Keynote and France's Zandan Announce Joint Product Development and Marketing Partnership

    Paris (ots/PRNewswire) -

    - Worldwide Marketing and Development Partnership Provides Unique Mobile Data Service Testing Solution and High Fidelity Insight into End- User Experience

    - Testing and Validation of Mobile Application Performance for Over 750  Handsets

    - Keynote Will Embed Zandan Software in Future Wireless Performance  Management Services

    - Partnership Extends Keynote and Zandan's Mobile Performance and Testing Services and Includes Reciprocal Joint Distribution in United States and Europe

    Keynote Systems (Nasdaq "KEYN"), the worldwide leader in e-business  performance management services, today announced a global marketing and  development partnership with Zandan, a pioneer in mobile telephone data  services and a leading European supplier of mobile user-experience testing,  monitoring and benchmarking services. The unique partnership combines the  world's largest geographically distributed infrastructure for measuring the performance of real end user handsets, from Keynote, with the world's largest database which simulates all the features of more than 750 mobile  handsets, from Zandan, to provide customers with the first true mobile  service level management performance and testing solution.

    The combined solution will allow customers for the first time to easily  test and assure the performance and quality of their mobile applications on  any handset from multiple geographic locations around the world in a cost  effective and easy to implement manner. Customers will now have worldwide  access to the most comprehensive automated solutions for accomplishing  mobile data testing and high fidelity measurement solutions from both  companies.

    Under the agreement, Keynote will partner with Zandan to assist mobile  operators and content providers to automate testing and certify content and  applications on the latest mobile handsets introduced by manufacturers.  Keynote's market leading Wireless Perspective(R) measurement and  monitoring solution will now be widely available and supported by Zandan  throughout Europe to provide ongoing 24/7 benchmarking and monitoring of  key mobile services from the end-user perspective to mobile operators,  mobile service providers and mobile enterprises. Wireless Perspective is the only performance monitoring solution available on the market using  actual end user handsets to measure the end-to-end performance of any  service available on a mobile handset, including Push To Talk (PTT) and  Instant Messaging (IM), for all major wireless networks in the US and Europe.

    As an embedded component of a future version of Keynote Wireless Perspective, Zandan's testing software will help customers understand the  end user experience for users running a wide variety of applications using  their mobile handset including complex WAP transactions, SMS, MMS, Ring  tone download and Java-based applications such as email and games. When  Zandan's test software is embedded in the Keynote solution, mobile  operators and content providers will have the ability to validate their  services against actual mobile handset profiles for over 750 mobile devices  - including SmartPhones, RIM Blackberry and PDA-based devices such as the  Palm Treo - assuring a high quality experience for all potential customers.  All tests can be done from the perspective of any end user accessing one of  the many applications provided on a specific handset and which the  application is meant to support.

    Quality is a decisive element in the adoption and success of these services and one of the primary purchasing motivations for customers. Each  handset has unique attributes such as screen size, color palette and  character set support, and the gateways and centers owned by mobile  operators support different session and transport protocols. Because of  these differences in handsets, servers and networks, content providers must  test and validate that their applications work correctly in such  environments.

    Zandan develops software solutions and services for key players in the  mobile Internet market including mobile operators and large content  providers which enhance customer satisfaction, and increase revenue from  data services for operators by providing more user-friendly services. The  ability of Zandan software to emulate almost any handset a customer can use,  and to automate multiple tests, dramatically lowers the cost of testing,  improves customer satisfaction, reduces complaints and speeds resolution of  problems. This serves to increase the adoption of mobile services by the enterprise and consumers, thereby increasing revenues and decreasing churn.

    "Keynote's partnership with Zandan adds important comprehensive services to fully validate mobile content availability and also extends  Keynote's reach into Europe," said Arnold Waldstein, vice president of  marketing and business development at Keynote. "The joint product  development partnership allows Keynote to provide a flexible and cost- effective solution for detailed testing of new mobile content services  against any existing mobile handset profiles, assuring that what is  delivered to the customer meets expectations. Our alliance with Zandan  supports Keynote's goal of providing customers with the most comprehensive  solutions available to assure end user satisfaction, attain their business  objectives and set realistic service level management goals."

