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New Orange Signature Phones: The Orange SPV C500 - the smallest Smartphone in the world now in Switzerland

New Orange Signature Phones: The Orange SPV C500 - the smallest Smartphone in the world now in Switzerland
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Lausanne (ots)

Link to the image: www.newsaktuell.ch/f/galerie.htx?type=ops
The Orange SPV C500 delivers the performance of a
computer in the handy format of a tiny mobile phone. With this new
device, the professional user can now carry the office in his jacket
pocket instead of his briefcase. Despite the reduced size of the
mobile phone, no compromises have been made in terms of capacity or
ease of use. The SPV C500 without subscription costs CHF 499.- and is
available at all 37 Orange locations and from Orange Partners
Interdiscount, Mobilezone and The Phonehouse.
With its new Orange Signature Phones, Orange has developed a raft
of mobile phones that offer easy access to additional Orange voice
and data services with a single press of a button. Orange works in
close collaboration with the manufacturers Motorola, Nokia, LG, Sony
Ericsson, Sagem, Alcatel, HTC, Samsung and Siemens on the planning
and development of hardware and software for the Orange Signature
Phones. This allows Orange to offer an amazing selection of mobile
phones that, in terms of usage intensity and sales figures, have
proven to be the most successful Orange mobile phones ever. By way of
example, the Treo 600 and SPV E200 in the Orange family generate
twice as many sales as the non-Signature Phones.
More and more mobile devices using the Microsoft operating system
In the second quarter of 2004, according to a study by UK market
research firm Canalys, around 5.9 million mobile devices were
delivered worldwide. In the area of mobile data communications, the
number of devices using a Microsoft operating system has grown
markedly compared to other models. Canalys estimates a market share
of 22.5% for devices with a Microsoft operating system and the second
highest growth rate at 47%.
Alexander Stüger, General Manager of Microsoft Switzerland,
attributes this success to people's familiarity with Microsoft
products, especially business customers: " The creation of a global
technology platform comprising Microsoft Server, desktop, mobile
operating system and applications guarantees efficient mobile voice
and data communication within the company. PDAs or Smartphones with
Windows are easy to use, and the user is familiar with their
interface. These devices stand out from the rest due to their perfect
compatibility and high level of standardisation. This is a key
success factor and growth driver particularly in the business sector
and explains the fast-growing numbers of mobile devices".
The smallest Smartphone in the world
The new SPV C500, with the even faster and more stable operating
system Windows Mobile 2003 2nd Edition, is just as valuable to
professional users as a work tool and a leisure device. The SPV C500
weighs only 100 grammes and its compact dimensions of 108 x 46 x 16
mm make it the smallest Smartphone in the world. Nevertheless, the
SPV C500 offers a colour display with over 65,000 colours and an
easy-to-use keypad. Despite being three times smaller than its
predecessor, the SPV E200, the tiny SPV C500 is in every way its
equal in terms of functionalities. Exclusive Orange services (Orange
World, Orange Backup and Download), Orange Help (electronic user's
guide), Pocket Outlook, Internet Explorer, Windows Media Player,
Video Player are just some of the many features of the SPV C500, in
addition to the greatly increased stand-by time of four days and
talk-time of five hours.
Prices & sales information
Selling price of the SPV C500 depending on the Orange price plan
chosen:
- without new Orange price plan                          CHF 499.00
- with Exclusive 300, 12-month subscription              CHF 129.00
- with Exclusive 300, 24-month subscription              CHF  49.00
- with Advanced, 12-month subscription                   CHF 179.00
- with Advanced, 24-month subscription                   CHF  99.00
- with Personal 100, 12-month subscription               CHF 179.00
- with Personal 100, 24-month subscription               CHF  99.00
- with Personal and Personal 30, 12-month subscription   CHF 249.00
- with Personal and Personal 30, 24-month subscription   CHF 159.00
- with Economy, 12-month subscription                    CHF 319.00
- with Economy, 24-month subscription                    CHF 239.00
More details about the Orange SPV C500, as well as other services
and services can be found on the web site at: www.orange.ch

Contact:

Therese Wenger, Director Media & PR
Mobile: +41/78/787'10'16
Tél. +41/21/216'10'16
Fax +41/21/216'10'15
E-Mail: therese.wenger@orange.ch
Internet: www.orange.ch

Orange Communications SA
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Av. de Gratta-Paille 2
Case postale 455
CH-1000 Lausanne 30 Grey

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