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EANS-News: PUMA AG announces its consolidated financial results for the Second Quarter and First Half-Year of 2009

Herzogenaurach (euro adhoc) -

  Corporate news transmitted by euro adhoc. The issuer/originator is solely
  responsible for the content of this announcement.
balance/Results for the Second Quarter and First Half 2009
Herzogenaurach, Germany, August 7, 2009
- PUMA AG announces its consolidated       financial results for the 
Second Quarter and First Half-Year of 2009
Highlights Second Quarter:
. Consolidated sales up more than 4% in Euro terms and flat currency-adjusted
  . Gross profit margin at 50%
  . First impact of cost savings program: total operating expenses below last
    year's level
  . Operational result at EUR 63 million slightly above last year
  . EPS at EUR 2.55 compared to EUR 2.98
  . Strong improvement in inventories
Highlights First Six Months:
  . Global brand sales reach almost EUR 1.4 billion
  . Consolidated sales up almost 4% in Euro terms and slightly up currency-
    adjusted
  . Gross profit margin remains above 51%
  . Operating result before special items at EUR 177 million
  . EPS before restructuring at EUR 8.51 compared to EUR 8.74 last year
Outlook 2009:
. Management expects that market environment  remains  challenging  for  the
    second half of 2009
  . The implemented reengineering and restructuring program will  continue  as
    planned
  . Continuing strong focus on working capital and cash flow improvement
Jochen Zeitz, CEO: "Despite an ongoing challenging market environment
and  the global economic recession, PUMA achieved a solid performance
in the first  half of 2009. The restructuring and reengineering 
program has  already  shown  first effects and we will continue to 
strictly proceed while  focusing  on  efficient measures to 
strengthen the brand and its products in the coming quarters."
Sales and Earnings Development
Global branded sales Sales under the PUMA  brand,  which  include  
consolidated  and  license  sales, reached EUR 636.5 million during 
the second quarter, a currency-adjusted decrease of 2.6% and an 
increase of 1.2% in Euro terms. Altogether, the quarter marked  a 
solid performance in a globally challenging environment.
During the first six months, branded sales declined  currency-neutral
2.9%.  In Euro terms, sales increased 0.3% reaching EUR  1,374.1  
million.  On  a currency- neutral basis, Footwear sales were down by 
1.1% to EUR 745.6 million  and Apparel 7.0% to EUR 460.9 million. 
Accessories increased by 1.3% to EUR 167.7 million.
Licensed business The licensed business decreased  in  the  second  
quarter  by  32.2%  currency- adjusted to EUR 36.2 million and by 
37.5% to EUR 76.4 million for  the  first half due to the take-over 
of a licensee. Based on licensed sales, the company realized a 
royalty and  commission  income of EUR 5.2 million in the second 
quarter versus EUR 6.4  million  in  the previous year's quarter and 
EUR 10.2 million versus EUR 13.4 million year-to-date.
Consolidated sales Currency-adjusted consolidated  sales  were  flat 
compared  to  last  year  but increased in Euro terms a solid 4.1% to
EUR 600.3 million. On  a currency-neutral basis, Footwear was down 
2.0% reaching EUR 330.0 million,  and  Apparel decreased 5.7% to EUR 
203.8 million. Accessories improved  by  a  strong  41.2%  to  EUR 
66.4 million, which is mainly due to first time consolidations.
After six months, consolidated sales were up 0.4% on a  
currency-neutral  basis and 3.8% in Euro terms to EUR 1,297.7 
million. In spite of a  challenging market environment,  sales  in  
the  Americas  region   increased,whereas   EMEA   and Asia/Pacific 
were below last year's level. In  total,  Footwear  sales  were EUR 
727.1 million, representing a currency-neutral decrease  of  1.4%  
and  Apparel sales decreased 7.0% to EUR 426.3 million due to high 
comparables, which resulted from replica sales relating to the 
Football Euro  Cup  last  year.  Accessories were up a strong 49.1% 
to EUR 144.3 million.
Gross profit remains above 51% The overall market environment paired 
with a change in the  regional  sales  mix caused the reduction in 
gross profit margin in  the  second  quarter  from  last year's 52.5%
to 50.0%. After six months, a gross  profit  margin  of  51.1%  was 
achieved compared to 53.0%. Footwear reported 49.7% versus 53.4%, 
Apparel  52.3% compared to 52.5% and Accessories increased to 54.9% 
versus 52.1% last year.
Operating expenses
Due  to  first  effects  from  the  reengineering  and  restructuring
program, operating expenses decreased in the second quarter by 1.8% 
to  EUR  242.2 million or from 42.8% to 40.3% of sales.  During  the 
