Identive Group Inc.

EANS-News: Identive Group Inc.
Identive Group further expands its Multicard brand

RockWest changes its name to Multicard

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Company Information

Subtitle: RockWest changes its name to Multicard

Santa Ana, California, Ismaning, Germany and Denver, Colorado, September 22, 2010 (euro adhoc) - Identive Group, Inc. (NASDAQ: INVE; Frankfurt Stock Exchange: INV), a provider of products, services and solutions for the security, identification and RFID industries, today announced the expansion of its signature Multicard brand into the United States. Following its acquisition by Identive in April of this year, RockWest Technology Group today announced that it will adopt the name of Multicard, joining with sister companies in Europe and Australia.

The U.S. operations of Multicard provide integrated credentialing and identity management solutions for the education, government, healthcare and gaming markets. The Company´s secure ID solutions include photo-identification, credential issuance, integrated emergency management and electronic security systems. Headquartered in Denver, Colorado, Multicard U.S. also has offices in Los Angeles, California; Phoenix, Arizona; and Albuquerque, New Mexico.

"We are proud to announce our name change to Multicard and to align ourselves more closely with the Multicard family of companies," said George Levy, president of Multicard U.S. "The Multicard brand stands for significant expertise in the advanced design, manufacturing and issuance of secure credentials, as evidenced by the division´s recent selection to provide ID management technology and services both for the German government´s electronic citizen ID program and Rabobank's employee cashless payment scheme. As a Multicard company, we will be able to offer our customers the benefit of a global view of state-of-the-art, integrated security and ID solutions while maintaining and expanding the local presence we have enjoyed for many years."

"RockWest has built a strong business and an impressive reputation in ID systems, making it the ideal platform for the launch of Multicard in the U.S. Like our other Multicard operations in Australia, Germany, Switzerland and the Netherlands, RockWest brings substantial expertise in providing secure ID management solutions and services, along with a unique understanding of the U.S. ID management and credentialing market. As a member of our Multicard division, they can support Multicard´s expansion to additional regions and markets in the U.S. and help advance Multicard's global brand in identity management solutions," said Ayman S. Ashour, chairman and chief executive officer of Identive Group.

About Multicard Multicard, a business unit of Identive Group, Inc. (NASDAQ: INVE; FSE: INV), is a worldwide supplier of card solutions for secure identification programs, with in-house capabilities for credential issuance, personalization and fulfillment services for the consumer, government, education, healthcare and corporate markets. Multicard offers ID systems management and engineering services as well as full implementation and program management. Multicard also is a provider of enrollment, emergency management and accreditation solutions using data capture equipment for ePassport and other government ID and corporate ID applications. For additional information, visit

About Identive Group Identive Group (NASDAQ: INVE; Frankfurt Stock Exchange: INV) is an international technology group focused on building the world´s signature company in secure identification-based technologies. Through its group of recognized brands, Identive provides leading-edge products and solutions in the areas of physical and logical access control, identity management and RFID systems to governments, commercial and industrial enterprises and consumers. The organization´s growth model is based on a combination of disciplined acquisitive development and strong technology-driven organic growth from its member companies. For additional info visit:

Contacts: United States:

Jessica Haggerty, +1 303 477-3338 ext 118, Darby Dye, +1 949 553-4251,


Fabien B. Nestmann, +41 44 839 7007,

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ots Originaltext: Identive Group Inc.
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Further inquiry note:
Herr Fabien B. Nestmann
Tel.: +49 89 9595-5544

Branche: Computing & Information Technology
ISIN:      US45170X1063
WKN:        A1C0ZG
Index:    Prime All Share, NASDAQ
Börsen:  Frankfurt / regulated dealing/prime standard
              Berlin / free trade
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              Stuttgart / free trade
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              New York / regulated dealing

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