Oslo, Norway (ots/PRNewswire) -
- FAST Enterprise Search Platform Solution Improves the User
Experience of ThisisTravel Site by Adding Next Generation Search
Functionality and Automatic Trip Review Analysis
Fast Search & Transfer(TM) (FAST(TM)), the leading developer of
enterprise search and real-time alerting technologies, announced
today that Associated New Media (ANM) has selected the Site Search
and Sentiment Analysis capabilities of FAST Enterprise Search
Platform(TM) (FAST ESP(TM)) for its online travel site,
ThisisTravel.co.uk (www.thisistravel.co.uk), one of the leading
online travel sites in the United Kingdom.
As part of the company's plan to enhance the user experience on
its ThisisTravel site, ANM required a search solution that would
provide search results with extremely high relevance. In addition,
ThisisTravel needed to crawl numerous travel sites and extract
specific information on thousands of properties, then add this to the
search experience. ANM wanted to add value to more than 130,000
independent hotel reviews by automatically analyzing the sentiment of
each review - be it positive, negative, or neutral - and displaying a
summary of these results to the user.
Initially, ANM anticipated the need to buy multiple solutions to
get all of the capabilities they needed - a solution for search and
contextual navigation, and another for sentiment analysis. Instead,
FAST provided ANM with a single, yet powerful enterprise search
solution that surpassed the site search functionality of its previous
search solution and competing solutions, as well as replacing manual
hotel reviews with automatic sentiment analysis. It also provides
flexibility and scalability to grow as the site continues its
trajectory of success.
"FAST is enabling ANM to offer its ThisisTravel site users new
search functionality that offers a cleaner, faster and more relevant
search experience," said John M. Lervik, FAST's chief executive
officer. "This provides ANM with a higher level of customer
satisfaction as it helps the customers to effectively find their
travel destination of choice, and consequently also increases ANM's
revenues in the highly competitive travel industry. FAST is the only
enterprise search vendor that has the flexibility and scalability to
grow with them as they continue to be a leader in online travel
Based on FAST ESP, FAST's Site Search solutions deliver
enterprise-wide capabilities for organisations that want to
simultaneously support general search and/or multiple specialised
search functions. The solutions can be rapidly implemented with
little or no impact on the enterprise's current systems. They are
meticulously designed for highly efficient operation on low-cost,
high-performance commodity servers, work cooperatively with existing
infrastructures, and are built to accommodate three-dimensional
growth. This ensures that organizations experience the same high
level of performance out of every server that gets added to the
platform, with no fade-off as numbers grow.
With FAST's automatic sentiment analysis capabilities,
ThisisTravel users have the ability to view a numeric sentiment
analysis of hotels based on the large number of reviews written by
travellers who have visited those properties. By viewing sentiment of
the information in past reviews based on a scale of 1-10, users are
now able to make faster and more efficient travel decisions that meet
their specific needs.
"The guided navigation and sentiment analysis capabilities found
in FAST ESP are enabling ThisisTravel to reach a new level of
customer satisfaction," said Alex Saint, publisher, ThisisTravel.
"Our customers now have instant access to thousands of hotel reviews
from fellow travellers, aggregated from many different sources,
providing them with the insight they need to make well-informed
travel decisions. FAST has strengthened ThisisTravel's position as
the UK's one-stop destination for travel planning worldwide."
FAST has transformed enterprise search from a powerful, yet
narrowly perceived function, into an enterprise-wide strategic and
tactical capability of pivotal importance. FAST ESP and FAST's
portfolio of solutions and SDAs supply a complete information
retrieval solution ideal for a growing number of key vertical markets
and applications including e-Commerce and Internet Portals; Financial
Services; Government; Life Sciences; Media and Publishing; and
Telecom. For FAST, the search never stops.
About Associated New Media
Associated New Media (ANM) is the digital publishing division of
Associated Newspapers Ltd, one of the UK's premier national newspaper
groups, which publishes the Daily Mail, The Mail on Sunday, Evening
Standard and Metro. Launched in 1995, ANM publishes some of the UK's
most successful new media resources and services. For more
information, please visit www.anm.co.uk.
FAST creates the real-time search and filter technology solutions
that are behind the scenes at the world's best known companies with
the most demanding search problems. FAST's flexible and scalable
integrated technology platform elevates the search capabilities of
enterprise customers and connects people to the relevant information
they seek regardless of medium. This drives revenues and reduces
total cost of ownership by effectively leveraging IT infrastructure.
FAST's powerful enterprise search technology solutions are used by
more than 2,000 global customers and partners, including America
Online (AOL), AT&T, Cardinal Health, CareerBuilder.com, Chordiant,
CIGNA, CNET, Dell, Factiva, Fidelity Investments, Findexa,
FirstGov.gov (GSA), IBM, Knight Ridder, LexisNexis, Overture,
Rakuten, Reed Elsevier, Reuters, Sensis, Stellent, Tenet Healthcare,
Thomas Industrial Networks, T-Online, US Army, Virgilio (Telecom
Italia), Vodafone, and Wanadoo.
FAST is headquartered in Norway and is publicly traded under the
ticker symbol 'FAST' on the Oslo Stock Exchange. The FAST Group
operates globally with presence in Europe, the United States, Asia
Pacific, Australia, South America, and the Middle East. For further
information about FAST, please visit www.fastsearch.com.
(c) 2005 Fast Search & Transfer ASA - Fast Search & Transfer,
FAST, FAST ESP, FAST Data Search, FAST Marketrac, FAST AdVisor, FAST
InStream, FAST ImPulse, FAST Search Best Practices, FAST SBP, FAST
ProPublish, FAST mSearch and the FAST four-colored logo are
trademarks of Fast Search & Transfer ASA. All rights reserved. FAST
disclaims any proprietary interest in the marks and names of others.
All other trademarks mentioned in this document are the property of
their respective owners.
FAST Search & Transfer ASA /OSE: FAST /ISIN: NO0003109605
ots Originaltext: Fast Search & Transfer ASA
Im Internet recherchierbar: http://www.presseportal.ch
Peter Gorman, Tel: +1-781-304-2495, Peter.Gorman@fastsearch.com