EANS-News: Zumtobel AG
LEDON Lamp: Zumtobel Group enters the LED lamp business

@@start.t1@@--------------------------------------------------------------------------------   Corporate news transmitted by euro adhoc. The issuer/originator is solely   responsible for the content of this announcement. --------------------------------------------------------------------------------@@end@@

New Products

Dornbirn (euro adhoc) - Press Release Dornbirn, 22 January 2010

LEDON Lamp: Zumtobel Group enters the LED lamp business

@@start.t2@@• LEDON Lamp GmbH founded as sales company for LED lamps
      • LED technology "made in Austria" by LEDON Lighting Jennersdorf GmbH
      • Development partnership with Lemnis Lighting B.V.@@end@@

Dornbirn,  Austria  -  The  Austrian  lighting  company  Zumtobel   Group,  which specialises in professional light  fittings,  lighting solutions  and  lighting components, is set to enter the lamp   business.  To  this  end,  the  Group  has founded a subsidiary, LEDON Lamp GmbH,  based  in  Dornbirn  in  the  Vorarlberg region of Austria. The new company will promote the sale of  a  broad   portfolio of innovative LED lamps. The product range will  focus  on "retrofit"  lamps  - innovative LED  lamps  designed  to  look  like and  replace  all  conventional incandescent light bulbs (e.g. with E14 or E27 screw caps). Sales of these high- tech LED lamps will be via retail outlets (e.g. DIY stores) and  sales  partners across Europe. LEDON Lamp GmbH is headed up by Detlef Mikulsky and Peter Petz.

"LEDs are where the future lies. We have built up a leading level  of expertise in this technology and we´ll be making use of this   knowledge  to  supply  high- quality light bulbs to consumers, which is a first in our corporate history.  We are convinced that these LED lamps will make a breakthrough in the market.  With their high energy efficiency and outstanding light  quality,  they  are  already superior to conventional energy-saving lamps, which have never   really  appealed to the consumer. With our decision to enter the lamp market at  this  point,  we are  ideally  positioned  to  profit   from  this  dynamic  business,"  explained Zumtobel Group CEO Andreas Ludwig.

Leading LED technology from Austria The LED technology for these future-oriented lamps originates in Jennersdorf  in the  Burgenland   region  of  Austria,  where  Zumtobel  Group  subsidiary  LEDON Lighting  Jennersdorf  GmbH  is  based.  Founded  in  2001,  the     company    has established itself as a leading source  of  expertise   in  the  development  and production  of  high-performance  LED   light  sources.  LEDON  Lighting    mainly supplies the Zumtobel Group brands with LED modules  and  components.  The  core competency of   LEDON  Lighting  is  high  quality  white  light  from  LEDs,  an expertise  with  respect  to  warm-white  LEDs  and  stable,   homogenous  colour distribution. LEDON  Lighting  began  production   of  LED  modules  for  use  in retrofit lamps as early as 2008. In   this  sector,  the  company  already  ranks among the world´s leading suppliers.

Co-operation with Lemnis Lighting B.V. With the common goal of driving the dynamic development of the market  for  high quality  and affordable  energy-saving  LED  lamps,  the  Zumtobel  Group    has concluded a development partnership agreement  with  the  Dutch   company  Lemnis Lighting B.V. Lemnis Lighting  specialises  in   sustainable  LED-based  lighting solutions and markets various LED   retrofit  lamps  under  its  renowned  Pharox brand name. In line with the agreement, Lemnis and LEDON will jointly develop  a full-line portfolio of  technologically  advanced  and  high  quality LED-based lamps for residential and professional use. This portfolio of LED  lamps,  which are designed to replace not only  conventional light  bulbs  but  also  halogen spots, is to be marketed by both companies under the LEDON  and  Pharox  brands. In conjunction with the product developments  already  ongoing  at  LEDON  Lamp, Lemnis   Lighting  is  to  contribute  its  existing  lamp  range  to  the   joint portfolio. The combined capabilities of the Zumtobel Group and Lemnis  Lighting will provide a wide product base for  LEDON  Lamp´s market  entry  as  well  as significantly increases the Lemnis   Lighting  product  portfolio  in  the  short term. Under the terms of the  agreement,  Zumtobel  Group  companies  are  also defined as a preferred supplier for Lemnis Lighting.

Zumtobel Group CEO Andreas  Ludwig  expressed  his  delight  at  the agreement: "LEDON and Lemnis are the perfect partners to drive the breakthrough of the  LED lamp. Our joint strategic goal is to build up a significant volume  of  business in the lamp market."

Lemnis Lighting CEO Remko Gaastra highlighted the importance:   "Lemnis  Lighting is very pleased to announce the development partnership with the Zumtobel  Group as a key driver for its rapidly increasing product portfolio. It  is  a  further step in our strategy to  form  strong  partnerships  with  key  players  in  the industry to enable fast technology and product development in order  to   provide our  customers  with  high  quality  LED  lamps  as  a   genuine  alternative  to incandescents and CFLs. This  partnership   further  enhances  Lemnis  Lighting´s leading position in LED lamps and we are  proud  that  our  strong  relationship with the Zumtobel Group is taking a further step forward."

This press release and the high resolution images can be downloaded from:

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ots Originaltext: SEG Immo AG
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Further inquiry note:
Press Contact                                         Investor Relations Contact
Astrid Kühn-Ulrich                                 Harald Albrecht
Head of Corp. Communications                 Head of Investor Relations
Tel. +43-(0)5572 509-1570                      Tel. +43-(0)5572 509-1125            

Branche: Technology
ISIN:      AT0000837307
Index:    WBI, ATX Prime, ATX
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