    "Offering Keynote's world class wireless performance monitoring services as part of our overall solution set will immediately increase the  breadth of value-added services Zandan is able to deliver to its European  customers." said Philippe de la Gardette, CEO of Zandan. "This partnership  is recognition of the uniqueness of our technologies and the breadth of our  testing capabilities."

    Market Magic Research, a UK based mobile research company, estimates  that the total market for mobile data services was US $75 billion in 2003  noting that, "Mobile applications face a much bigger challenge being well  executed than traditional Internet applications."

    According to a recent article in the Financial Times, "In the 2G world  it was essentially network call quality that differentiated one mobile  operator from another. In the new (3G) world, operators believe they will  be able to score valuable points with their customers by having the most  exciting and enticing services available, via easy to use wireless portals.  Almost a third of [European] mobile users switch networks every year. The  operators' hope is that user loyalty transfers from the handset to operator- branded services that run on the device."

    Together, Keynote and Zandan will deliver to the mobile industry a complete wireless solution for Service Level Management (SLM). Keynote's  SLM services deliver the industry's most comprehensive end-to-end  operational monitoring and root cause diagnostics solution for e-business  applications at the lowest total cost of ownership, especially when  compared to complex and costly software solutions.

    About Keynote

    Founded in 1995, Keynote Systems (Nasdaq "KEYN"), The Internet Performance Authority(R), is the worldwide leader in e-business performance management services. Over 2,100 corporate IT and marketing  departments and 20,000 individual subscribers rely on Keynote's growing  range of measurement and monitoring, service level and customer experience  management services to improve e-business performance by reducing costs,  improving customer satisfaction and increasing profitability.

    Keynote is viewed as The Internet Performance Authority due to the company's global infrastructure of over 1,600 measurement computers in more  than 50 cities worldwide that capture and store on a daily basis over 60  million Internet performance measurements, frequent media citations quoting  Keynote's Web performance data and analysis, the company's market-leading  Web performance indices for vertical markets and leading customer research  that provides critical business insight into online customer experiences,  industry trends and competitive Web strategies.

    Keynote Systems, Inc. is headquartered in San Mateo, California and can  be reached at or by handset in the US at +1-650-403-2400.

    About Zandan

    ZANDAN ( is emerging as the market leader in providing  Mobile-Customer Experience Management, The Company's heritage in  comprehensive WAP portal design, handset profile knowledge and enterprise- wide testing software provides the foundation necessary to deliver the  world's most sophisticated technologies for End-to-End QoS of mobile  internet.

    The M-Viewer(TM) family of products represents an important technological breakthrough for testing and validation, monitoring and benchmarking assessments of any mobile data services. M-Viewer has unique  distributed software architecture for fully automated, simultaneous testing  of numerous services and/or networks using multiple simulation robots and  aggregating results in one central server before broadcasting ad-hoc Web- based reports to targeted audiences.

    M-Viewer's unmatched architecture, available as software tools or through DataSolution(TM) a family of services for performance, availability and content quality validation, allows rapid deployment in  large, complex delivery infrastructures, enabling carriers, content and  service providers and corporations to run their business the way they want  to, fully assured that their consumers, customers and employees will get  the best experience possible.

    Since its formation in Paris, France in 2000, at the early days of WAP,  the uniqueness of the ZANDAN's expertise and technologies and the breadth  of its testing capabilities have been recognized worldwide. ZANDAN was  among the first to see that WAP technologies and portals are essential for  m-business success.

    Keynote, The Internet Performance Authority and Perspective are registered trademarks of Keynote Systems, Inc. Other trademarks are the  property of their respective owners. (c) 2004 Keynote Systems, Inc.

PARIS, January 11 /PRNewswire/ --

    Editorial Contacts: Stephanie Kuss, Zandan, +33-1-55-77-01-20,

ots Originaltext: Zandan
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Editorial Contacts: Stephanie Kuss, Zandan, +33-1-55-77-01-20,

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