Nike, Inc.

Nike Names Sandy Bodecker Vice President of Design

    Beaverton, Oregon (ots/PRNewswire) -

    Nike today announced that company executive Sandy Bodecker has been named to the newly created position of Vice President of Nike Global Design. In his new role, Bodecker will oversee all aspects of design for the Nike brand, from concept creation to retail presentation. He will report to Nike brand President Charlie Denson.


    "Sandy is uniquely qualified to lead the design of Nike products and the premium presentation of the Nike brand to consumers," Denson said. "Sandy knows how to deliver an innovative, compelling Nike point of view that creates deep consumer connections and drives growth. In this new role, Sandy will help ensure we're bringing a consistent and relevant Nike experience to the marketplace across our core consumer categories and retail executions."

    Nike CEO Mark Parker said the creation of a global design role underscores the company's commitment to delivering a steady stream of product and brand innovations, such as Nikeplus and NikeiD that redefine retail, extend Nike's leadership and give consumers richer, premium experiences. Nike is driving global growth through a sharper consumer focus across six core categories.

    "Design innovation in our products and brand experiences is core to Nike and essential in realizing our full growth potential," Parker said. "Sandy is absolutely the right person to lead Nike Design."

    Bodecker has more than 25 years of Nike experience. He joined Nike in 1982 as a footwear wear-test coordinator. Over the next decade he held a variety of positions in footwear, including product development manager and director of product development. In 1993, he was named Vice President of Advanced Research and Development for Footwear. From 1994 to 2001, Bodecker led Nike's football (soccer) business, building Nike football from virtually nothing to one of the company's top categories and helping to establish global brand leadership in the sport. In 2001, he was named General Manager of Nike Skateboard. In that role, he successfully drove product innovation and built strong relationships and brand credibility with skate retailers, athletes and consumers.

    Bodecker most recently was Vice President of Sport Culture, one of Nike's six core consumer categories. Dermott Cleary, who is Vice President of Brand Marketing for Sport Culture, will now lead the category. Cleary reports to Trevor Edwards, Nike's Vice President, Global Brand and Category Management.

    About Nike

    NIKE, Inc. (NYSE: NKE) based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan Holdings Incorporated, which designs, markets and distributes luxury shoes, handbags, accessories and coats; NIKE Bauer Hockey Corp., a leading designer and distributor of hockey equipment; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Exeter Brands Group LLC, which designs and markets athletic footwear and apparel for the value retail channel.

ots Originaltext: Nike, Inc.
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