Identive Group Inc.

EANS-News: Identive Group Inc.
Identive Announces New Game Changer for Machine to Machine - M2M Applications

  Corporate news transmitted by euro adhoc. The issuer/originator is solely
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Subtitle: GameChangR™ makes it easy to add RFID – and a richer user experience –
to electronic games


SANTA ANA, Calif. and ISMANING, Germany, January 23, 2013 (euro adhoc) -
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of solutions and
services for the identification, security and RFID industries, today announced
GameChangeR™, an innovative developers' solutions kit that enables the rapid
creation and integration of contactless radio frequency identification (RFID)
technology into electronic games without the need for specialist RFID knowledge.
RFID allows physical objects to interact with virtual environments for a richer
user experience.

"Increasingly, people are interested in creating interactions between their
physical environment and the virtual world. In areas such as electronic gaming,
this is fueling demand for M2M solutions that allow a device, such as a game
piece, to deliver information about itself to a software application, such as an
electronic game, that determines how the piece will be used in the game and also
allows the game to change the characteristics of the piece by storing new
information on it," explained Dr. Manfred Mueller, COO Identification Products
for Identive Group. "Identive's GameChangeR development kit leverages Identive's
expertise so developers can easily incorporate RFID into electronic games with
the addition of instant, contactless communications and memory capabilities to
game pieces."

Michael Ganzera, vice president of Marketing for Identive added, "Our new RFID
development kit truly is a game changer for developers, because it allows them
to create dynamic and interactive gaming experiences using RFID technology, with
no prior RFID experience. This ability to deliver what the market needs springs
from Identive's unique ability to address the entire value chain of RFID, from
tags to readers to complete solutions."

The GameChangR RFID solutions development kit comes with a specially-configured
RFID reader, three GameChangeR tags and a USB - UART converter. The 13.56MHz,
ISO14443A reader exposes a simple-to-use, high-level API that allows developers
to interact with the GameChangeR RFID tags in a protected manner, and with no
knowledge or prior experience working with RFID technology. Both the reader and
the pre-initialized GameChangeR tags are configured to work only with each
other, which ensures integrity of the tag content and protection of the gaming
experience in a given ecosystem. Identive currently is accepting orders for the
GameChangeR development kit for shipment in February.

About Identive 
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the
world's signature company in Secure ID. The company's products, software,
systems and services address the markets for identity management, physical and
logical access control, cashless payment, NFC solutions and a host of
RFID-enabled applications for customers in the government, enterprise, consumer,
education and healthcare sectors. Identive's mission is to build a lasting
business of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive expansion. The
company delivers up-to-date information on its activity as well as industry
trends through its industry-leading social media initiatives and educational
resource, For additional information, please visit or follow on Twitter at @IdentiveGroup. 

Note: Identive and the Identive logo are trademarks of Identive Group, Inc,
registered in many jurisdictions worldwide. All other company, product or
service names may be trademarks or registered trademarks of others and are the
property of their respective owners.

Further inquiry note:
Darby Dye, +1 949 553-4251, 
Lennart Streibel, +49 89 9595-5195,

end of announcement                               euro adhoc 

company:     Identive Group Inc.
             Carnegie Ave., Bldg. B  1900 
             US-CA 92705  Santa Ana
phone:       +1 949 553 4280
FAX:         +49 89 9595-5555
sector:      Computing & Information Technology
ISIN:        US45170X1063
indexes:     NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
             Nasdaq: New York, Open Market / Entry Standard: Frankfurt 
language:   English

Weitere Meldungen: Identive Group Inc.

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