first  half,  operating  expenses increased only 1.8% to EUR 496.2 
million,  representing  a  cost  ratio  of 38.2% versus last year's 
39.0%.
Marketing/Retail expenses decreased 3.6% to  EUR  253.1  million  as 
last year's Olympic Games and Euro Cup required a higher spending 
level. As  a  result,  the cost ratio declined from  21.0%  to  19.5%
of  sales.  Other  selling  expenses increased by 14.4% to EUR 158.9 
million, or from 11.1% to 12.2% of  sales, mainly due to first time 
consolidations and  currency  impacts.  Expenses  for  product 
development and design were up 14.7% to EUR 28.9 million, or as  a  
percentage of sales from 2.0% to 2.2%. Other general and 
administration expenses were  down  a strong 9.3% and totaled EUR 
55.3 million, representing 4.3% of sales  versus 4.9% last year. 
Depreciation which is included in  operating  expenses  increased  by
16.3% to EUR 31.0 million due  to  full  year  effects  from  last  
year's retail expansion.
Operational result before special items
PUMA achieved a solid operating result of EUR 63.1 million in the  
second quarter versus EUR 62.3 million last year. As a percentage of 
sales  this  relates  to a margin of 10.5% compared to 10.8%. After 
six months the operating result was down 5.9% from EUR 188.1  million
to EUR 177.1 million. The operating margin stood at 13.6% compared to
15.0% last year.
Special Items - Restructuring charge
The reengineering and restructuring program that led to  a  one-time 
charge  of 110 million in the first quarter will, for the most part, 
be  finalized  at  the end of 2010. The program should provide for a 
more efficient  business  platform aligned to an expectedly 
challenging environment in the upcoming quarters. Taking the special 
items into account, EBIT after six months amounted to EUR 67.1 
million compared to EUR 188.1 million last year.
Financial result
The financial result reflects negative EUR 2.1  million  for  the  
second quarter versus an income of EUR 0.1 million last year. 
Negative  EUR  3.7  million impacted the  first  half,  while  last  
year  showed  an  income  of  EUR   1.0 million. Significantly lower 
interest rates and the accumulation of interest on  purchase price 
liabilities led to this negative impact on the financial result.
Earnings The company's pre-tax profit (EBT) accounts for EUR 61.0  
million  in  the second quarter versus EUR 62.4 million last year. 
Net earnings  totaled  EUR  38.5 million versus EUR 45.6 million, a 
decline of 15.6%. This results in  earnings  per share of EUR 2.55 
compared to EUR 2.98 in the quarter.
Before restructuring costs, EBT accounts for EUR  173.4  million  
versus  EUR 189.2 million for the first half and net earnings for EUR
128.4 million versus  EUR 135.7 million, a decline of 5.4%. As a 
consequence, earnings per share were at EUR 8.51 compared to EUR 
8.74. The operational tax ratio was  calculated  at  26.5% versus 
last year's 28.5%.
Taking into account the restructuring costs, EBT was at EUR 63.4 
million  and net earnings at EUR 44.0 million in the first half of 
the  year.  Earnings  per share were at EUR 2.92 versus EUR 8.74 last
year.
Regional Development
Sales in the EMEA region reached EUR  288.3  million  in  the  second
quarter, a currency-adjusted decrease of 1.4%. Year-to-date, sales 
were down by 2.3%  to EUR 654.4 million, representing 50.4% of 
consolidated  sales.  Gross  profit  margin was at a strong 53.5% 
compared to 54.5% last year.
Second quarter sales in the Americas were up 6.9% currency-adjusted, 
reaching EUR 168.6 million. First half sales increased 9.2% to EUR 
346.7  million.  The region now accounts for 26.7% of consolidated  
sales.  Gross  profit  margin  stood  at 47.1% compared to 48.9% last
year. In the US market, sales increased by 4.8% to  $  132.7  million
in  the  second quarter and by 4.1% to $ 271.4 million after six 
months.
Sales in the Asia/Pacific  region  decreased  in  the  second  
quarter  by  4.5% currency-adjusted to EUR 143.4 million and 2.8% 
after six months reaching EUR 296.7 million. The total region 
accounts for  22.9%  of  sales.  Gross  profit  margin reached 50.5% 
versus 53.6% last year.
Net Assets and Financial Position
Equity
As of June 30, 2009, total assets climbed by 15.0% to EUR 2,047.8 
million. Due to the higher balance sheet total, the equity ratio 
stood at 56.6% after 60.7%  in the previous year.
Working capital
In reporting terms, inventories grew 3.0% to EUR 432.1 million.  
Inventories were down 0.7% on a comparable basis, showing a strong 
improvement versus end of  Q1. Accounts receivables were up 6.2% 
(3.1%  on  a  comparable  basis),  reaching EUR
502.8 million. Working capital totaled EUR 540.6 million (ex acquisition  EUR
524.9
