SinnerSchrader AG

EANS-Adhoc: SinnerSchrader grows by 16 per cent in 2011/2012
Preliminary figures confirmed
no dividend for 2011/2012

  ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro
  adhoc with the aim of a Europe-wide distribution. The issuer is solely
  responsible for the content of this announcement.
dividend announcements/distributions


SinnerSchrader ended the 2011/2012 financial year (1 September 2011 to 31 August
2012) with net revenue of EUR 36.0 million and an operating result (EBITA) of
EUR 1.6 million. With these figures, SinnerSchrader confirms the preliminary
figures published on 18 October 2012.

SinnerSchrader's net income amounted to just under EUR 0.2 million in 2011/2012.
Due to write-offs on the goodwill of the acquisition of the newtention
technologies GmbH in 2009 of about EUR 0.4 million, net income ranges at the
lower end of the guidance in the preliminary figures issued in mid-October. The
write-offs became necessary after therepositioning of newtention as NEXT
AUDIENCE  towards the thriving segment of audience management and due to the
anticipated initial losses for  implementation of the repositioning.

With a growth rate of 16.4 per cent in 2011/2012, in comparison to the previous
year, SinnerSchrader expanded its business slightly more than planned. New
clients, among them the Holy Fashion Group, Karstadt, Stage Entertainment, and
Dole, contributed EUR 3.4 million or 11 percentage points to this growth. The
business with existing clients grew by EUR 1.6 million.

With respect to earnings, SinnerSchrader fell significantly short of its goals,
the major reasons being overcapacity at the spot-media Agency after two major
clients had noticeably reduced the services commissioned, a considerable
overrunning of costs in one fixed-price project at the SinnerSchrader agency,
and the repositioning of NEXT AUDIENCE.

For the financial year 2012/2013, SinnerSchrader anticipates unabated demand for
its digital services and expects two-digit net revenue growth to more than EUR
40 million. The decision by SKODA in July 2012 to make SinnerSchrader its global
digital lead agency substantiates these expectations.
This growth in revenues should also result in noticeable earnings improvements.
SinnerSchrader expects all business units except NEXT AUDIENCE to generate a
total EBITA of more than EUR 3.5 million in 2012/2013. Initial costs for the
establishment of NEXT AUDIENCE's audience management system - selected for the
SAP HANA Technology Accelerator Program in September - will, however, range
between EUR 1.5 and 1.8 million. SinnerSchrader thus plans for Group EBITA to
exceed EUR 2.0 million in the 2012/2013 financial year. Net income should reach
at least EUR 0.7 million.

Given the weak earnings in the 2011/2012 financial year and expected
considerable investments in the audience management business, the Management
Board and the Supervisory Board decided against a dividend for 2011/2012.

The Consolidated Financial Statements and the Financial Statements can be viewed
and downloaded on SinnerSchrader's investor website at 6:00 p.m.

end of ad-hoc-announcement
About SinnerSchrader
SinnerSchrader is one of Europe's leading digital agencies. It develops
interactive strategies, platforms and applications that create far-reaching
relationships between the consumer and brand. More than 400 people work for the
SinnerSchrader Group in Hamburg, Frankfurt, Munich, Berlin, Prague and Hanover
for customers including Allianz, SKODA, TUI, Tchibo, simyo, REWE, comdirect
bank, the PPR Group and Steigenberger. SinnerSchrader was founded in 1996 and
went public in 1999.

Contact for Press and Public Relations
Benjamin Nickel

Head of Corporate Communications

Contact for Shareholder Information
Thomas Dyckhoff



SinnerSchrader Aktiengesellschaft

Völckersstraße 38 

22765 Hamburg


T. +49. 40. 39 88 55-0 

F. +49. 40. 39 88 55-55

Further inquiry note:
Thomas Dyckhoff
Telefon: +49(0)40 398855-113

end of announcement                               euro adhoc 

issuer:      SinnerSchrader AG
             Völckersstraße 38
             D-22765 Hamburg
phone:       +49(0)40-398855-0
FAX:         +49(0)40-398855-55
sector:      Software
ISIN:        DE0005141907
indexes:     CDAX, Prime All Share, Technology All Share
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
             regulated dealing/prime standard: Frankfurt 
language:   English

Weitere Meldungen: SinnerSchrader AG

Das könnte Sie auch interessieren: