Advanced sports communication tool facilitates team interaction and
Stäfa (ots) - The Phonak Cycling Team has enjoyed great success to
date in the 2005 Tour de France, peaking in yesterday's stage win by
Oscar Pereiro from Spain. In addition to Pereiro, who currently ranks
15th in the overall individual standings, the team also has Floyd
Landis, USA, ranked in the top 10 at number seven. In the overall
team standings, Phonak is ranked number six. Additionally, the Phonak
team currently holds the number one position in the worldwide UCI
An important ingredient in the team's success is a new
communication tool, developed by the Phonak Group - the main sponsor
of the team - which enables team members and their manager to
maintain close communication during the various race stages. The new
wireless tool, a small button which is customized for each rider
individually and fitted in the ear, ensures that all riders are
aware of what is happening in each stage of the race and enables them
to adjust their race strategy and tactics accordingly.
"Because the Phonak communication tool is wireless, light and user
friendly, it is very easy to handle," said Phonak team member
Alexandre Moos from Switzerland. "Each time I've used it, it helped
me tremendously in staying in touch with the rest of the team. Most
importantly, it enables us to make the instantaneous strategy
decisions that are so critical in a race like the Tour de France."
Phonak has developed this new technology for a wide range of
different sports and is launching it for the first time during the
2005 Tour de France.
This year's Tour de France continues to mark great success for
Phonak's six-year sponsorship of the Phonak Cycling Team, which was
designed to significantly increase brand awareness.
"We decided to sponsor a professional cycling team because it
spans socio-economic and geographic boundaries, attracts excellent
international media coverage and inspires people to push the limits
of their physical and mental strengths to achieve outstanding
success, both as individuals and as part of a team. In many ways,
this mirrors our own business philosophy at Phonak," said Dr.
Valentin Chapero Rueda, CEO of the Phonak Group. "The fact that the
Phonak team has raced successfully and is using Phonak's technology
has been a fantastic bonus."
From 1999 to 2004 alone, Phonak's sponsorship boosted the
company's brand awareness across major European markets by an average
of 21 percent. This includes a 52 percent increase in Phonak's home
market of Switzerland, as well as a 17 percent increase in Spain and
16 percent increases in both France and Germany.
About Phonak Holding AG
The Phonak Group (www.phonak.com; SWX: PHBN), headquartered in
Stäfa, Switzerland, specializes in the design, development,
production and global distribution of technologically advanced
wireless and hearing systems. As one of the top technology companies
in the industry worldwide and with a global staff of over 3,000
employees, Phonak is a major player in the hearing health care
market. By combining its expertise in hearing technology with a
strong distribution network in over 70 countries, Phonak, along with
its customers and business partners, contributes significantly to the
quality of life of many people worldwide.
Phonak is the only hearing healthcare company to use Digital
Bionics, which implements the unique capabilities of biological
systems using state of the art technology.
ots Originaltext: Phonak AG