Atmel Corporation

Atmel Targets Low-frequency RFID Applications With Introduction of Contactless RF IDIC(R) Featuring Fast Anti-Collision Functionality and 1-kBit Memory

    Heilbronn, Germany (ots/PRNewswire) - Atmel(R) Corporation (Nasdaq: ATML), a global leader in the development  and fabrication of advanced semiconductor solutions, announced today the availability of its new LF RFID IC ATA5558 with integrated anti-collision  functionality. The ATA5558 is a contactless Read/Write (R/W) RFID device  for multi- or single-tag applications in the low frequency (LF) range, such  as animal identification, laundry management, industrial automation, item  tagging, and ISO cards. The ATA5558 extends Atmel's broad RFID product  portfolio ranging from standard read-only up to high-security crypto devices.

    The need for RFID is growing substantially due to its increased performance and enhanced functionality. Compared with bar codes, RFID provides extended read/write distances, line-of-sight is not necessary, and data can be changed whenever needed. Low-frequency RFID provides advantages such as insensitivity in rugged environments (e.g., against water, dirt and dust).

    The ATA5558 provides an integrated anti-collision feature, thus enabling reading more than one tag simultaneously. Standard tags interfere with each other as they transmit at the same time, whereas the anti-collision functionality ensures that one tag talks after the other. The ATA5558's multi-tag identification is based on a deterministic anti-collision algorithm which requires unique tag identification information (Tag IDs).

    Furthermore, the ATA5558 features 1-kbit memory, allowing storage of larger amounts of data, and password protection that prevents unauthorized read and/or write access to protected user definable memory pages for increased safety. Specific programming (public mode) makes sure that the ATA5558 can also be used as a standard Read/Write device when the anti-collision function is not needed. The integrated capacitor enables easy system design since a coil is the only external part needed.

    Atmel, a pioneer in the RFID area and member of EPCglobal, provided the industry's first read-only RFID ICs in the late 1980's. Since 1995, Atmel has also been offering the world's most flexible read/write RFID ICs. Today, Atmel is a key player in low-frequency-based 125 kHz RFID ICs for access control systems. The portfolio also includes ICs addressing the 13.56 MHz, UHF and Microwave frequency ranges.

    Samples of the new LF RFID IC ATA5558 as die in tray packages are available now. Pricing starts at US$ 0.98 (10 k).

      Footnote
      IDIC(R) = Identification ICs (registered trademark of Atmel)
      LF = Low Frequency
      RFID = Radio Frequency IDentification
      UHF = Ultra High Frequency

    About Atmel

    Atmel is a worldwide leader in the design and manufacture of microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions. Focused on consumer, industrial, security, communications, computing and automotive markets, Atmel ICs can be found Everywhere You Are(R).

    NOTE: Atmel(R), IDIC(R), logo and combinations thereof, Everywhere You Are(R) and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.

    Information

    Atmel's LF RFID ATA5558 product information may be retrieved at http://www.atmel.com/dyn/products/product_card.asp?part_id=3774

      Press Contacts
      Dr. Susanne van Clewe, Marcom Manager Communications and
      Automotive Products
      Phone: +49-7131-67-2081, Email: susanne.van-clewe@hno.atmel.com
      Clive Over, Director of Press Relations -- USA and Asia
      Phone: +1-408-451-2855, Email: cliveover@atmel.com
      Veronique Sablereau, Corporate Communications Manager -- Europe
      Phone: +33-1-30-60-70-68, Email: veronique.sablereau@atmel.com

    Web site: http://www.atmel.com

ots Originaltext: Atmel Corporation
Im Internet recherchierbar: http://www.presseportal.ch

Contact:
Dr. Susanne van Clewe, Marcom Manager Communications and Automotive
Products, +49-7131-67-2081, or susanne.van-clewe@hno.atmel.com; or
Clive Over, Director of Press Relations -- USA and Asia,
+1-408-451-2855, or cliveover@atmel.com, or Veronique Sablereau,
Corporate Communications Manager -- Europe, +33-1-30-60-70-68, or
veronique.sablereau@atmel.com, all of Atmel



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