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14.07.2003 – 07:58

Brown & Williamson Tobacco Corporation

Will Your City Be Home to America's Best Mix DJ? - This Weekend 11 City Champions Scratch for the KOOL MIXX DJ National Title

    CHICAGO, IL (ots)

11 cities, 11 champions, 2 returning champs. This weekend they've all converged on Chicago to battle for the title of national champion in the sixth KOOL MIXX DJ National Championships. Each city champ was named king of his DJ domain in fierce city competitions to advance to the national finals. City winners impressed tough judges and even tougher crowds with their amazing mixing skills. They made it to Chicago by beating their city's best rival DJs in a series of highly competitive preliminaries and incredible city finals.

    In addition to the 11 city finalists, returning KOOL MIXX champions DJ Precision (2000) and DJ Klever (2001, 2002) will compete in the semi-finals on Friday, July 11th in Chicago at the Subterranean, 2011 W. North Avenue. A panel of music industry and DJ professionals will judge the competitors. They will be scored on creativity and originality, scratching, beat juggling, performance and crowd response. Doors open at 9:00 p.m. Radio personality Pharris Thomas will host the event.

    The top 6 DJs from the semi-finals will advance to the national finals on Saturday, July 12th at the Vic Theatre, 3145 North Sheffield. Hip Hop legend Doug E. Fresh will handle the MC duties. The final battle will also feature a highly anticipated performance from a crowd favorite, hip-hop's prince poet Common. Doors open at 9:00 p.m.

    The KOOL MIXX DJ champion will receive $5,000. The runner-up will receive $2,500 with the remaining semi-finalists receiving $1,000.

    Each of the city finalists received $2,500 for winning the city crown. Brown & Williamson, which made a $500 donation to each city finalist's favorite charity, will make a $2,500 donation to the KOOL MIXX champion's favorite charity.

    KOOL MIXX 2003 has featured appearances and performances by some of today's hottest artists, DJs and on-air radio personalities, including Ludacris, Gang Starr, Brand Nubians, Mr. Cheeks, Busta Rhyme, Fat Joe, De La Soul, Common, Mobb Deep, Doug E. Fresh, Kay Slay, Big Von, AJ Calloway, Pharris Thomas, Bushman, Charlie Chan and many more.

    Finishing up its sixth year, the highly successful KOOL MIXX National DJ Competition expanded to 14 cities in 2003, including 2 showcase cities.

    Consistent with Brown & Williamson's policy of directing its marketing programs only to adult consumers, this event is for adults only.

    Below is a list of the KOOL MIXX 2003 city champions and the charities they support through donations from Brown & Williamson.


    City              Name                      DJ Name        Charity                        

    Chicago         Gonzalo Ultreras  Keyco          Habitat For Humanity
    New York        Mike Weinstein      I-Emerge      Miracle Makers
    DC                 Eric Jao                Enferno        United Way
    Cleveland      Drew                      Kut Nyce      United Negro College
    Detroit         Leonard Adams        Lenn Swann  Detroit Center for        
                                                                         Hispanic Development
    St. Louis      Donald Hines         D Fly D Ex  Blacks Assisting Blacks
                                                                         Against AIDS
    Atlanta         Lord Aswad            DJ Lord        Atlanta Community Food
    New Orleans  Roger Dickerson    Raj Smoove  100 Black Men
    Miami            Jamie Keogh          Immortal      Inner City Dance
    LA                 Racky Aujero         Rocky Rock  Jam Master J.
    San Fran        Marc Bayangos        Mr. B          Jam Master J.
ots Originaltext: Brown & Williamson Tobacco Corporation

Steve Kottak
Company: Brown & Williamson
Phone: +1/502-568-7193
Contact: Brian Stevenson
Company: MediAAH!
Phone: +1/973-748-4060