Atmel Corporation

Atmel's High-performance UHF IDIC Demo Kit Supports Long-range RFID Applications

    Heilbronn, Germany (ots/PRNewswire) -

    - Operation Distances of up to 12 Meters and Unique, Write-Protected IDs

    Atmel(R) (Nasdaq: ATML), a global leader in the development and fabrication of advanced semiconductor solutions, announced today the availability of the new UHF RFID long-range demo kit for the evaluation of its high-performance TAGIDU(TM) IDIC(R) ATA5590. The demo kit supports a broad range of applications including (intelligent) logistics, supply chain management, anti-counterfeiting, medical, and more.

    The new demo kit allows operating distances of up to 12 meters, enabled by the asynchronous low-power design architecture and the PSK-modulation feature in the return link (backscatter). This makes it well-suited for logistics applications especially where metal containers or canisters filled with liquid need to be tagged. The demo kit consists of various labels and tags using the TAGIDU IDIC ATA5590 plus deister electronic GmbH's UDL 500, a long-distance UHF reader with two integrated antennas.

    Two versions of the demo kit are available: an FCC-approved version for the US with an operating frequency of 915 MHz and an output power of 4W EIRP, and an ETSI version for use in Europe which has 2W ERP at 868 MHz.

    The TAGIDU IC ATA5590 is designed for intelligent passive tags and labels. It features an innovative link mechanism, extremely low power consumption (typically 10 microwatt RF power at 10 kbit/s), simultaneous operation of multiple tags in the field of one reader antenna (anti-collision function, up to 460 tags per second), and 1024 bits of user memory plus 320 bits of system memory.

    The ATA5590 is a proprietary solution and provides many benefits over standard solutions such as higher data transfer range and a unique ID, which is especially important for anti-counterfeiting applications since the ID is protected against overwriting. Customers can choose to create their own unique ID or use Atmel-programmed, unique tag IDs (56 bits). Also, the TAGIDU IC ATA5590 can be configured for Tag Talks First (TTF) or Reader Talks First (RTF) operation mode, which is not possible with standard solutions.

    One major benefit over competing proprietary solutions is the device's outstanding performance, including data flexibility and anticollision speed. Hospitals, for example, have special areas where only low-power transmission is allowed, to prevent interference with medical implants. Due to the ATA5590's low-power capability, it is the only RFID product for medical applications that is able to reduce the reader's transmission power, an excellent example of the device's flexibility.

    The ATA5590 is a result of the research and development of the European-funded project Palomar and also of Atmel's long-term research in the area of RFID.

    Atmel, a pioneer in the RFID area and member of EPCglobal(TM), provided the industry's first read-only RFID ICs in the late 1980s. Since 1995, Atmel has also been offering the world's most flexible read/write RFID ICs. Today, Atmel is a key player for low-frequency-based 125-kHz RFID ICs for access  control systems. The portfolio also includes ICs addressing the 13.56-MHz, UHF, and microwave frequency range.

    Samples of the new RF IDIC demo kit are available now. Pricing starts at US$3,600 (per unit).

        Footnote
        EIRP = Equivalent Isotropic Radiated Power
        ERP = Equivalent Radiated Power
        EPC = Electronic Product Code
        ETSI = European Telecommunications Standards Institute
        FCC = Federal Communications Commission
        ID = Identification
        IDIC = Identification ICs (registered trademark of Atmel)
        RFID = Radio Frequency IDentification
        RTF = Reader Talks First
        TAGIDU = Atmel's RFID Tag Identification UHF
        TTF = Tag Talks First
        UHF = Ultra High Frequency (860 - 960 MHz)

    About Atmel

    Atmel is a worldwide leader in the design and manufacture of microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions. Focused on consumer, industrial, security, communications, computing and automotive markets, Atmel ICs can be found Everywhere You Are(R).

    (C) Atmel Corporation 2005. All rights reserved. Atmel(R), logo and combinations thereof, IDIC(R), Everywhere You Are(R) and others are registered trademarks, TAGIDU(TM) and others are trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.

    Information

    Information on the ATA5590 demo kit may be retrieved at http://www.atmel.com/dyn/products/tools_card.asp?tool_id=3830

    Atmel's UHF RFID TAGIDU IC ATA5590 product information may be retrieved  at http://www.atmel.com/dyn/products/product_card.asp?PN=ATA5590

    If you are interested in Atmel's complete RFID product scope, please visit: http://www.atmel.com/products/RFID/

    deister electronic's TAGIDU-compatible UHF reader UDL500 product information may be retrieved at http://www.deister.com/content/newcon tent/pdf/logident/RF_UDL500_eo.pdf

@@start.t1@@        Press Contacts
        Dr. Susanne van Clewe, Marcom Manager Communications and Automotive
         Products
         Phone: +49-7131-67-2081, Email:  susanne.van-clewe@hno.atmel.com
        Helen Perlegos, Public Relations - USA and Asia Pacific
         Phone: +1-408-487-2963, Email: hperlegos@atmel.com
        Veronique Sablereau, Corporate Communications Manager - Europe
         Phone: +33-1-30-60-70-68, Fax: +49-7131-67-2423, Email:
         veronique.sablereau@atmel.com@@end@@

    Web site: http://www.atmel.com

ots Originaltext: Atmel Corporation
Im Internet recherchierbar: http://www.presseportal.ch

Contact:
Dr. Susanne van Clewe, Marcom Manager Communications and Automotive
Products,
+49-7131-67-2081 or susanne.van-clewe@hno.atmel.com, Helen Perlegos,
Public Relations - USA and Asia Pacific, +1-408-487-2963 or
hperlegos@atmel.com, or Veronique Sablereau, Corporate Communications
Manager - Europe, +33-1-30-60-70-68, Fax: +49-7131-67-2423, or
veronique.sablereau@atmel.com, all of Atmel



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