Swatch AG

SWATCH Honors Human Rights and new Human Rights Council

    Geneva (ots) - SWATCH marked the first session of the Human Rights Council on June 19th with the launch of the first of a series of watches, designed to stimulate continuing awareness of human rights. The blue Human Rights SWATCH watch, launched expressly for the occasion, features a large number 19 in white. This symbol refers not only to the historic birthday of the Council, but also to  article 19 of the Universal Declaration of Human Rights, which addresses the right to freedom of opinion and expression.

    The United Nations General Assembly adopted a resolution to create a Human Rights Council. The first session of the new Council took place June 19, 2006 at its headquarters in Geneva. Switzerland, which is pleased to offer the Council a home in this city, was not only an active participant in the drive to establish the Council, but applied for membership as well. At the beginning of May 2006, it was selected for a three-year term on the Human Rights Council.     Partnership between SWATCH and the United Nations

    SWATCH has been linked in friendship with the UN for years. In 1992, Nicolas G. Hayek, President and Delegate of the Board of Directors of the Swatch Group, was one of the first people outside the world of politics to address the public on environmental issues in the General Assembly in New York.  At the same time, SWATCH launched its "environmental protection" watch for the environmental summit in Rio. In 1995, SWATCH dedicated a model entitled Unlimited to the 50th birthday of the United Nations, as an acknowledgement of the UN's past and future work. A portion of the proceeds from the sales of these two watches have gone to a UN foundation for environmental, educational and communications projects for youth around the world.

    Human Rights SWATCH watch in UN blue

    Given this background, it would seem only logical that SWATCH would want to pay its respects to the new Human Rights Council. In agreement with the UN, the company has chosen the historic day of the first session of the Council to launch both a watch dedicated to the occasion (developed in concert with the UN), and a series of watches to follow. The new Human Rights SWATCH watch is a homage to the work of the UN:  its strap, case, and dial feature the familiar shade of blue associated with the UN. All other color accents are set in white, in particular that of the clearly distinguishable number 19, which is placed in its corresponding minute position. The watch evokes the birthday of the Human Rights Council, and serves as the first of a new series to be dedicated to Human Rights issues.

    The 19th Article of the Universal Declaration of Human Rights, proclaimed by the General Assembly of the United Nations in 1948, addresses "the right to freedom of opinion and expression", and the first Human Rights SWATCH watch is designed to honor this article in particular. SWATCH plans to introduce further special watches, focusing on issues covered by other preamble articles and other important human rights.

    Photos will be available at

ots Originaltext: Swatch PR International

Sonja Wildener
Swatch PR International
Tel.          +41/32/343'88'57
Fax            +41/32/343'96'69
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