Beaverton, Oregon, November 5 (ots/PRNewswire) -
NIKE, Inc. (NYSE: NKE) today announced Bert Hoyt as Vice President
and General Manager of Global Football (soccer), one of the
company's biggest businesses in which Nike is a global brand leader
in the world's most popular sport. Hoyt reports to Trevor Edwards,
Nike's Vice President of Global Brand and Category Management.
Hoyt brings to the role close to 20 years of key sporting goods
footwear and apparel global experience, including almost a decade at
Nike. Most recently, Hoyt was Vice President and General Manager of
the Nike German Alpine Region, which includes Germany, Austria,
Switzerland and Slovenia. He led this team to exceptional growth
within the region where football is a key consumer category.
"Bert is taking the reins of a very strong football business with
incredible depth and momentum," Edwards said. "He brings tremendous
global experience and a complete understanding of the game of
football. We look forward to his leadership as we continue to drive
energy, create premium performance product and provide rich consumer
experiences in football worldwide."
From 2003 to 2005, Hoyt served as Nike's Vice President of
Commerce in Europe, Middle East and Africa (EMEA), Nike's second
largest region in the world. In this role, Hoyt led all Nike sales
and retail operations, re-energizing the business and driving revenue
growth. Under his leadership, he realigned the sales team, elevated
its retail presentation, and successfully opened numerous franchise
and concept stores. Since joining Nike in 1998, Bert has held
numerous senior positions in EMEA's equipment divisions, marketing
Hoyt succeeds Joaquin Hidalgo, who has been leading Nike's global
football business for the past year in addition to his role as Vice
President, Global Marketing for the Nike brand. As Vice President,
Global Marketing, Hidalgo will focus full-time on driving Nike's
marketing efforts around the world. Under Hidalgo's leadership, Nike
football continued building energy and momentum worldwide with
successful launches of innovative products such as the revolutionary
new Total 90 Laser football boot and the "Put It Where You Want It"
campaign. The T90 offers a bigger sweet spot, enhanced ball control
and accuracy. The boot has been widely embraced by players such as
Wayne Rooney, Fabio Cannavaro and Fernando Torres.
Since the early 1990s, Nike has grown its football revenues from
about US$40 million to approximately US$1.5 billion and established
global brand leadership in the sport. Football is one of six core
categories expected to drive 75 percent of Nike's targeted growth by
About NIKE, Inc.
NIKE, Inc. based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly owned Nike subsidiaries include Converse
Inc., which designs, markets and distributes athletic footwear,
apparel and accessories; NIKE Bauer Hockey Inc., a leading designer
and distributor of hockey equipment; Cole Haan, a leading designer
and marketer of luxury shoes, handbags, accessories and coats; Hurley
International LLC, which designs, markets and distributes action
sports and youth lifestyle footwear, apparel and accessories and
Exeter Brands Group LLC, which designs and markets athletic footwear
and apparel for the value retail channel. For further information
about Nike visit http://www.nikebiz.com.
Web site: http://www.nikebiz.com
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