Proximus and End2End Further Expand Partnership to Grow Mobile Games Market in Belgium

    Aalborg, Denmark (ots/PRNewswire) - Proximus, Belgium's largest mobile operator, and End2End, Europe's leading managed service solution provider for mobile data services and content, today announced that they have further expanded their partnership to grow the mobile games market in Belgium.

    The two companies first partnered in early 2003 to deliver Java games to Belgian mobile subscribers via Proximus' Game Zone. The relationship was expanded in June 2004 when End2End began delivering the Vodafone live! Games Arcade for Proximus as a managed service solution.

    Proximus has now upgraded to the latest version of End2End's Content Delivery Solution (CDS) to power its Vodafone live! Games portfolio, as well as outsourced related content processes to leverage End2End's expertise in mobile content.

    End2End's CDS provides a future-proof platform that enables the delivery of any content to any device and is currently used to power the delivery of content across 20 countries. The new version of End2End's CDS provides a feature-rich platform that accommodates all of the latest Vodafone live! requirements, enabling Proximus to continue growing the market for mobile games.

    In addition to the CDS upgrade, Proximus has outsourced the commercial and operational management of the majority of its games providers to End2End. As part of the agreement, End2End is responsible for handling commercial contracts, testing, reporting and settlements with respect to Proximus' games providers.

    "End2End continues to demonstrate its market leadership in providing managed service content delivery propositions," said Xavier Huberland, Director Consumer Mobile Division, Proximus. "With End2End, we are continuously able to leverage not only a great technical solution, but also complementary services, such as the outsourcing of processes around mobile games."

    "Outsourcing of processes is one of the major upcoming trends in mobile content delivery," said Soren Ravn, CEO, End2End. "Mobile games continue to be a major growth area in mobile data and we are pleased to be working in a more strategic relationship with Proximus to grow the market and Proximus' revenues from mobile games."

    About Proximus

    On 30 June 2005 Proximus had 4,213,999 active customers(1) (41% subscribers and 59% prepaid customers). Proximus, the market leader in mobile telephony in Belgium, is 75% owned by the Belgacom Group and 25% by Vodafone. Belgacom is listed on the Euronext Brussels First Market under "BELG".

    1. Active customer = user of a mobile phone who has received or sent a call or SMS in the past three months.

    To find out more about Proximus, surf to www.proximus.be.

    About End2End

    End2End is Europe's leading managed service solution provider for mobile data services and content. End2End operates a unique service delivery infrastructure, specifically designed for the hosting, management, and delivery of mobile data services as managed services.

    End2End offers a wide range of managed service solutions and complementary services to meet the needs of mobile operators, portals, media companies, content providers, and other companies looking to launch mobile data services and content. End2End's managed service solutions are currently powering the delivery of data services and content across more than 50 mobile operators in 20 countries. End2End's customers include leading companies such as Lycos Mobile, MSN, Orange, Sony NetServices and Vodafone. For more information about End2End, please visit www.end2endmobile.com.

ots Originaltext: End2End
Im Internet recherchierbar: http://www.presseportal.ch

For further information, please contact: Jody Delichte,
Communications Manager, End2End, Tel.: +44(0)7780-842-594, E-mail:

Weitere Meldungen: End2End

Das könnte Sie auch interessieren: