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Orange Communications SA

Earthquake in Asia: Orange customers donate to UNICEF projects by SMS - Over CHF 500,000 for South East Asia

Lausanne (ots)

Following the tidalwave in December, Orange
launched an SMS fundraising campaign in conjunction with its
long-standing partner, UNICEF, which has raised CHF 433,765 for
children in South East Asia. At the same time, Orange employees
raised money through an internal collection, which Orange doubled to
total over CHF 100,000.
Children are always particularly affected by disasters such as
December's devastating tidal wave in South East Asia and Somalia. For
this reason, Orange has become an active long-standing partner of
UNICEF and has been supporting projects that benefit children in
South East Asia. It has done this in two ways. Firstly through SMS
donations from Orange customers, secondly through money raised
internally by employees which was doubled by the company.
Orange customers who sent an SMS to the number 864233 (which
corresponds to the word UNICEF on the mobile phone keypad)
automatically donated CHF 5. Those who wanted to donate more simply
sent more SMS. One month after the disaster, 86,753 SMS were
received, corresponding to a donation of CHF 433,765.
Orange customers were informed of this special fundraising
campaign in which an appeal for donations via SMS and the media was
made. The sending of the SMS messages was free of charge for the
Orange customers. Orange took over the cost for the technical and
administrative handling of this fundraising campaign, enabling 100%
of the funds raised to go to UNICEF.
As early as mid February, UNICEF International will put forward a
number of potential projects which are to be financed with the monies
raised by Orange. The priority is a special Orange rebuilding project
focusing on education, which will benefit children in the affected
regions. Throughout the course of its partnership with UNICEF, Orange
has already supported education projects in India, Guatemala, Iraq
and Vietnam. The latter was also financed by a successful SMS
fundraising campaign.
Orange employees were also very generous in their donations for
the tsunami victims. An internal fundraiser made over CHF 50,000.
Orange doubled this sum and as a result over CHF 100,000 was raised
in addition to the SMS donations. In addition, Orange did not charge
their customers in the affected regions for their incoming and
outgoing calls as of 26 December during a 10-days period. PrePay
customers who were in the affected regions have been credited with
the amount of CHF 50.- so that they could make calls free of charge.

Kontakt:

Orange Communications SA
Therese Wenger, Director Media & PR
World Trade Center
Av. de Gratta-Paille 2
Case postale 455
1000 Lausanne 30 Grey
Tel +41/21/216'10'16
Fax +41/21/216'10'15
E-mail: therese.wenger@orange.ch
Internet: www.orange.ch

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