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euro adhoc: GfK AG
Mergers - Acquisitions - Takeovers
Termination of discussions regarding a possible offer for Taylor Nelson Sofres plc ("TNS")

  Disclosure announcement transmitted by euro adhoc. The issuer is responsible
  for the content of this announcement.
Company Information/Merger GfK TNS
27.08.2008
NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN OR INTO ANY  JURISDICTION  WHERE
TO  DO  SO  WOULD  CONSTITUTE  A  VIOLATION  OF  THE  RELEVANT  LAWS   OF   SUCH
JURISDICTION, INCLUDING AUSTRALIA, CANADA, JAPAN AND THE UNITED STATES
FOR IMMEDIATE RELEASE
27 August 2008
GfK Aktiengesellschaft ("GfK")
Termination of discussions regarding a possible offer for Taylor 
Nelson Sofres                                    plc ("TNS")
Further to the announcement on 1 August confirming  that  GfK  was  
pursuing  an offer for TNS, the Management Board of GfK (the  
"Management  Board")  announces that it has terminated all 
discussions in relation to financing for  a  possible offer and that 
GfK will therefore not be pursuing an offer for TNS.
The Management Board, after careful consideration, has concluded that
the  terms of the financing available did not enable a sufficiently 
compelling  alternative cash offer to be made for TNS that was also 
economically in the  best  interests of the GfK shareholders.
For the purposes of Rule 2.8 of the Takeover Code  (the  "Code"),  
GfK,  or  any person who has acted in concert with  it  or  any  
person  who  is  subsequently acting in concert with either  of  
them,  reserves  the  right  to  announce  or participate in an offer
or a possible  offer  for  TNS  and/or  take  any  other action which
would otherwise be restricted under Rule 2.8  of  the  Code  within 
six months of today's date if there is a material  change  of  
circumstances  or with the agreement or recommendation of the board 
of TNS.
The Management Board is confident in GfK's prospects for  the  future
and  that the company will continue to perform well with strong 
organic sales  growth  and order book performance, even in  the  face
of  the  slow  down  in  the  global economy.
end of announcement                               euro adhoc

Further inquiry note:

Jörg Peters
Tel.: +49 (0)911 395 2012
E-Mail: joerg.peters@gfk.com

Branche: Consultancy Services
ISIN: DE0005875306
WKN: 587530
Index: SDAX
Börsen: Börse Frankfurt / regulated dealing/prime standard

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