PUMA SE

EANS-Adhoc: PUMA SE
PUMA's First Half Year Net Earnings expected 13% below those of 2011 / Adjustment of Sales and Net Earnings Forecasts for the Full Year 2012

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  ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro
  adhoc with the aim of a Europe-wide distribution. The issuer is solely
  responsible for the content of this announcement.
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6-month report

18.07.2012

Ad Hoc Release Pursuant to § 15 WpHG

PUMA SE (ISIN: DE00069696303 WKN: 696960)
PUMA WAY 1, D-91074 Herzogenaurach




      PUMA's First Half Year Net Earnings expected 13% below those of 2011

      Adjustment of Sales and Net Earnings Forecasts for the Full Year 2012

                      Herzogenaurach, Germany, 18 July 2012


Despite continuous sales growth throughout the  first  half  of  2012  (H1  2012
sales up 8.8% in Euro terms), the Sportlifestyle company PUMA  herewith  informs
that, due to  a  slow-down  of  PUMA's  business  particularly  in  Europe,  its
consolidated EBIT and Net Earnings for the first half year of 2012 will come  in
approximately 11% and 13% respectively below those for the first  half  year  of
2011.

The Management has therefore decided  to  speed  up  as  well  as  significantly
expand the scope of the company's Transformation Program in order to  streamline
the cost bases and increase efficiencies in  terms  of  organization,  processes
and systems. PUMA's Management estimates that these actions  will  require  one-
time costs of up to approximately EUR 100 million, to  be  booked  in  the 
second
half-year of 2012.

The Management therefore revises its  previous  guidance  for  PUMA's  2012  net
sales growth from a high-single digit to a mid-single  digit  rate  and  expects
annual Net Earnings to decrease significantly from the EUR  230.1  million 
posted
last year, impacted by the aforementioned one-off expense.

Further details of PUMA's business performance during  the  second  quarter  and
first half year of 2012 will be provided with the  results  announcement  on  26
July 2012.


Media Contact:

Kerstin Neuber - Corporate Communications - PUMA - +49 9132 81 2984 -
kerstin.neuber@puma.com

Investor Relations Contact:

Carl Baker - Investor Relations - PUMA - +49 9132 81 3188 - carl.baker@puma.com


Further inquiry note:
Kerstin Neuber

Telefon: +49 (0)9132 81-2984

E-Mail: Kerstin.Neuber@puma.com

end of announcement                               euro adhoc 
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issuer:      PUMA SE
             PUMA Way  1
             D-91074 Herzogenaurach
phone:       +49 (0)9132 81 0
FAX:         +49 (0)9132 81-2246
mail:     investor-relations@puma.com
WWW:      http://about.puma.com/?lang=de
sector:      Consumer Goods
ISIN:        DE0006969603
indexes:     Midcap Market Index, MDAX, CDAX, Classic All Share, HDAX, Prime All
             Share
stockmarkets: free trade: Hannover, Berlin, Hamburg, Düsseldorf, Stuttgart,
             regulated dealing: München, regulated dealing/prime standard:
             Frankfurt 
language:   English
 



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