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23.10.2002 – 15:50


StayinFront To Provide CRM Solution For Orphan Medical
New Sales Force Will Access System Designed To Expand As The Company Grows

    Uxbridge, UK (ots)

StayinFront, a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools and eBusiness systems, today announced it has successfully piloted a CRM system for Orphan Medical, Inc., providing a solution for their newly expanded sales force. Orphan Medical, Inc. (NASDAQ:ORPH) acquires, develops and markets pharmaceuticals for inadequately treated and uncommon diseases.

    The new system uses Visual Elk(TM), StayinFront's enterprise-wide solution for managing and integrating all points of customer interaction, for its field sales force. Panorama(TM), a powerful data analysis and decision support tool, provides managers with real-time information on sales activity and effectiveness.

    To support the launch of its new sales force, Orphan Medical needed an exact-fit, cost effective CRM solution that could be rapidly deployed. "We are a fast-growing organization utilizing an experienced, dedicated internal specialty sales force with very unique sales and marketing processes," said Pamela Stahl, Orphan Medical's vice president of commercial operations. "We considered a range of options, from traditional vendors to newer providers. StayinFront, however, provided a compelling combination of healthcare experience, flexible technology, excellent references and top down commitment to meeting our aggressive timeframes. This commitment enabled us to start out with an effective solution and be confident it can grow with our business."

    "Long term, the StayinFront system delivers lower cost of ownership for a greater return on investment," said Thomas R. Buckley, chief executive officer of StayinFront. "With the flexible architecture of Visual Elk, we can easily expand Orphan Medical's CRM system to keep pace with their growth and changing business needs."

    About Visual Elk(TM)

    Visual Elk is a CRM platform designed to provide multi-national companies with a cost-effective, enterprise-wide solution to manage and integrate all points of customer interaction including sales, marketing, and customer support applications. The powerful and flexible system has been installed in more than 220 companies with over 30,000 users worldwide.

    About Panorama(TM)

    Panorama is a powerful data analysis and decision support tool specifically designed for non-technical users. Through the use of intuitive Drag, Drop and Drill technology, Panorama can be used to quickly and easily analyze sales, marketing and financial information from any ODBC database. Panorama can be delivered as a Windows(R) application or through a browser, via the Web.

    About StayinFront, Inc.

    StayinFront, Inc. is a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools and eBusiness systems. StayinFront's family of products includes Visual Elk, the company's flagship CRM software; Panorama, a powerful stand-alone or integrated data analysis and decision support tool; Web Works, an eBusiness configuration technology; Pocket Elk, a fully-featured CRM system for the Microsoft Pocket PC platform based devices; and Industry Add-ins and Solution Add-ins for specific business management needs.

    StayinFront offers a rapidly configured and implemented solution to manage and integrate all points of customer interaction including sales, marketing, customer support applications and the Web. Computerworld has selected StayinFront as a Top 100 Emerging Company for 2002 for its performance excellence and quality achievement. Among the new analysts following our company and products are Dale Hagemeyer of Gartner, Inc. and Karen Smith of the Aberdeen Group, Inc. The Company's innovative work in the development and implementation of Windows CE solutions was recognized when StayinFront was invited to join the Microsoft Mobile Solutions Partner program.

    Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, Maine, the United Kingdom, Belgium, Australia, Singapore and New Zealand. A worldwide network of Implementation Partners installs and supports StayinFront systems around the globe. The company can be contacted via the Web at

    About Orphan Medical, Inc.

    Orphan Medical acquires, develops, and markets pharmaceuticals of high medical value for inadequately treated and uncommon diseases treated by specialist physicians. Orphan Medical's Internet Web site address is

    The information in this press release may contain forward-looking statements within the meaning of the Private Securities Litigation reform Act of 1995. A number of factors could cause actual results to differ materially from the Company's assumptions and expectations. These are set forth in the cautionary statements included in Orphan Medical's most recent Form 10-Q or Form 10-K filed with the Securities and Exchange Commission. (These documents can be accessed through the Orphan Medical Web site at All forward-looking statements are qualified by, and should be considered in conjunction with, such cautionary statements.

    Note to editors: Visual Elk, Panorama, Pocket Elk, Web Works, Active Elk and StayinFront are trademarks of StayinFront, Inc. All other trademarks are owned by their respective companies.

ots Originaltext: StayinFront

Nigel Huxtable
StayinFront Contact
Phone: +44/1895/45-83-01

Jeanne Achille
The Devon Group
Agency Contact
Phone: 732-542-2000 Ext. 11