05.03.2008 – 07:31

euro adhoc: adidas AG
Management Changes
Uli Becker named President and CEO of Reebok

  Disclosure announcement transmitted by euro adhoc. The issuer is responsible
  for the content of this announcement.

05.03.2008

Canton, Mass. and Herzogenaurach, Germany, March 5, 2008 - adidas AG 
has appointed Uli Becker as President and CEO of the Reebok brand. 
Uli Becker, currently Chief Marketing Officer of Reebok, will succeed
Paul Harrington, effective April 1st, 2008. Uli Becker will report 
into Herbert Hainer, CEO and Chairman of the Executive Board, adidas 
AG.

end of announcement                               euro adhoc

Further inquiry note:

Dennis Weber
Investor Relations Manager
Phone: +49 (0)9132 84 2920
E-Mail: dennis.weber@adidas-Group.com

Branche: Recreational & Sports goods
ISIN: DE0005003404
WKN: 500340
Index: DAX, CDAX, HDAX, Prime All Share
Börsen: Börse Frankfurt / regulated dealing/prime standard
Börse Berlin / free trade
Börse Hamburg / free trade
Börse Stuttgart / free trade
Börse Düsseldorf / free trade
Börse Hannover / free trade
Börse München / free trade

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euro adhoc: adidas AGManagement ChangesUli Becker named President and CEO of Reebok

euro adhoc: adidas AG
Management Changes
Uli Becker named President and CEO of Reebok