Winn-Dixie Selects SAF SuperStore to Automate Ordering Process

Leading US grocer will optimize inventory and reduce out of stocks

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companies/SAF direct sales success

Tägerwilen (euro adhoc) - DALLAS (May 18, 2009) - SAF U.S.A., Inc. today announced that Winn-Dixie will utilize its SAF SuperStore forecasting and ordering software to create automatic orders, optimize inventory and reduce out of stocks.

Winn-Dixie, a leading supermarket chain based in Jacksonville, Florida, will immediately begin planning for the implementation of the computer generated ordering (CGO) solution throughout its entire 520 stores.

"Our goal is to continuously improve the quality of our customers' shopping experience," said Charlie Weston, Chief Information Officer, Winn-Dixie. "Once implemented, SAF's SuperStore solution should provide us with the technology to improve our in-stock position of everyday and promoted products to meet our customers' needs. By optimizing our inventory, we also expect to reduce out of stocks, and ultimately increase sales revenues across the supply chain."

SAF SuperStore will automate Winn-Dixie's orders using a demand-chain management approach based on forecasted sales and current inventory levels. The solution's forecasts will also take factors such as seasonal effects, promotions, price changes and advertising campaigns into account to provide cost-effective, accurate orders. Further, micro forecasting will allow each item's sales history to be used to address changing sales patterns in each store to meet localized demand.

"We are eager to work with Winn-Dixie to automate its ordering and replenishment processes," said Dr. Andreas von Beringe, founder, president and CEO of SAF AG. "Our solution will deliver higher sales and profits to create an even greater competitive edge."

Von Beringe added, "Winn-Dixie's selection of SAF further confirms that we have a viable product in the marketplace. In these uncertain economic times, it is clear that retailers are looking for solutions to help strengthen their competitive advantage."


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About Winn-Dixie@@end@@

Winn-Dixie Stores, Inc., is one of the US's largest food retailers. Founded in 1925, the Company is headquartered in Jacksonville, Fla. The Company currently operates 520 retail grocery locations, including more than 400 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia and Mississippi. For more information, please visit

About SAF AG SAF Simulation, Analysis and Forecasting AG specializes in the development of automated ordering and forecasting software for retailers and industrial manufacturers. SAF deploys the demand chain management approach, which controls replenishment planning based on consumer demand patterns. SAF software assists users to realize substantial cost savings and optimizes general logistics conditions through its simulation capabilities. As a result, significant competitive advantages are achieved along the entire value chain: lower inventories, improved product availability, and last, but not least, a higher level of customer satisfaction.

Forward Looking Statements and Estimates This information contains forward looking statements based on assumptions and estimates of SAF's Management Board. Although we assume the expectations in these forward looking statements are realistic, we cannot guarantee they will prove to be correct. The assumptions may harbor risks and un-certainties that may cause the actual figures to differ considerably from the forward looking statements. Factors that may cause such discrepancies include, among other things, risks that are mentioned in the annual report 2008. SAF does not plan to update the forward looking statements, nor does it assume the obligation to do so.

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ots Originaltext: SAF AG
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ISIN:      CH0024848738
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