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  • 08.09.2008 – 15:00

    Bond Villains party with crowd at playful PLASTIC ROYALE by SWATCH

    Bregenz am Bodensee, Austria (ots) - To celebrate 25 years of plastic and the launch of a provocative new line of 'villainous' Swatch watches, Swatch founder Nicolas G. Hayek invited hundreds of Swatch fans, special guests and journalists from around the world to a spectacular multimedia party in Bregenz earlier this week. Guests arriving at the PLASTIC ROYALE by SWATCH found a huge "Once Again" - perhaps the most ...

  • 05.08.2008 – 10:00

    Dr. Swatch Plays Bad Guy to Bond, James Bond

    Biel (ots) - Has Swatch gone over to the other side? In a surprising and provocative move, the mischievous maker of Swiss fashion watches has aligned itself with the enemies of the world's most famous gentleman spy. "We've discovered the dark side of the myth," said Nicolas G. Hayek, also nicknamed Dr. Swatch. "And we love it. It's absolutely fascinating." To avoid any possible misunderstandings, the notorious ...

  • 19.06.2006 – 15:52

    SWATCH Honors Human Rights and new Human Rights Council

    Geneva (ots) - SWATCH marked the first session of the Human Rights Council on June 19th with the launch of the first of a series of watches, designed to stimulate continuing awareness of human rights. The blue Human Rights SWATCH watch, launched expressly for the occasion, features a large number 19 in white. This symbol refers not only to the historic birthday of the Council, but also to article 19 of the Universal ...