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Fast Search & Transfer ASA

Fast Unveils Fast ImPulse, a Dynamic Merchandising Solution for Online Businesses

Oslo, Norway (ots/PRNewswire)

- FAST ImPulse Provides eCommerce Sites with Easy-to-Use
Management Capabilities for Site Navigation and Merchandising, and
Delivers Superior Search Results to Buyers
Fast Search & Transfer(TM) (FAST(TM)) (OSE:FAST), the leading
developer of enterprise search and real-time alerting technologies,
today announced FAST ImPulse(TM), the most complete enterprise
search, navigation, and merchandising software solution for
business-to-business (B2B) and business-to-consumer (B2C) eCommerce
applications. FAST ImPulse gives eCommerce business managers an
easy-to-deploy, out of the box solution that provides unprecedented
levels of control over site navigation and merchandising.
Furthermore, it enables buyers to quickly find the products they are
shopping for by using FAST's best-in-class search capabilities.
Leveraging FAST's industry-leading Enterprise Search Platform
(FAST ESP(TM)), FAST ImPulse enables online retailers to aggressively
drive revenue by empowering their business managers with the ability
to understand and react to buyers in real-time, using comprehensive
business analytics and reporting. Through the FAST ImPulse Dynamic
Merchandising features, business managers can create inspirational
promotions, deliver a superior shopping experience for buyers, and
increase customer loyalty to their site.
According to a new Jupiter Research report, Retail Site Search:
Site Ranking and Best Practices, "Enhanced navigation capability
through faceted search or dynamically generated attributes allows
searchers to narrow the list of products via features that are
important to them and makes the experience more efficient and
personally relevant. Proactive merchandising efforts like calling out
hot items and best-sellers on the site page, as well as within the
product listings, allow merchandisers to drive purchase of particular
products and improve gross margin."
Through its advanced search and navigation features, FAST ImPulse
increases the "stickiness" of eCommerce sites, boosting revenue
opportunities for online retailers. The search and navigation
features of FAST ImPulse include advanced product search, including
sophisticated linguistics analysis; flexible, multidimensional
navigation that allows buyers to rapidly find what they are looking
for; personalised merchandising to provide individually relevant
promotions; and dynamic, location sensitive promotions.
Business managers have long struggled to find ways to better
merchandise and run personal, dynamic promotions. Additionally, they
have not been able to easily and quickly measure promotional success
rates and customer satisfaction. The Dynamic Merchandising features
of FAST ImPulse meet these challenges by giving business managers
unprecedented levels of control and flexibility over the entire
shopping experience. These features include:
  • A comprehensive promotion manager to define and modify promotions in real time
  • Location-specific promotions that present contextually relevant offers
  • Category (facet)-based promotion management
  • Roles-based team collaboration
A critical component of FAST ImPulse is its ability to help
business managers better understand how people are shopping on their
site. Extensive reporting and analytics give the business managers
and executives critical insight into what people are doing and not
doing. From determining what searches are being performed to
measuring the effectiveness of promotions, FAST ImPulse makes
information available in real-time, allowing business managers to
quickly and easily tune the system to drive additional revenues.
"Scalability and performance are imperative to an eCommerce site's
technology infrastructure, and FAST ImPulse addresses these
requirements head-on. By integrating FAST ImPulse into an eCommerce
architecture, both the site operator and shopper benefit because the
operator is able to deploy effectively, improve response time,
increase organisational efficiency, and create additional revenue
generating opportunities, while the shopper is better equipped to
find the products they want quickly and easily," said John M. Lervik,
FAST's chief executive officer. "FAST has a history of working with
world class e-tailers to provide the tools necessary to drive
additional revenue. With the launch of FAST ImPulse, we're excited by
the opportunity to continue this tradition of mutual success."
FAST's experience working with some of the world's leading
eCommerce sites, such as Cardinal Health, Dell, IBM, Nordstrom, and
Rakuten Ichiba has enabled the company to fully understand and better
meet the needs of online retailers in its development of FAST
ImPulse. This knowledge allows FAST to deliver a total solution to
customers, including eCommerce best practices and leading customer
support. With over 1,000 customers, FAST has impeccable customer
satisfaction scores.
Fast Search & Transfer (FAST) has transformed enterprise search
from a powerful, yet narrowly perceived function, into an
enterprise-wide strategic and tactical capability of pivotal
importance. FAST ESP and the FAST portfolio of solutions and SDAs are
the latest in a line of FAST technology that marries a
no-technical-boundaries approach with a clear understanding of
real-world requirements, including extraordinary performance, precise
accuracy, broad reach, and high return on investment. For FAST, the
search never stops.
For further information about FAST ImPulse, please visit:
http://www.fastsearch.com/ImPulse.
About FAST
FAST creates the real-time search and filter technology solutions
that are behind the scenes at the world's best known companies with
the most demanding search problems. FAST's flexible and scalable
integrated technology platform elevates the search capabilities of
enterprise customers and connects people to the relevant information
they seek regardless of medium. This drives revenues and reduces
total cost of ownership by effectively leveraging IT infrastructure.
FAST's powerful enterprise search technology solutions are used by a
wide range of global customers and partners, including AT&T, Cardinal
Health, CareerBuilder.com, Chordiant, CIGNA, CNET, Dell, Fidelity
Investments, Findexa, FirstGov.gov (GSA), IBM, Knight Ridder,
LexisNexis, Nordstrom, Overture, Rakuten, Reed Elsevier, Reuters,
Sensis, Tenet Healthcare, Thomas Industrial Networks, T-Online, US
Army, Virgilio (Telecom Italia), Vodafone, and Wanadoo.
FAST is headquartered in Norway and is publicly traded under the
ticker symbol 'FAST' on the Oslo Stock Exchange. The FAST Group
operates globally with presence in Europe, the United States, and
Japan. Additionally, the FAST Group has business partners and
customers in a number of other locations, such as Brazil, Canada and
Australia. For further information about FAST, please visit
www.fastsearch.com.
(c) 2004 Fast Search & Transfer ASA - Fast Search & Transfer,
FAST, FAST ESP, FAST Data Search, FAST MarkeTrac, FAST AdVisor, FAST
InStream, FAST ImPulse and the FAST four-colored logo are trademarks
of Fast Search & Transfer ASA. All rights reserved. FAST disclaims
any proprietary interest in the marks and names of others. All other
trademarks mentioned in this document are the property of their
respective owners.
Fast Search & Transfer (FAST) creates the real-time search and
filter technology solutions that are behind the scenes at some of the
world's best known companies with the most demanding search problems.
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to: http://www.fastsearch.com/us/content/view/full/668

Contact:

Peter Gorman, Director of Corporate Communications (US), tel
+1-781-304-2495, Peter.Gorman@fastsearch.com

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