Munich, Germany (ots)
- As announced by the Munich-based
friendlyway AG, the new friendlyway Multimedia XXL product was
unveiled for the first time to the public this week. Using the
Multimedia XXL product, multimedia advertising displays, which have
been passive hitherto, will become interactive. To this end, a
special control device was developed enabling media content on the
large-scale displays to be controlled from one of the friend@public
computer columns (information terminal) standing in front.
This new technology combination is geared, above all, to meet the
requirements of product presentations, sales consultancy and
animation as well as banking and trade services. In the future,
Multimedia XXL units will also be employed predominantly in banks,
department stores, multi-storey car parks, airports and cinemas.
The Multimedia XXL unit works in the following way. An interactive
friend@public design-infoterminal is set up in front of the
large-scale display to be controlled. Using the terminal's
touch-sensitive screen, videos, for instance, can be called up, which
can be shown either identically on the large-scale display or in an
adapted form that remains confidential.
Klaus Trox, board member and founder of friendlyway AG, explains
that this innovation has solved two problems. "First of all, the
passive advertising displays were, admittedly, becoming increasingly
popular. However, customers were unable to satisfy their desire to
buy aroused by the advertising. Generally, there was no opportunity
to buy the product at the advertising display.
Secondly, interactive shopping terminals were also becoming
increasingly popular. However, they were often not attractive enough
to make the customers curious about the offer.
The combination of both types of technology awakens customers"
curiosity straightaway, advertises the products and enables customers
to satisfy their wish to purchase directly at the infoterminal", says
Klaus Trox of friendlyway.
friendlyway has concentrated on the interface of two megatrends,
"online/offline" and "mobile/stationary". In the "online/offline"
megatrend, banks and trade customers are bringing e-commerce into the
traditional branches. In the "mobile/stationary" megatrend, these
e-commerce offers can be called up and controlled from mobile
end-units. Customers can, for instance, download product information
electronically to their mobile computer and take it home. Against
this background, friendlyway is developing technological solutions
and marketing them via the friendlyway partner network throughout
Europe, Asia and in America via its own subsidiary, friendlyway Inc.,
in San Francisco.
With this positioning, friendlyway was voted one of Germany's
leading innovative companies this spring by the "Netinvestor"
magazine. Within two years, friendlyway has managed to improve its
market position by leaping from 13th to 2nd place in the ratings (see
iBusiness August edition 2001, published by Hightext publishing
Only last year, friendlyway won second place in the prestigious
StartUp competition run by McKinsey, the Sparkasse savings banks and
Stern magazine, ahead of 1,300 competitors across Germany.
ots Original Text Service: friendlyway AG
Münchner Str. 12-16
Phone +49 (0) 89 95 97 91 55
Fax +49 (0) 89 95 97 91 40