Fast Search & Transfer ASA

HEROLD Improves Austrian Directory Search With FAST AdVisor

    Oslo, Norway (ots/PRNewswire) -

    - FAST AdVisor Boosts HEROLD.at's Search Capabilities, Offering Austrians a One-Stop-Shop for Directory Listings on People and Local Businesses

    Fast Search & Transfer(TM) (FAST(TM)), the leading developer of enterprise search and real-time alerting technologies, announced today that HEROLD Business Data has deployed FAST AdVisor(TM) to enhance the search capabilities of HEROLD.at's expanded site, http://www.herold.at. With  36.9 million page impressions per month, 3.6 million visits and  1.1 million unique clients, HEROLD.at is Austria's favourite and largest  website for accessing telephone numbers, addresses, products and services.

    HEROLD Business Data chose to deploy FAST AdVisor in its re-launch of HEROLD.at, making the search experience on the site more appealing, user-friendly and faster. FAST AdVisor gives Herold.at visitors sub-second response times and delivers an end-to-end user experience that general search sites simply can't match. Through the use of FAST AdVisor, users of HEROLD.at can now access highly relevant, up-to-date directory information on more than 340,000 Austrian businesses (Yellow Pages) and more than 4 million Austrian telephone numbers. Users can select the right supplier or co-op partner from 140,000 domestic business-to-business companies in the newly added "Business2Business" area.

    "At HEROLD.at, we offer Austrians a new dimension in searching for telephone numbers, addresses, products and services," reports Thomas Friess, HEROLD's managing director. "FAST provides us with a strong, flexible enterprise platform solution that augments HEROLD.at's search capabilities and enables us to greatly enhance the user experience."

    Based on the FAST Enterprise Search Platform (FAST ESP(TM)), FAST AdVisor helps maximize revenue by exploiting search as a key and dynamic core capability for generating business. It provides organizations such as HEROLD Business Data with a flexible and powerful relevancy framework that allows them meet their business objectives and generate a greater return on investment.

    "FAST AdVisor is enabling HEROLD to offer its visitors an easy way to find relevant information on Austrian products and services. The flexibility of FAST's search platform will also allow HEROLD.at to further expand its search capabilities as the number of people using the service continues to grow," commented John M. Lervik, FAST's chief executive officer. "HEROLD.at's selection of FAST AdVisor validates our approach to providing the industry's premier enterprise search solution for industry-specific, mission-critical applications."

    FAST has transformed enterprise search from a powerful, yet narrowly perceived function, into an enterprise-wide strategic and tactical capability of pivotal importance. FAST ESP and FAST's portfolio of solutions and Search Derivative Applications (SDAs) supply a complete information retrieval solution ideal for a growing number of key vertical markets and applications including e-Commerce and Internet Portals, Financial Services; Government; Life Sciences; Media and Publishing; and Telecom. For FAST, the search never stops.

    About HEROLD Business Data GmbH

    The HEROLD Business Data platforms create a joint market for buyers and sellers; the company publishes the data on all compilable companies and telephone subscribers. At the heart of the corporate activity is the publication of Austrian telephone books and the Yellow Pages. High-quality information and professional tools mean efficient direct marketing for businesses. HEROLD's handling of data focuses on quality, security, respect and responsibility. For further information, please visit www.herold.at.

    About FAST

    FAST creates the real-time search and filter technology solutions that are behind the scenes at the world's best known companies with the most demanding search problems. FAST's flexible and scalable integrated technology platform elevates the search capabilities of enterprise customers and connects people to the relevant information they seek regardless of medium. This drives revenues and reduces total cost of ownership by effectively leveraging IT infrastructure. FAST's powerful enterprise search technology solutions are used by more than 2,000 global customers and partners, including America Online (AOL), AT&T, Cardinal Health, CareerBuilder.com, Chordiant, CIGNA, CNET, Dell, Factiva, Fidelity Investments, Findexa, FirstGov.gov (GSA), IBM, Knight Ridder, LexisNexis, Overture, Rakuten, Reed Elsevier, Reuters, Sensis, Stellent, Tenet Healthcare, Thomas Industrial Networks, T-Online, US Army, Virgilio (Telecom Italia), Vodafone, and Wanadoo.

    FAST is headquartered in Norway and is publicly traded under the ticker symbol 'FAST' on the Oslo Stock Exchange. The FAST Group operates globally with presence in Europe, the United States, Asia Pacific, Australia, South America, and the Middle East. For further information about FAST, please visit www.fastsearch.com.

    (c) 2005 Fast Search & Transfer ASA - Fast Search & Transfer, FAST, FAST ESP, FAST Data Search, FAST Marketrac, FAST AdVisor, FAST InStream, FAST ImPulse, FAST mSearch, FAST ProPublish and the FAST four-coloured logo are trademarks of Fast Search & Transfer ASA. All rights reserved. FAST disclaims any proprietary interest in the marks and names of others. All other trademarks mentioned in this document are the property of their respective owners.

ots Originaltext: Fast Search & Transfer ASA
Im Internet recherchierbar: http://www.presseportal.ch

Contact:
Peter Gorman, +1-781-304-2495, Peter.Gorman@fastsearch.com



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