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Private Media Group Inc.

Private Media Group Signs Exclusive Content Distribution Deal for Europe

Barcelona, Spain (ots/PRNewswire)

- Title Output on DVD to Increase by 100%
Private Media Group Inc. (Nasdaq: PRVT) a worldwide leader in
premium-quality adult entertainment products, services and Internet
content, today announced the signature of an exclusive three year
Agreement with US-based Pure Play Media, Inc. for content
distribution in Europe.
Under the agreement, Private will distribute around ten newly
produced movie titles per month in Europe, Private's main market for
DVDs. In keeping with Private's record of outstanding product
quality, the content controlled by Pure Play Media features top US
producers and directors such as Michael Ninn, Seymore Butts, and
Cousin Stevie. Private is expecting to start distribution already
this year and be in full operation by January 2005.
Through the agreement, the Company is increasing the output of
DVDs, via its well-established 32 countrywide European distribution
network, from approximately ten titles per month to twenty. The deal
is based on a split and does not require any up-front or future
investment in content by Private.
Richard Arnold, CEO of Pure Play Media, Inc. said, "We are
delighted to be associated through this agreement with an industry
leading name in adult entertainment which will take our products to
an unrivalled base of European customers through its powerful
distribution network".
Berth Milton, President and CEO of Private Media Group, Inc. said,
"Thanks to the group-wide review of the Company's operations and the
subsequent rationalization of our business, we have freed up
additional capacity in the Company and our distribution network. This
agreement, with a complementary publisher of US-produced content, is
only the first step towards capitalizing on the full potential of our
additional capacity and uniquely positioned network.
"Through the cooperation with Pure Play Media, we also expect to
get additional content rights for broadcasting activities which will
enable us to further expand in this area.
"We expect that working together with Pure Play Media will provide
great value to both Private and its shareholders since it clearly
demonstrates a classic example of economies of scale by generating
additional gross profit, with little impact on selling, general and
administrative expenses," Mr. Milton concluded.
ABOUT PURE PLAY MEDIA, THE PRODUCERS AND DIRECTORS
Pure Play Media, Inc. (PPM) is a US company specialized in the
marketing, distribution and sales of adult films. PPM enables the
creative industry talent to concentrate on their strengths while the
Company provides the promotion and support to attain the maximum
business success. PPM brings together some of the best and varied
talent the adult industry has to offer to deliver a high quality
product. PPM works with a broad range of recognized producers,
including:
Ninn Worx
Michael Ninn entered onto the adult entertainment scene in 1992
with the release of Black Orchid. Ninn's erotic vision was quickly
recognized and created such a stir that he was soon snapped up by VCA
Pictures as an exclusive director for six years starting in 1993.
During this period Ninn created four of the biggest sellers of
all-time. In the first four years of his career Ninn netted over 50
AVN Awards for his artistic approach to sensuality. After splitting
from VCA, Ninn worked with Playboy TV and Private for three years,
completing further award-winning productions. Since then, Ninn has
started Ninn Worx, his own production company, distributed through
Pure Play Media.
Seymore Butts Home Movies
Adam Glasser, a.k.a. Seymore Butts, has been making adult films
for 12 years, with more than 70 films to his credit. After countless
AVN Awards, Seymore Butts is now the star of the Showtime reality
series "Family Business," a new show about an average guy trying to
make a living in the adult film industry, which boasts a viewership
of over two-million across the US, with syndication in Sweden,
England and beyond. Seymore has appeared in numerous mainstream media
such as Newsweek, Fox News and Maxim.
Cousin Stevie Incorporated
Best known for his participation on Showtime's hit reality TV
series Family Business, Cousin Stevie is now producing his own adult
series which has won critical acclaim, including a Spotlight Pick
from AVN. Stevie's mainstream star has started to rise with
interviews in Maxim, Penthouse, and on both Playboy Radio and Sirius
Satellite Radio.
ABOUT PRIVATE MEDIA GROUP
With its 40 year track record, Private is a leading global adult
entertainment company that distributes its content over a wide range
of media platforms, including narrow and broadband Internet, DVD and
video, magazines, broadcasting and wireless technologies. It owns the
worldwide rights to the largest archive of high quality adult content
in the world, which it physically distributes in over 40 countries.
DISCLAIMER
This release contains, in addition to historical information,
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the Securities
Exchange Act of 1934, as amended, which reflect the Company's current
judgments of those issues. However, because those statements are
forward-looking and apply to future events, they are subject to such
risks and uncertainties, which could lead to results materially
different than anticipated by the Company.
FOR FURTHER INFORMATION PLEASE CONTACT
Alejandra Moore Mayorga
    Tel +34-91-531-23-88
     amoore@grupoalbion.net
 www.private.com

Contact:

Alejandra Moore Mayorga, +34-91-531-23-88, amoore@grupoalbion.net,
for Private Media Group, Inc.