Douglas Perfumeries counts on SAF competence for future replenishment

In future, SAF replenishment and forecasting systems will be utilized in more than 1,000 stores -------------------------------------------------------------------------------- Corporate news transmitted by euro adhoc. The issuer/originator is solely responsible for the content of this announcement. -------------------------------------------------------------------------------- companies/SAF direct sales business Tägerwilen (euro adhoc) - - Improved assortment structure - Employees have more time for customer consultation and service - SAF SuperStore optimizes replenishment for complex assortments Tägerwilen/Switzerland, June 29, 2009. SAF AG, which is listed in the Prime Standard (ISIN CH0024848738) and is one of the world's leading manufacturers of automated forecasting and replenishment systems for retail, has signed a license agreement with Perfumery Douglas for the use of SAF software. The leading European retail company in the cosmetics and perfumery industry plans to use the software in more than 1,000 stores in order to optimally handle its replenishment in future. The results of a detailed pilot and test operation phase were decisive in making the decision in favor of SAF SuperStore. "Douglas' specialty stores are known for their outstanding service and first- class assortments. By optimizing the replenishment process, our employees can concentrate even more on customer consultation and sales activities. In addition, assortment structures will be improved. That means for us: Out of stocks will be reduced, and the depth of products on the shelf will be optimized according to demand," explained Dr. Michael Krings, Director Logistics & Organization at Douglas, in describing the cooperation with SAF. SAF systems forecast expected sales based on consumption and master data information and replenish accordingly. In doing so, the quality primarily depends on the type and scope of the basic data. The increasing complexity, that is also an issue in the cosmetics and perfumery market, leads to rapidly increasing requirements for replenishment that can hardly be handled manually. With the support of SAF software, replenishment quality is significantly improved and, in addition, customers benefit from the time savings for the Douglas employees in the stores. "We could clearly measure these results during the pilot and test phase in selected stores," explains Jörg Strüning, Department Head Organization / Store Processes at Douglas. "In addition to the measurable effects, our employees in sales rapidly gained confidence in the system. This was very important for the further roll-out in our mainly decentrally oriented company." Automated Replenishment of Complex Assortments Is SAF's Core Business "During the test and pilot phase, it became clear that the Douglas business was strongly influenced by promotions. Additionally, most of the promotion campaigns are closely related to special calendar events such as Valentine's Day, Easter or Mother's Day," reports Dr. Andreas von Beringe, SAF CEO. "Promotion campaigns can turn slow movers to fast movers. Our software can consider these and other factors in determining optimal order quantities, especially for complex assortments." With this contract signing, SAF once again confirmed its strategy of expanding the direct business and proved that SAF software solutions retain its value even in a difficult market environment. Revenues from this license agreement will increase SAF's revenues during the second quarter. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++ About SAF AG SAF Simulation, Analysis and Forecasting AG specializes in the development of automated ordering and forecasting software for retailers and industrial manufacturers. SAF deploys the demand chain management approach, which controls replenishment planning based on consumer demand patterns. SAF software assists users to realize substantial cost savings and optimizes general logistics conditions through its simulation capabilities. As a result, significant competitive advantages are achieved along the entire value chain: lower inventories, improved product availability, and last, but not least, a higher level of customer satisfaction. SAF AG was established in 1996 by Dr. Andreas von Beringe and Prof. Dr. Gerhard Arminger. SAF shares are listed at the official market (Prime Standard) at the Frankfurt Stock Exchange (FWB). Today, the company employs approx. 100 people. Consolidated sales revenues for fiscal year 2008, were approx. 13.4 million EUR with consolidated profit of 2.1 million EUR according to IFRS statements. SAF's products are distributed in many European countries as well as in the United States. The company is headquartered in Tägerwilen, Switzerland. SAF also has a subsidiary in the United States: SAF Simulation, Analysis and Forecasting U.S.A., Inc., Grapevine, Texas and in Slovakia, Bratislava: SAF Simulation, Analysis and Forecasting Slovakia s.r.o. with the focus on Nearshore-Development. Forward Looking Statements and Estimates This information contains forward looking statements based on assumptions and estimates of SAF's Management Board. Although we assume the expectations in these forward looking statements are realistic, we cannot guarantee they will prove to be correct. The assumptions may harbor risks and uncertainties that may cause the actual figures to differ considerably from the forward looking statements. Factors that may cause such discrepancies include, among other things, risks that are mentioned in the annual report 2008. SAF does not plan to update the forward looking statements, nor does it assume the obligation to do so. end of announcement euro adhoc -------------------------------------------------------------------------------- ots Originaltext: SAF AG Im Internet recherchierbar: Further inquiry note: Astrid Strömer +41 (0)71 666 79 48 Branche: Software ISIN: CH0024848738 WKN: A0JD78 Index: Prime All Share, Technologie All Share Börsen: Frankfurt / regulated dealing/prime standard Berlin / free trade Stuttgart / free trade Düsseldorf / free trade München / free trade

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