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NESPRESSO: the Price to Escape a Devilish Cab Ride Clooney and Malkovich Star in Latest Nespresso TV Spot

NESPRESSO: the Price to Escape a Devilish Cab Ride Clooney and Malkovich Star in Latest Nespresso TV Spot
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Lausanne (ots)

It takes a lot to part a Nespresso lover from his
or her coffee. But leaving this world for the next was that step too 
far for George Clooney, in the fifth installment of the "Nespresso - 
What Else?" saga. Still spooked from his last encounter with John 
Malkovich in last year's spot, George is relieved to hail a cab 
outside a Nespresso boutique - until the driver turns around to name 
his price!  Reluctantly, George offers his just chosen  favorite 
Nespresso Grand Cru capsules to cab driver John Malkovich, whose 
driving abilities are definitely not human.
To view the Multimedia News Release, please click: 
http://multivu.prnewswire.com/mnr/prne/nespresso/46301/
George Clooney stars with fellow Academy Award winner John 
Malkovich in the latest TV commercial in the highly successful series
that first premiered in 2006. Mr Clooney was selected by Nespresso 
Club Members as the Brand Ambassador and remains hugely popular due 
to his ability to project the brand with charm, elegance and 
understated humour.
"Part of the secret to this has been a bit of making fun of me and
making fun of my persona," commented Mr. Clooney during the shoot of 
the fifth commercial. "It's always been fun and I enjoy it a lot 
because they're people that I've worked with for a long, long time."
"Last year's TV campaign featuring George Clooney and John 
Malkovich was received with such enthusiasm by our brand community 
that we felt compelled to reunite these two extraordinary actors," 
commented Guillaume Le Cunff, International Marketing and Strategy 
Director, Nestlé Nespresso S.A. "The film edit proposals that we have
received through our online Club Member engagement prior to the 
spot's launch suggest that our audience has come to expect a twist in
the plot. We are excited to finally reveal the storyline and hope 
that the interplay between the two stars, as they manoeuvre each 
other for their favorite Nespresso coffee, will continue to delight 
our Club Members."
Grant Heslov, the director of the latest Nespresso spot, commented
on his experience: "We've been friends for a while and I don't think 
it's a secret that George has a home in Italy, a place where a big 
group of friends shows up all the time. In the kitchen there is a 
Nespresso machine and in the morning everyone gets up and gathers 
around this machine and makes their coffee, so it's been fun to be 
able to make a little film about a product that is so engrained into 
the lives of this group of friends."
The new Nespresso "Cab Driver" commercial can be seen on 
www.nespresso.com/whatelse and on the recently launched Nespresso You
Tube Channel www.youtube.com/nespresso from November 7th, along with 
behind-the-scenes footage from the shoot.

Contact:

Anna Lundstrom
Phone: +41/21/796'96'97
E-Mail: anna.lundstrom@nespresso.com

Weitere Storys: Nestlé Nespresso SA
Weitere Storys: Nestlé Nespresso SA