Aalborg, Denmark (ots/PRNewswire) - iFone, a leading publisher of
mobile games with top-selling titles such as Lemmings and Monopoly,
and End2End, Europe's leading managed service solution provider for
mobile data services and content, today announced that iFone has
selected End2End to power its business-2-business (B2B) and
direct-to-consumer (D2C) portals.
The companies have formed a strategic partnership that supports
iFone's strategy to expand the availability of its popular games
offering through dedicated iFone channels on operator portals, as
well as through a D2C games portal, which enables end-users to
download iFone games from their website.
End2End provides iFone with a turnkey managed service solution,
consisting of web and WAP portals managed from End2End's Content
Delivery Solution (CDS). The CDS enables iFone to manage all of its
B2B and D2C portals from a single solution, enabling efficient
management of their offering.
The partnership also enables iFone to leverage End2End's
comprehensive reporting and business intelligence capabilities to
develop end-user profiles and understand usage trends.
"Our B2B and D2C games offering is key to increasing the
accessibility of our games, as well as enabling us to attain valuable
business intelligence on the market and end-users who buy our games,"
said Morgan O'Rahilly, Founder & CEO of iFone. "End2End has an
excellent track record as an innovative and high quality managed
service solution provider to many of the leading companies in mobile
data and therefore was the logical choice as a strategic partner for
iFone's B2B and D2C portals."
"Our partnership with iFone is an excellent example of how mobile
content publishers can proactively strengthen their offering and
differentiation in the market," said Atte Miettinen, Chief Marketing
Officer of End2End. "This agreement also demonstrates the flexibility
and benefits of our Content Delivery Solution for content developers,
publishers and aggregators to take their offerings to the next
Telefonica Móviles in Spain is the first mobile operator to deploy
iFone's B2B proposition. End2End is handling the systems integration
to the Telefonica network on behalf of iFone.
iFone is a global leader in wireless entertainment, specialising
in the development, production and publishing of wireless
entertainment content for current and future mobile devises.
iFone operates a global distribution network live in 50 countries
and has strategic partnerships with over 100 network operators. With
an exceptional track record in the deployment of mass-market brands
in the wireless space we develop entertainment content for a wide
range of handsets in all major languages.
Complemented by a world class account management, publishing and
brand acquisition team iFone combines a huge wealth of experience and
technical knowledge from across the industry.
End2End is Europe's leading managed service solution provider for
mobile data services and content. End2End operates a unique service
delivery infrastructure, specifically designed for the hosting,
management, and delivery of mobile data services as managed services.
End2End offers a wide range of managed service solutions and
complementary services to meet the needs of mobile operators,
portals, media companies, content providers, and other companies
looking to launch mobile data services and content. End2End's managed
service solutions are currently powering the delivery of data
services and content across more than 50 mobile operators in 20
countries. End2End's customers include leading companies such as
Lycos Mobile, MSN, Nokia, Orange, Sony NetServices and Vodafone. For
more information about End2End, please visit www.end2endmobile.com.
ots Originaltext: End2End
Im Internet recherchierbar: http://www.presseportal.ch
For further information, please contact: Jody Delichte,
Communications Manager, End2End Tel.: +44-(0)7780-842-594 E-mail: