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Press release: Juice Technology announces a major tree-planting initiative

Press release: Juice Technology announces a major tree-planting initiative
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Juice Technology announces a major tree-planting initiative

Juice Technology AG is stepping up its environmental game and making all the charging stations it manufactures carbon-neutral

Juice Technology AG, manufacturer of charging stations and software, and leading producer of portable charging stations for electric vehicles, is stepping up its environmental game and planting at least one tree for every charging station it sells from now on.

With immediate effect, Juice Technology is committed to planting one tree for every Juice Booster 2 it produces. It may plant as many as 12 trees for the larger charging stations. This enables the company to guarantee that its products are carbon neutral - using a scheme that is both visible and tangible. Over the first ten years of its life, a tree absorbs around 120 kg of carbon dioxide, whereas a Juice Booster 2 generates 84 kg of carbon dioxide, production and transport combined. The charging station manufacturer is investing in this initiative because it is absolutely convinced that clean mobility begins with clean charging technology. Customers will receive a certificate showing the precise coordinates of the reforestation area.

As the trees are not planted in monoculture plantations with limited species, but in natural forest areas, they can easily last for 50 or even 100 years. The amount of extra CO2 they absorb can be increased by the same multiples. The current planting site is in British Columbia, Canada.

As Juice-CEO Christoph Erni explains: "We didn't think it was enough to simply state on paper that our charging station production and transport processes are carbon-neutral. Instead, we decided to go one step further and commit to planting trees. We currently offer top quality, durable and sustainable products and now we can prove, backed up by a traceable system, that our production processes are 100% sustainable too. After all, if we are in a position to help make the world a better place, surely we should jump right in and do something about it?"

For this project, the company has joined forces with One Tree Planted, a non-profit organisation with considerable experience in reforestation. They already have plans to plant trees covering an area in excess of 200 football pitches in 2020 alone.

This Juice Technology AG initiative supports global reforestation. One Tree Planted are active in North America, Latin America, Asia, Australia and Africa, and their charitable activities are supported by a range of other partner organisations. "Forests clean our air, absorb harmful carbon, and provide habitat for biodiversity with a side benefit of creating jobs and supporting people's livelihoods," says Diana Chaplin from One Tree Planted. "So Juice is not only making a contribution to the environment, but also to wildlife and society. We are honored to have the support of such conscientious companies that focus on sustainability beyond their own business."

Juice has also achieved ISO 14001 certification from an independent body, confirming that their production processes are environmentally friendly, but also acknowledging that this green approach is reflected across all levels of the company. Juice's "Activate 2020" certificates for packaging management and the fact that the company is WEEE-licensed also send out clear signals about its attitude to packaging, recycling and waste sorting.

This philosophy even extends to the product design phase. The smartJUICE load and charging management system, which is also certified to ISO 50001, guarantees users optimum energy management with maximum efficiency courtesy of the charging solution manufacturer. As for transport, the company is already using Swiss transport service Pickwings, another of One Tree Planted's partner organisations, to coordinate sustainable dispatch procedures.


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About Juice Technology

Juice Technology AG, headquartered in the town of Cham in the Swiss canton of Zug, is the world's leading producer of mobile 22-kW electrical charging stations. The Group also includes Juice Europe GmbH with an office in Munich and Juice Services AG. The broad portfolio of this Swiss manufacturer also includes charging and load management systems, permanent electric vehicle charging stations, wall boxes and DC charging stations. Founded in 2014, Juice Technology rode the success of its JUICE BOOSTER 1 mobile charging station to position itself as the global world leader in this segment already within its first year of business. The company is now firmly established and a major producer of charging infrastructure, having already brought numerous world firsts to market such as temperature sensors installed in power plugs, credit card payment systems, and the smartJUICE infinitely scalable load management system. Juice Technology AG enjoys worldwide presence with its own locations, subsidiaries and partner companies, and also has a global network of retailers at its disposal. With its total in-house workforce today of 74 employees active in development, production, marketing, sales and logistics, the company is currently tripling its sales volume every year.

To find out more about the company, its products and solutions, go to You can follow us, too, at LinkedIn, and on Facebook, Instagram and Twitter.

Media contact
Daniela Märkl
Communication & Public Relations
Juice Technology AG
+41-41 510 02 19 or +49-800 3400 600