Identive Group Inc.

EANS-News: Identive Group Inc.
Identive to Showcase Cloud-based NFC Platform at Mobile World Congress

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Subtitle: Tagtrail™ NFC Mobile Services Platform to power mobile content
delivery for global brands at world’s largest mobile conference

Marketing

BARCELONA, Spain, February 25, 2013 (euro adhoc) - Identive Group, Inc. (NASDAQ:
INVE; Frankfurt: INV), a provider of solutions and services for the
identification, security and RFID industries, today announced that its Tagtrail™
NFC mobile services platform has been selected by major corporate exhibitors to
deliver marketing content to visitors throughout The Connected City exhibit - a
real city street at the heart of the 2013 GSMA Mobile World Congress, taking
place February 25 - 28 in Barcelona, Spain.

Launched in partnership with AT&T, Deutsche Telekom, KT, Telenor Connexion and
Vodafone, the GSMA Connected City will allow the expected 70,000 Mobile World
Congress attendees from more than 200 countries to experience how mobile is
transforming the way we live. Additional exhibitors including Accenture,
AirPlug, AQ, CUDO, DASAN Networks, Digi, Enswers, Ericsson, FRTek, GES, Hansol
Inticube, IBM, Intel, MODACOM, Qualcomm, Samsung, SAP, Teletron and Volvo will
join with Connected City sponsors to demonstrate mobile solutions for monitoring
energy consumption, accessing healthcare, streamlining transportation, managing
smart homes and accessing in-car services. Information about select exhibitor
solutions and more will be delivered to attendees through Identive's Tagtrail
platform. 

Conference attendees who tap their phones to Identive's near field communication
(NFC) tags or QR codes placed on posters from participating exhibitors will
receive product and service literature, videos, incentives and other marketing
content via Identive's cloud-based Tagtrail service. Additionally, attendees
will have the opportunity to download Tagtrail's mobile app, which allows them
to organize, re-live and share the content via social media during and after the
show.  

"We are pleased that Tagtrail will be used by some of the world's leading mobile
and consumer brands at Mobile World Congress this year to power their mobile
campaigns. Our Tagtrail platform gives exhibitors the flexibility to respond to
a dynamic environment and update the content they wish to deliver to conference
attendees at any time. Tagtrail's ability to deliver rich, multi-media content
via both NFC tags and QR codes also allows exhibitors to engage with every
visitor, whether or not they have an NFC-enabled device. The Tagtrail platform
combines ease of use with powerful capabilities, revolutionizing the way
companies connect with consumers in an increasingly mobile world," said David
Holmes, vice president Mobility & NFC Solutions for Identive.

Identive's patent-pending Tagtrail platform allows advertisers, retailers and
organizations of all types and sizes to deliver dynamic, personalized content
and services to users' mobile devices via NFC and QR codes. The Tagtrail
solution includes cloud-based content delivery and analytics services, NFC or QR
code tags and a mobile user app. Tagtrail's online community forum allows
current and potential users to ask questions, obtain support and interact with
other users and with Identive to enhance their mobile NFC experience and help
drive future Tagtrail improvements. For more information, visit Identive's
Tagtrail website at www.tagtrail.com.

About Identive 
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the
world's signature company in Secure ID. The company's products, software,
systems and services address the markets for identity management, physical and
logical access control, cashless payment, NFC solutions and a host of
RFID-enabled applications for customers in the government, enterprise, consumer,
education and healthcare sectors. Identive's mission is to build a lasting
business of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive expansion. The
company delivers up-to-date information on its activity as well as industry
trends through its industry-leading social media initiatives and educational
resource, AskIdentive.com. For additional information, please visit
www.identive-group.com or follow on Twitter at @IdentiveGroup. 

Note: Identive and the Identive logo are trademarks of Identive Group, Inc,
registered in many jurisdictions worldwide. All other company, product or
service names may be trademarks or registered trademarks of others and are the
property of their respective owners.


Further inquiry note:
Darby Dye, +1 949 553-4251, ddye@identive-group.com 
Lennart Streibel, +49 89 9595-5195, lstreibel@identive-group.com

end of announcement                               euro adhoc 
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company:     Identive Group Inc.
             Carnegie Ave., Bldg. B  1900 
             US-CA 92705  Santa Ana
phone:       +1 949 553 4280
FAX:         +49 89 9595-5555
mail:     investorrelations@identive-group.com
WWW:      http://www.identive-group.com
sector:      Computing & Information Technology
ISIN:        US45170X1063
indexes:     NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
             Nasdaq: New York, Open Market / Entry Standard: Frankfurt 
language:   English
 



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