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UEFA - Union of European Football Associ

UEFA EURO 2008™ Final Draw kicks off Host Broadcast operations

Nyon (ots)

UEFA EURO 2008™ Final Draw broadcast production and Broadcast Partner
Workshop in Zurich completed
Host Broadcast operations of UEFA EURO 2008™
kicked-off with the host broadcasting of the UEFA EURO 2008™ Final
Draw that took place on 2nd December in Lucerne, Switzerland. It was
followed by the second UEFA EURO 2008™ Broadcast Partner Workshop
in Zurich, Switzerland.
The UEFA EURO 2008™ Final Draw was produced in High Definition
and delivered to the 57 UEFA EURO 2008™ Broadcast Partners in HD
and SD 16:9 aspect ratio broadcast. Over 50 broadcasting partners
aired the draw from KKL in Lucerne.
Directly after the Final Draw, the broadcast partners travelled
from Lucerne to Zurich for the second UEFA EURO 2008™ Broadcast
Partner Workshop, organised by UEFA Media Technologies SA. The
workshop provided the rights-holding broadcasters with detailed
information on the services planned for next summer's tournament.
In total, 50 broadcast partners from 37 countries - representing
the majority of European territories and the most important networks
outside of Europe attended the two-day workshop in Zurich. They were
welcomed by UEFA Marketing Director Philippe Le Floc'h and UEFA Media
Technologies SA CEO Alexandre Fourtoy.
The UEFA Media Technologies chief executive led proceedings and
around 200 attendants heard presentations about all relevant
broadcast topics during the course of the workshop.
"The first workshop marked the start of the partnership approach
adopted by UEFA. The second workshop has provided the opportunity to
intensify our fruitful relationship," said Fourtoy. "Furthermore, it
gives UEFA the chance to present more detailed reports on the status
of the organisation of the tournament and the Host Broadcast
operations project as well as on UEFA's approach in terms of
television and media worldwide."
Details of Host Broadcast operations were discussed in workshops,
and unilateral meetings, where valuable feedback and first
impressions of UEFA Host Broadcast operations were given.
"The spirit of cooperation and partnership at the Final Draw in
Lucerne was very good. All the services ran smoothly and were
delivered successfully. SRG was happy to be part of multilateral feed
delivery. At the workshop we were pleased to see UEFA making the
partnership concept a reality. We are pleased that our voice is heard
and look forward to the future with confidence," said Roland Mägerle,
Head of Major Events, Business Unit Sport SRG SSR idée Suisse.
Note to editors:
The host broadcasting of the UEFA EURO 2008™ final tournament
is managed by UEFA through its subsidiary, UEFA Media Technologies
SA. The UEFA broadcast partners will broadcast UEFA EURO 2008™ to
around 140 countries and territories, making it one of the major TV
events worldwide.
Issued by Fast Web Media on behalf of UEFA Media Technologies

Contact:

Rachel Pearse at Fast Web Media:
Phone: +44/1/618'31'04'15
E-Mail: Rachel.pearse@fastwebmedia.com

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