Identive Group Inc.

EANS-News: Identive Group Inc.
Identive Expands Tagtrail™ NFC Mobile Services Platform with Enhanced Feature Set

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Subtitle: Cloud-based service is now easier to launch and enables more targeted
engagements

Marketing

SANTA ANA, Calif. and ISMANING, Germany, January 28, 2013 (euro adhoc) -
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of solutions and
services for the identification, security and RFID industries, today announced
enhancements to its Tagtrail™ NFC mobile services platform that make it easier
than ever to launch NFC tag campaigns and create more targeted engagements. The
cloud-based Tagtrail platform allows advertisers, retailers and organizations of
all types and sizes to deliver dynamic, personalized content and services to
users' mobile devices via NFC and QR codes.

New features for Tagtrail include:

-      Extension of Tagtrail's Dynamic Action Bundle rules engine, which
determines what information users receive when they tap their phones to a
Tagtrail tag. The Dynamic Action Bundle has been enhanced to enable an unlimited
number of actions to be assigned to each tag within a campaign, and to allow
multiple criteria to determine which content is delivered to each user. For
example, a tag in a shopping mall could deliver a store's website URL,
information about daily specials or a merchandise coupon, depending upon factors
such as who is tapping the tag, time of day, what kind of phone is being used,
whether the user is already recognized by Tagtrail, or other rules the campaign
owner wishes to incorporate. 
-   A simplified, click and drag process for ordering NFC tags for Tagtrail
campaigns. A standard tag can be selected from our extensive menu of options, or
artwork can be uploaded and the customized tags ordered online in a few easy
steps.
- User interface improvements that further streamline the process of designing,
launching, evaluating and improving Tagtrail campaigns. 

David Holmes, vice president Mobility & NFC Solutions for Identive stated, "In
the two months since we launched Tagtrail, our user community has been active in
sharing their experiences and offering feedback on the service. This has been
useful and has helped guide our priorities as we have continued to build out the
platform and enhance its core functionality. Our focus is on enabling campaign
owners to provide dynamic, personalized content to users to drive positive
engagements with their services or brands."

Identive's patent-pending Tagtrail platform is offered as a complete solution
that includes cloud-based content delivery and analytics services, NFC or QR
code tags and a mobile user app. The mobile app allows users to go back and
review the personalized content received from their taps so they can re-live and
share the experience later. Tagtrail's online community forum lets current and
potential users ask questions, get support and share feedback with each other
and with Identive to enhance their mobile NFC experience and help drive future
Tagtrail improvements.

For more information, visit Identive's Tagtrail website at www.tagtrail.com.

About Identive 
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the
world's signature company in Secure ID. The company's products, software,
systems and services address the markets for identity management, physical and
logical access control, cashless payment, NFC solutions and a host of
RFID-enabled applications for customers in the government, enterprise, consumer,
education and healthcare sectors. Identive's mission is to build a lasting
business of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive expansion. The
company delivers up-to-date information on its activity as well as industry
trends through its industry-leading social media initiatives and educational
resource, AskIdentive.com. For additional information, please visit
www.identive-group.com or follow on Twitter at @IdentiveGroup. 

Note: Identive and the Identive logo are trademarks of Identive Group, Inc,
registered in many jurisdictions worldwide. All other company, product or
service names may be trademarks or registered trademarks of others and are the
property of their respective owners.


Further inquiry note:
Darby Dye, +1 949 553-4251, ddye@identive-group.com 
Lennart Streibel, +49 89 9595-5195, lstreibel@identive-group.com

end of announcement                               euro adhoc 
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company:     Identive Group Inc.
             Carnegie Ave., Bldg. B  1900 
             US-CA 92705  Santa Ana
phone:       +1 949 553 4280
FAX:         +49 89 9595-5555
mail:     investorrelations@identive-group.com
WWW:      http://www.identive-group.com
sector:      Computing & Information Technology
ISIN:        US45170X1063
indexes:     NASDAQ
stockmarkets: free trade: Berlin, M├╝nchen, Hamburg, D├╝sseldorf, Stuttgart,
             Nasdaq: New York, Open Market / Entry Standard: Frankfurt 
language:   English
 



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