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MAKE UP FOR EVER

MAKE UP FOR EVER, in the Presence of the President and CEO Garbrielle Rodriguez, Is Celebrating Its Make Up Artist Collective With the Artists Rock! Event in Paris From September 18th to 20th, 2019

Embark on the journey and discover the biggest co-creation live event ever

Paris (ots/PRNewswire)

MAKE UP FOR EVER is THE brand of professional makeup artists. Since its creation, Dany Sanz, Founder of MAKE UP FOR EVER, has always collaborated with them and over the years has built a complementary strong relationship to foster makeup innovations. To this day, the makeup artists collective works hand-in-hand with scientists to co-create high-performance and high impact cosmetic products and accessories for all men and women. MAKE UP FOR EVER aims to inspire and empower everyone to go a step further and find their personal edge.

To view the Multimedia News Release, please click: https://www.multivu.com/players/uk/8609451-make-up-for-ever-artists-rock/

Proud of its symbiosis with makeup artists, the brand wants to celebrate their artistic universe and continue the amplification of co-creation and self-expression.

MAKE UP FOR EVER introduces the hottest new international Artists Rock! event putting the spotlight on 21 influential makeup artists of all over the globe, from the Middle East, Asia, China, Europe, USA, reaching 100 million fans worldwide. These renowned guests are coming together and taking center stage to live an exciting educational experience that will take MAKE UP FOR EVER's mission worldwide.

Follow our exclusive Artists Rock series on MAKE UP FOR EVER Instagram TV.

#ARTISTSROCK

A THREE-DAY JOURNEY ALL ABOUT CO-CREATION, INSPIRATION AND ARTISTRY

This unforgettable global event is taking place from September 18th to 20th in Paris, the place where it all began for MAKE UP FOR EVER. During this three-day journey, the makeup artist collective will strengthen the partnership with the brand and elevate their craft while helping change the world of beauty, as we know it.

During the first day, the guests will be welcomed in an art gallery as a nod to the brand's strong art DNA. They will participate in three workshops focusing on the iconic Ultra HD franchise. Among other activities, our MAKE UP FOR EVER tribe will teach them how to create custom concealer shades and share pro routines to connect with the brand's expertise.

The following two days will take place at 5 Rue la Boétie where MAKE UP FOR EVER's first boutique is situated, as well as Dany Sanz's historical workplace and laboratory. This is a place completely devoted to makeup artists and their craft, aiming to proudly represent and enhance their incredible value. The focus will be on topics retracing MAKE UP FOR EVER's history such as a bodypainting session, a heritage workshop presented by Dany Sanz herself and a Top-Secret workshop to co-create the new generation of products. Stay tuned!

THE "ARTISTS ROCK" EVENT: WORLDWIDE COLLECTIVE OF MAKEUP ARTISTS TAKE CENTER STAGE!

CHINA

- ??? RYAN (2.2M): With 2.2 million followers on Weibo, he has worked
  for for several brands in luxury industry. 
- ??? KINI (800K): A well-known KOL on Douyin and RED, he is popular 
  for his sense of humor and his skincare and makeup application 
  tips. 
- ??? COCO (400K): This beautiful young influencer and model is very 
  popular on RED and collaborated with many brands. 
- ????? FAN (320K): A famous makeup artist from MGP makeup school, 
  she is considered one of the top 10 hottest influencers on Tik Tok.
  She was a famous makeup artist from MGP makeup school. 
- ?? NAN (1.2M): A makeup artist for top female celebrities and 
  actresses in China such as Angelababy, he also collaborates with 
  many international magazines eg Vogue, Baazar ... 
- BENNY DONG (1.42M): Benny Dong won the Sina Top Beauty Influencer 
  Award in 2017 and has cooperated with many beauty brands. 
- ANDY KOH (1341): This worldwide makeup artist and influencer is 
  known for his extensive knowledge of makeup and attends major 
  fashion runway shows. 

