SinnerSchrader AG

EANS-News: SinnerSchrader AG
Start in the 2012/2013 financial year according to plan
Revenue of 9.2 million euros only slightly below previous year / Incoming orders in the Interactive Marketing segment increase by 30 per cent

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3-month report

Hamburg, 17 January 2013 (euro adhoc) - SinnerSchrader started the new 2012/2013
financial year according to plan. In the first quarter of the current financial
year (1 September to 30 November 2012), the company achieved net revenue in the
amount of 9.2 million euros and EBITA in the amount of 0.6 million euros before
start-up losses for the establishment of NEXT AUDIENCE.

Figures for revenue fell short of the figures for the previous year by 0.1
million euros and EBITA (before start-up losses for NEXT AUDIENCE) was slightly
more than 0.2 million euros below the figures for the previous year, mainly
because of previous year's decline in revenue and profits in the spot-media
Group, which can only be gradually regained.
 
As already announced, spot-media AG has now merged with next commerce GmbH. The
new unit, which focuses on e-commerce and has locations in Hamburg, Berlin and
Hanover, does business under the name of Commerce Plus GmbH following entry of
the merger in the Commercial Register on 18 December 2012.

In the first quarter of 2012/2013, start-up losses of just under 0.4 million
euros were made for the development of NEXT AUDIENCE, with the effect that EBITA
for the Group totalled 0.2 million euros, which is 0.4 million euros below the
comparable value of the previous year. At 0.3 million euros below the figure for
the previous year, net income in the quarter of the report was just below the
zero level.

Incoming orders were very pleasing in the Interactive Marketing segment, which
is now made up of the SinnerSchrader agency and SinnerSchrader Mobile due to the
merger of the spot-media Group and next commerce GmbH. Incoming orders increased
by more than 30 per cent over those of the previous year. New contracts with
existing customers played a significant role.
 
Thus, Karstadt has awarded SinnerSchrader the contract for the implementation of
a new e-commerce platform in November 2012. Business was considerably increased
with the Czech car manufacturer ŠKODA after its decision in favour of
SinnerSchrader as the global digital lead agency. In the quarter of the report,
SinnerSchrader Mobile reported new orders from existing customers with the
Group, such as Unitymedia, Ernsting's Family and mobilcom-debitel, for which a
mobile service app, "mein md", has already been implemented.

SinnerSchrader is therefore confident that the defined annual targets can be
reached.

As in the previous year, a substantial increase in funds tied up in working
capital due to a reluctance of major customers to pay as part of their year-end
planning as at 30 November 2012 resulted in a negative operating cash flow of
1.65 million euros. Liquid funds thus amounted to only 3 million euros on the
reporting date, after 5.2 million euros as at 31 August 2012.
 
The shareholders' equity rate was 57.8 per cent on the balance sheet date, i.e.
0.9 percentage points above the rate on 31 August 2012. At the end of the
quarter of the report, there were 432 employees in the SinnerSchrader Group,
i.e. 12 more than on 31 August 2012.

The complete quarterly report of the SinnerSchrader Group will be available from
3 p.m. today at http://www.sinnerschrader.ag/en/reports.

ABOUT SINNERSCHRADER
SinnerSchrader is one of Europe's leading digital agencies. It develops
interactive strategies, platforms and applications that create far-reaching
relationships between the consumer and brand. More than 400 people work for the
SinnerSchrader Group in Hamburg, Frankfurt, Munich, Berlin, Prague and Hanover
for customers including Allianz, ŠKODA, TUI, Tchibo, simyo, REWE, comdirect
bank, PPR Group, and Holy Fashion Group. SinnerSchrader was founded in 1996 and
went public in 1999.

CONTACT FOR PRESS AND PUBLIC RELATIONS
Benjamin Nickel
Head of Corporate Communications?
presse@sinnerschrader.com

CONTACT FOR SHAREHOLDER INFORMATION
Thomas Dyckhoff?
CFO?
ir@sinnerschrader.com

SinnerSchrader Aktiengesellschaft?
Völckersstraße 38 
22765 Hamburg
Germany
T. +49. 40. 39 88 55-0
F. +49. 40. 39 88 55-55


Further inquiry note:
Thomas Dyckhoff
CFO
Telefon: +49(0)40 398855-113
E-Mail: t.dyckhoff@sinnerschrader.de

end of announcement                               euro adhoc 
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company:     SinnerSchrader AG
             Völckersstraße 38
             D-22765 Hamburg
phone:       +49(0)40-398855-0
FAX:         +49(0)40-398855-55
mail:     info@sinnerschrader.de
WWW:      http://www.sinner-schrader.de
sector:      Software
ISIN:        DE0005141907
indexes:     CDAX, Prime All Share, Technology All Share
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
             regulated dealing/prime standard: Frankfurt 
language:   English
 



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