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WISeKey SA

WISeKey signs extra CHF 4 million contract with a new patent that might be the future for anti-counterfeiting and brand-protection technology

Geneva (ots)

WISeKey has announced today that it has signed new
contracts amounting to CHF 4.0 million in 2011 from its patent- 
pending anti-counterfeiting technology, WISeAuthentic. Part of 
WISeKey's Digital Brand Management product line, WISeAuthentic 
safeguards and verifies the authenticity of luxury goods. This new 
revenue amounts to over CHF 8 million signed so far with prestigious 
brands.
WISeKey's latest patent (on the World Intellectual Property 
Organization patent filings database) demonstrates a potential to 
reduce counterfeiting definitively and become a major revenue driver 
for WISeKey, providing a recurrent revenue model for the company with
huge upsides. Counterfeiting represents approximately five to seven 
percent of all world trade and with the luxury brand industries 
estimated to reach 1.5 trillion dollars (US) this year, these 
companies need a solution that will prove their goods' authenticity. 
This fail-safe technology encrypts digital information within the 
SmartCard's chip, which is currently and for the foreseeable future 
impossible to replicate, according to analysts, mathematicians and 
academic experts who participated in the development of WISeKey's 
technology. WISeAuthentic is also available for use with jewelry, 
beauty products, haute couture, jet aircraft and automotive parts, 
luxury goods, pharmaceuticals, software and entertainment.
"As we can see from the increasing revenues generated by this new 
technology, luxury brands and the anti-counterfeiting industry 
continue to aggressively pursue the use of our WISeAuthentic 
technology," said Carlos Moreira, the company's Founder and CEO. "We 
are pleased to have prestigious brands as significant customers for 
our proprietary technology and we are looking forward to the 
continued development and application of our technology in new areas 
related to the anti-counterfeiting market."
More details: www.wiseauthentic.com

Contact:

Olivia Ward
E-Mail: oward@wisekey.com
Phone: +41/22/594'30'00

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