Two years after its launch, MERIDIIST advances to the forefront of
advanced capability with a new GMT function targeted for world
travelers. GMT function was incorporated into MERIDIIST for its role
in The Odyssey of Pioneers - the first world tour of TAG Heuer and
Tesla Motors - yet all MERIDIIST models will now integrate this
function starting from July 2010.
GMT (Greenwich Mean Time) is a universal reference for
coordinating time zones worldwide. It allows mobile users to
manoeuver more than one time zone, reference across meridians, and
switch between home/travel or origin/destination time.
One of the MERIDIIST's superior design features is its top sub-LCD
screen allowing users to discreetly view time. A direct touch of the
polished stainless steel side button allows users to politely refuse
a call and, with the new GMT function, also juggle multiple time zone
references. The GMT feature can be further managed throughout
functions such as call history, messaging (SMS, MMS, or E-mail),
agenda detailing, and alarm settings. Enhanced internal software also
advances the efficiency of essential functions, twice as fast as
former MERIDIIST models, the base software structure is lighter and
more fluid and crystal sapphire display screen reflectance altogether
advance the MERIDIIST communication instrument to the next level.
The MERIDIIST models that employ GMT assessment are easily
distinguished - a GMT logo is engraved at the back of the handset
above the TAG Heuer logo, offset by engine-turned concentric circle
detailing on the interior of the camera shutter, a design motif also
found in classic TAG Heuer timepieces such as the Grand CARRERA
Calibre 17 RS2 Chronograph. The introduction of GMT feature will be
lead with three new design models such as the 3D carbon leather or
the "vintage racing pack" black perforated leather with red eyelets
and the genuine alligator skin soft touch coated.
The TAG Heuer MERIDIIST GMT collection will be available worldwide
starting July 2010 in TAG Heuer boutiques and authorized retailers.
About TAG Heuer TAG Heuer, the global leader in prestigious sports
watches and chronographs since 1860, is currently the flagship brand
of timepieces of the LVMH group. TAG Heuer is the first watchmaker
ever to master luxury chronographs with an unsurpassed precision of
1/10th, 1/100th and 1/1,000th of a second.