USA

- ARIEL TEJADA (@makeupbyariel - 2M): Ariel is Kylie JENNER's makeup 
  artist. He currently works with the entire Kardashian-Jenner 
  family, as well as many celebrities such as Naya RIVERA or Shay 
  MITCHELL. 
- ETIENNE ORTEGA (@etienneortega - 529K): This celebrity makeup 
  artist is most famous for his work with the Kardashian family as 
  well as entertainment superstars like Christina Aguilera and Nicki 
  Minaj. His work can be seen in magazines like Vogue, Glamour and 
  Allure. 
- JADE MARIE (@jadeywadey180 - 1.2M): This well-known airbrush artist
  with 10 years of skincare experience is a beauty influencer and 
  educator.

MIDDLE EAST

- BOUBA (@bouba - 931K): This Lebanese makeup artist is known for his
  exciting makeup looks. He has worked with many Arab celebrities 
  such as Diana Haddad and has also participated in many fashion 
  shows for top designers. He is known for his unique makeup 
  techniques, from mixing shades and colors to framing women's faces.
- DINA AKESBI (@dinaakesbi - 918k): This beautiful Moroccan makeup 
  artist residing in the UAE is a TV presenter, model, and social 
  media influencer known for hosting the beauty show "No Filter" on 
  Alaan TV. 
- FADY KATAYA (@fadykataya - 440K): It all began in his early 
  twenties when he completed a degree in Makeup & Tattoo at the YWCA 
  College and began working behind-the-scenes in TV, theater shows 
  and music videos. This renowned Lebanese celebrity makeup artist is
  the owner of Fady Kataya Beauty Lounge. He has various types of 
  clients from celebrities to beauty icons and VIP clients etc. 
- FIFO (@makeupbyfifo - 839K): This Lebanese makeup artist based in 
  New York uses forgotten Arabic proverbs to critique social issues. 
  His style and humorous videos propelled him to social media and 
  made him famous in the makeup and influencer industries.  
- HANAN AL NAJADAH (@hananalnajadah - 1.5M): This Kuwaiti makeup 
  artist has worked with celebrities such as Nadine Njiem, Asalah and
  Shaima Sief. She is well-known for her transformation makeup and 
  all her makeup looks that have been featured on TV. 
- HINDASH (@hindash - 876K): A Jordanian residing in the UAE, he is a
  YouTube content creator and professional makeup artist who is 
  recognized for publishing cosmetic product reviews and tutorials on
  his "Hindash" channel. He began his career as a painter before 
  dipping into cosmetics. 
- MASOOMA HASHIM (@masooma.hashim - 915K): This Bahraini makeup 
  artist is behind the glamorous makeup looks of Emirati diva Ahlam 
  and has worked with other celebrities such as Egyptian superstar 
  Yosra. She creates looks that suit the modern Arabic woman. 
- NORA BO AWADH (@nora1352 - 2.9M): Nora Bo Awadh is one of Saudi 
  Arabia's most renowned makeup artists. After launching her YouTube 
  channel, she had amassed over 3million views on a video within just
  10 months. Nora Bo Awadh also conducts makeup and fashion 
  masterclasses for women who want to learn more about trends.

EUROPE

- GINA BADHEN (@gina_badhen - 311K): This UK native is known for her 
  entrepreneurial savvy in the beauty and media industries. She is a 
  celebrity favorite for red carpets, TV and media thanks to her 
  uniquely skilled artistry and sharp attention to detail. 
- SANANAS (@sananas2106 - 2.1M): This French beauty, fashion and 
  lifestyle travel influencer is known for her everyday life YouTube 
  videos from makeup to fashion. 
- VANESSA DAVIS (@the_wigs_and_makeup_manager - 1M): This UK native 
  is famous for her theatrical, elaborate and highly creative makeup 
  designs. With her theater background, she has collaborated with 
  many brands.
International PR contact 
Julie Krantz 
5-7 rue du Commandant Pilot 
92200 Neuilly sur Seine 
Tel : +33 6 71 91 13 80  
krantzj@makeupforever.fr 

Photo - https://mma.prnewswire.com/media/998171/Artists_Rock.jpg

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