million)  compared  to  EUR  552.1  million  last  year,  manifesting   a
strong
improvement in this area from the first quarter.
Capex/Cashflow
For Capex, the company spent EUR 24.6 million in the first  half  versus  EUR
50.6
million last year. Due to the reduced capital expenditure as well  as  a  solid
improvement in working capital, PUMA's free cashflow  reached  EUR  45.1
million
compared  to  an  outflow  of  EUR  23.6  million  in  last  year's 
comparison, representing a strong improvement over last year. An 
outflow of EUR 61.0  million  (last  year:  EUR  19.7  million)  is  
related to acquisition cost. Taking the acquisition cost into 
account, the  free  cashflow was EUR -15.8 million compared to EUR 
-43.3 million last year.
Cash position
Total cash end of June stood at EUR 302.7 versus EUR 288.2 million 
last  year. Bank debts were down from EUR 65.6 million to EUR 44.8 
million.  As  a  result,  the net cash position increased from EUR 
222.6 million to EUR 257.9 million year over year, underlying PUMA's 
strong focus on efficient cash management.
Outlook 2009 - Market environment remains challenging
A solid first half performance and a pro-active restructuring and  
reengineering program, which has achieved improvements in operating 
expenses, working  capital and free cashflow, have enabled  PUMA  to 
protect  its  industry  leading  key- financial parameters. Further 
improvements should be realized over the  next  18 months as the 
program  continues  to  yield  additional  efficiencies  and  cost 
savings.  However,  we  remain  highly  cautious  and  anticipate  a 
continued challenging  and  volatile  retail  industry  due  to  the 
decline  of  private consumption as a result of  the  weakness  in  
the  global  economy,  which  may negatively impact sales in second 
half.
This  document  contains  forward-looking  information   about   the 
Company's financial status and strategic initiatives. Such 
information  is  subject  to  a certain level of risk and uncertainty
that  could  cause  the  Company's  actual results  to  differ  
significantly  from  the  information  discussed  in   this document.
The forward-looking information is based on the  current  
expectations and prognosis of the  management  team.  Therefore,  
this  document  is  further subject to the risk that such 
expectations or prognosis, or the premise of  such underlying 
expectations  or  prognosis,  become  erroneous.  Circumstances  that
could alter the Company's actual results and  procure  such  results 
to  differ significantly from those contained in forward-looking 
statements made by  or  on behalf of the Company include, but are not
limited to those discussed be above.
PUMA is one of the world's leading sportlifestyle  companies  that  
designs  and develops footwear, apparel and accessories.  It is 
committed to working in  ways that contribute to the world by 
supporting Creativity, SAFE  Sustainability  and Peace, and by 
staying true to the values of being  Fair,  Honest,  Positive  and 
Creative in decisions made and actions taken. PUMA starts in Sport 
and ends in Fashion. Its Sport  Performance  and  Lifestyle labels 
include categories such  as  Football,  Running,  Motorsports,  Golf 
and Sailing. The Black label features collaborations with  renowned  
designers  such as Alexander McQueen, Yasuhiro Mihara and Sergio 
Rossi. The PUMA Group owns  the brands PUMA, Tretorn and Hussein 
Chalayan.  The company, which  was  founded  in 1948, distributes its
products in more than 120  countries,  employs  more  than 9,000 
people worldwide and has headquarters in  Herzogenaurach/Germany,  
Boston, London and Hong Kong. For more information, please visit 
www.puma.com
Rounding differences may be observed in the percentage and numerical 
values expressed in millions of Euro since the underlying 
calculations are always based on thousands of Euro.
Rounding differences may be observed in the percentage and numerical 
values expressed in millions of Euro since the underlying 
calculations are always based on thousands of Euro.
Rounding differences may be observed in the percentage and numerical 
values expressed in millions of Euro since the underlying 
calculations are always based on thousands of Euro. 
end of announcement                               euro adhoc

Further inquiry note:

Kerstin Neuber

Telefon: +49 (0)9132 81-2984

E-Mail: Kerstin.Neuber@puma.com

Branche: Consumer Goods
ISIN: DE0006969603
WKN: 696960
Index: Midcap Market Index, MDAX, CDAX, Classic All Share, HDAX,
Prime All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Hamburg / free trade
Stuttgart / free trade
Düsseldorf / free trade
Hannover / free trade
München / regulated dealing

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