Munich, Germany (ots)
- friendlyway is now offering its computer
points 'friend@public', including an integrated wireless LAN
transmission unit, for public use. This means that in the future the
systems will also be able to transmit information services to mobile
receivers within a radius of approx. 100 metres.
The computer points will be installed in locations such as trade
fairs, airports and railway stations. Visitors will be able to use
the new technology to find out about transport connections or tourist
attractions in their destination using the local information points.
Wireless LAN can also be used to download a multimedia travel guide
to the passenger's mobile end unit, for example. This means that
during the journey the passenger can already be preparing for the
customs in their destination.
"Stationary 'information computers' and information services for
mobile end units transmitted by wireless LAN transmitter are growing
increasingly close in the area of public information transfer. In
fact, both methods of information transfer are developing a
symbiosis," claims Klaus Trox, CEO and co-founder of friendlyway AG.
"Computer points installed in public places will draw attention to
the local availability of information to mobile end units via
wireless LAN," he continues. "The end customer is even able to
pre-select which information services are to be sent, using the
computer point. Only the desired information will be downloaded."
friendlyway has concentrated on the interface of two megatrends
"online/offline" and "mobile/stationary". The "online/offline"
megatrend involves banks and trade customers bringing eCommerce into
the traditional branch. "Mobile/stationary" meanwhile involves these
eCommerce services being available to and controllable from mobile
end units. For example, customers will be able to load product
information down to their mobile computer and take it home.
friendlyway develops the technology to do this and markets it via the
friendlyway network of partners throughout Europe and in Asia, as
well as in the USA via its own subsidiary friendlyway Inc. in San
The company's positioning led to friendlyway being voted one of
the most innovative companies in Germany by the Netinvestor magazine
in Spring of this year. friendlyway has risen from 13th to 2nd in the
market within 24 months (see August 2001 edition of iBusiness,
published by Hightext Verlag).
ots Original Text Service: friendlyway AG
Muenchner Str. 12-16