens. Numerous major Chinese companies are likewise headquartered here, including the Alibaba Group which counts among the world’s largest online retailers. Hangzhou is thus host to significant economic clout.

China eagerly awaits portable wallbox chargers

The electric charging infrastructure producer Juice has continuously expanded its portfolio over the past seven years, perfecting and adapting it to current demand and circumstances. Although already the global market leader in portable 22-kW charging stations, the company is by no means resting on its laurels, and is now founding Zhejiang Juice Technology Co., Ltd. with head office in Hangzhou, China to advance their business in Asia.

The location was not chosen by chance: China plays a leading role in electromobility, with roughly one half of all electric cars sold worldwide plying the roads of the world’s most populous nation. The high demand for mobile charging infrastructure reflects this trend.

“China is a huge market, and growth is particularly strong in the electromobility sector. Hence, it was only a matter of time before we would move to strengthen our position in this region with a flexible and diverse team on site,” says Christoph Erni, CEO and founder of Juice Technology AG. “The entire industry is growing on an exponential scale. Consequentially, the time is right to pro-actively expand our business operations in Asia.”

Juice is launching its Hangzhou office with Marius Portmann at the helm of a versatile team covering sales, e-commerce, aftersales, marketing, logistics and human resources. Portmann’s profound knowledge of the country, its culture, language and business customs qualify him well to lead this expansion in China.

Marius Portmann, General Manager China, explains: “The business world in China demands not only intercultural background knowledge and proficient language skills, but also an understanding of the administrative procedures and a professional knack for negotiation. I look forward to contributing now to Juice the skills that I acquired over my eight years of professional activity to date in China. My energy-charged team is highly motivated to drive Juice to new heights of success in the technology hotspot of Hangzhou.”

Juice Technology AG enjoys worldwide presence at multiple locations with its own branch offices, subsidiaries and partner companies, and also has a global network of resellers at its disposal. The company’s in-house workforce meanwhile numbers 170 employees active in development, production, marketing, sales and logistics. The Group is now expanding to include Zhejiang Juice Technology Co., Ltd.

Juice Asia – facts on figures

  1. Countries: Juice Technology founds Zhejiang Juice Technology Co., Ltd., a subsidiary based in China.
  2. Hangzhou: Hangzhou has a population numbering some nine million, and is home to multiple universities, research centres and training institutions. As a hub for major companies and technology parks featuring diverse high-tech sectors such as biomedicine, computer science and new digital media, the city has enormous business clout.
  3. Office: The offices of Juice are situated in the vibrant Future City Business Center, with a direct view of the headquarters of Alibaba located just opposite.
  4. Team: With the new subsidiary established, a versatile team is launching into their work in sales, e-commerce, aftersales, marketing, logistics and human resources. Marius Portmann is stepping into the role of General Manager.
  5. Products: The portfolio will offer the entire product range from Juice. The globally marketed portable wallbox JUICE BOOSTER 2 is being offered with a Type-GB plug at the vehicle end and a Type-I adapter set for Chinese socket outlets (10 and 16A). The Mark Certification of the China Quality Certification Center (CQC) guaranties the product conformity of JUICE BOOSTER 2 in terms of quality, performance, safety and environmental requirements, thereby meeting all Chinese standards and regulations.



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About Juice Technology

Juice Technology AG, headquartered in the town of Cham in the Swiss canton of Zug, is a globally active producer of charging solutions for electric vehicles. The company’s comprehensive product portfolio, featuring AC and DC charging stations ranging from lightweight mobile devices to large fast chargers, makes it one of the very few full-range vendors in the industry. Juice has dominated the market for mobile 22-kW charging stations since 2014.

The consistent, end-to-end software orientation decisively distinguishes Juice from other solutions available on the market. All Juice devices displaying the “J+” marking are based on the same processor and firmware, making them all mutually compatible with one another. By utilising uniform, consistent software architecture, Juice saves an immense amount of time, effort and cost. Solutions such as omni-dynamic load management, payment by credit card and the open-interface backend are thus all available to the entire product range.

The Juice Group enjoys worldwide presence with its own locations, subsidiaries and partner companies, The corporate Group also includes Juice Services AG, the German company Juice Europe GmbH headquartered in in Munich, and Zhejiang Juice Technology Co., Ltd. in Hangzhou, China. The Group also has a global network of resellers. All told, the company today employees a workforce of over 170 people active in research and development, production, marketing, administration, purchasing, sales and logistics.

To find out more about the company, its products and solutions, go to You can also follow us on LinkedIn, Facebook, Instagram and Twitter.

Media contact
Daniela Märkl
Communication & Public Relations
Juice Technology AG
+41-41 510 02 19 or +49-800 3400 600