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Gemplus

Gemplus Deploys "Over the Air" Services for Hutchison Australia's 3G Network

Luxembourg and Communicasia, Singapore (ots/PRNewswire)

- This New Platform for a Hutchison Group Company Reinforces Their
Continued Confidence in Gemplus Technology and Support
Gemplus International S.A. (Euronext: LU0121706294 - GEM and
NASDAQ: GEMP), the world's leading provider of smart card based
solutions, announces the deployment of its GemConnect OTA platform
for "3 mobile" in Australia - Hutchison Telecom's 3G network - and
their first successful campaign update to over 470,000 USIM cards in
3's 3G network.
Following a national roaming arrangement with Telstra, which will
result in significantly expanded mobile coverage for 3 customers, the
company needed to update the preferred roaming network list stored
within the USIM of each subscriber. Gemplus was able to carry this
out remotely without the subscriber entering the point of sale or
swapping their USIMs for an updated one, thus significantly reducing
costs for 3.
GemConnect OTA creates a communication channel between the USIM
and the operator, enabling the operator to stay in touch with its
customers, update the cards with both operator and subscriber-centric
applications, and maintain a relevant service based on its
subscribers' needs. Content includes updates for preferred roaming
lists, service subscription and other data management. The benefit to
the operator is an ability to keep in touch with their subscribers
while reducing the heavy costs and hassle of frequently replacing
USIMs as services evolve.
"Gemplus' Over the Air platform allowed us to enable our customers
to take advantage of improved network coverage simply, quickly and
with minimal intrusion. It's a flexible solution that ultimately
benefits the customer," said Michael Young, Director Technology,
Infrastructure and Services, Hutchison.
Gemplus is the worldwide reference for OTA services, in particular
for 3G networks, and this is part of the global agreement between
Gemplus and the Hutchison 3G group of operators.
"Since 2003, Gemplus has deployed 3G OTA services to H3G networks
around the world", said Philippe Vallée, Executive Vice President,
Telecom, Gemplus. "3 appreciates the benefits of OTA technology in
terms of creating an on-going relationship with their subscribers and
making the most of the USIM's privileged position in the hands of the
end-user."
Gemplus has been present in the Australian market for many years,
which was reinforced in 2000 by setting up a local joint venture, LM
Gemplus Pty Ltd. Since then, the company has established successful
long term relationships with its clients and continues to invest in
local technical support and solutions tailored for the Australian
environment. This local presence was a key factor in their selection
by 3 in Australia for this project.
About Gemplus
Gemplus International S.A. (Euronext: LU0121706294 - GEM and
NASDAQ: GEMP) is the world's leading player in the smart card
industry in both revenue and total shipments (source:
Gartner-Dataquest (2005), Frost & Sullivan, Datamonitor). It has sold
over 5 billion smart cards.
With security at its core, and 2400 patents and patent
applications produced by its innovative R&D team, Gemplus delivers a
wide range of portable, personalized solutions in areas including
Identity, Mobile Telecommunications, Public Telephony, Banking,
Retail, Transport, Healthcare, WLAN, Pay-TV, e-government, and access
control.
Gemplus' revenue in 2004 was 865 million Euros.
www.gemplus.com
About 3
About 3 mobile
3 is the first 3G network in Australia and brings you live video
calling which lets you chat face to face with 3 users whether they're
across town or on the other side of the world(1).
In 3's Video Zones you'll be the one who can make video calls,
experience high-speed email, catch the latest video news updates at a
bus stop, watch sports video highlights of the weekend's footy in a
taxi, get score updates of your favourite football team at a train
station, or watch movie trailers in a supermarket queue. You can even
shoot videos and email them to your friends, have your emails read to
you and play video games.
And of course, with Talk & SMS covering 96% of Australia's
population you can also do all the regular things like make voice
calls and send SMS.
1. Video calling, information services and some messaging services
only available in 3's Video Zone located in most parts of Sydney,
Melbourne, Brisbane, Gold Coast, Adelaide and Perth. International
video calling available to customers of 3 networks who are in their
video coverage areas. For more information: www.three.com.au
For more information, please contact:
Jane Strachey                    Helen Baker
    Gemplus PR                       Edelman PR
    Tel: +33-(0)442364661            Tel: +44-(0)20-7344-1285
     Jane.strachey@gemplus.com         Helen.baker@edelman.com
(c)2005 Gemplus. All rights reserved. Gemplus, the Gemplus logo,
are trademarks and service marks of Gemplus S.A. and are registered
in certain countries. All other trademarks and service marks, whether
registered or not in specific countries, are the property of their
respective owners.
Some of the statements contained in this release constitute
forward-looking statements. These statements relate to future events
or our future financial performance and involve known and unknown
risks, uncertainties, and other factors that may cause our or our
industry's actual results, levels of activity, performance or
achievements to be materially different from any future results,
levels of activities, performance, or achievements expressed or
implied by such forward-looking statements. Actual events or results
may differ materially. Although we believe that the expectations
reflected in the forward-looking statements are reasonable, we cannot
guarantee future results, levels of activity, performance or
achievements. Factors that could cause actual results to differ
materially from those estimated by the forward-looking statements
contained in this release include, but are not limited to: trends in
wireless communication and mobile commerce markets; our ability to
develop new technology, and the effects of competing technologies
developed and expected intense competition generally in our main
markets; profitability of our expansion strategy; challenges to or
loss of our intellectual property rights; our ability to establish
and maintain strategic relationships in our major businesses; our
ability to develop and take advantage of new software and services;
and the effect of future acquisitions and investments on our share
price. Moreover, neither we nor any other person assumes
responsibility for the accuracy and completeness of such
forward-looking statements. The forward-looking statements contained
in this release speak only as of this release. We are under no duty
to update any of the forward-looking statements after this date to
conform such statements to actual results or to reflect the
occurrence of anticipated results.

Contact:

For more information, please contact: Jane Strachey, Gemplus PR, Tel:
+33-(0)442364661, Jane.strachey@gemplus.com; Helen Baker, Edelman PR,
Tel: +44-(0)20-7344-1285, Helen.baker@edelman.com

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